You Go Natural, a Dallas-based business, captivated the attention of the Sharks during the TV Show Shark Tank in Season 14.
Founders Monique Little and David Dundas pitched their business ‘You Go Natural’ in Episode 22 of Shark Tank Season 14.
The company specializes in satin-lined, easy-tie head wraps designed to protect natural hair. The duo presented their innovative products, including a swim turban that protects hair from saltwater and chlorine, as part of their growing brand.
Did You Go Natural get a deal on Shark Tank?
Or,
What happened to You Go Natural after Shark Tank?
Find out all the details in our You Go Natural Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to You Go Natural after Shark Tank:
Quick Summary
Monique Little and David Dundas appeared on Shark Tank Season 14 and made a deal of $400,000 for 10% equity (plus $3 royalty per unit sold) with Mark Cuban.
Initially, Monique and David asked for $400,000 for 5% equity but Mark Cuban offered $400,000 for 20% equity as a debt deal. After some intense negotiations, Mark Cuban agreed to $400,000 for 10% equity (plus $3 royalty per unit sold).
As for the latest You Go Natural Shark Tank update, the company is still in business and got a sales boost immediately after the episode aired on the Shark Tank show.
Table of Contents
You Go Natural On Shark Tank
| Shark | Result |
| Mark Cuban | Accepted deal of $400,000 for 10% equity + $3 royalty per unit sold |
| Kevin O’Leary | No Offer |
| Daymond John | No Offer |
| Barbara Corcoran | No Offer |
| Lori Greiner | No Offer |
You Go Natural Shark Tank Deal
- Business: Head Wraps for hair
- Entrepreneurs: Monique Little and David Dundas
- Asked For: $400,000 for 5% equity
- Shark Tank Deal: $400,000 for 10% equity + $3 royalty per unit sold
- Shark: Mark Cuban
You Go Natural Company Info
You Go Natural Overview
You Go Natural specializes in products designed to protect and promote the health of natural hair, particularly head wraps.
Unlike traditional cotton and polyester wraps that can damage hair, the company’s satin-lined wraps are not only protective but also stylish and easy to tie.
Their core product line includes turbans available in various designs, catering to both men and women.
One of the brand’s standout innovations is the swim turban, which is silicone-lined to protect hair from chlorine and saltwater, making it a must-have for swimmers. The business has found a niche in the growing natural hair care and beauty market, providing consumers with a solution to common hair care issues.
In fact, their swim turban went viral on TikTok, reaching over 10 million views and significantly boosting sales.
Through their innovative products, You Go Natural has built a strong online presence, offering their products via their website and major retail outlets. Their mission is to popularize head wraps as a practical and fashionable hair care solution.
You Go Natural Shark Tank Pitch Recap
Monique and David, the co-founders of You Go Natural, entered the Shark Tank seeking a $400,000 investment for 5% equity in their business.
Their product, satin-lined head wraps designed to protect and promote the health of natural hair, had already gained significant traction in the market.
The duo was looking for a Shark to help them expand their brand and take their business to the next level.
You Go Natural Shark Tank Pitch
Monique and David began their pitch by demonstrating how to wear their innovative head wraps, which included a swim turban designed to protect hair from saltwater and chlorine.
They explained that traditional cotton and polyester head wraps could damage hair, while their satin-lined wraps were much safer for natural hair. The duo emphasized the ease of use of their products, showcasing how simple it was to tie them, even for those who had never used a head wrap before.
Their core product line consisted of turbans available in various styles for both men and women, with their newest product, the swim turban, becoming particularly popular.
They shared that their wraps cost between $4 and $7 to manufacture, depending on the product, and sold them for an average price of $35 to $48.
The Sharks were impressed by the luxurious feel of the wraps, and even Daymond John tried one on, joking about how he wished he had thought of the idea himself.
You Go Natural Sales and Financial Performance
David went on to share the impressive financials of the business, revealing that You Go Natural had generated over $50 million in lifetime sales.
In 2020, the company reached $2 million in sales, and by 2021, they had surged to $7.5 million in revenue. For 2022, the company was on track to hit $10 million in revenue.
This growth was fueled by their viral success on platforms like TikTok, where their swim turban video garnered over 10 million views, leading to tens of thousands of units sold in the summer of 2022.
However, not all was smooth sailing. Despite the impressive sales figures, David admitted that the company had faced financial setbacks, including a $2 million loss in 2021. The loss was attributed to overordering inventory, a costly mistake that hurt their profitability for that year.
Despite this, the company had a solid customer acquisition cost of $30 per customer and $100,000 in the bank at the time of the pitch. They also shared that their product line was set to be sold in 316 Target stores starting in February 2023, a major milestone for the company.
Sharks’ Reactions and Offers For You Go Natural Pitch
The Sharks had mixed reactions to the pitch, with each one weighing in on the business’s potential, concerns, and challenges.
- Barbara Corcoran: Barbara dropped out early, stating that she didn’t believe she could provide any significant value to the business, given the competitive landscape.
- Kevin O’Leary: Kevin, known for his focus on numbers, was impressed by the lifetime sales and growth, but he was concerned about the high customer acquisition cost and the lack of profitability. He quickly stated that he wasn’t a fan of retail businesses and ultimately decided to bow out.
- Daymond John: Daymond expressed that he liked the product but was concerned about the time it would take to get his money back. With the company still facing losses and the retail model posing a significant challenge, he decided not to move forward.
- Lori Greiner: Lori, although impressed by the luxurious feel of the product, shared concerns over the lack of profitability. She admitted that while she loved the product, the company’s financial losses made the deal too risky for her, leading to her exit.
Mark Cuban’s Offer For You Go Natural Pitch
Mark Cuban was the only Shark to remain interested, though he made it clear that his offer would be “really Sharky” given the company’s financial challenges.
Mark initially offered $400,000 for 20% equity in You Go Natural.
David quickly countered, offering $400,000 for 12% equity, while also suggesting a debt-royalty deal. He proposed that any Shark could structure the deal as a loan, where Mark would receive a $3 royalty per headband and a $5 royalty for other products until the loan was repaid.
Mark asked for a 7% equity stake if the deal were structured as a loan, but he then pushed for 10% equity to make the deal more favorable to him.
After some back-and-forth, Mark agreed to the terms of the deal, offering $400,000 for 10% equity in You Go Natural, along with a $3 royalty per headband and a $5 royalty for other products until the loan was repaid.
Monique and David accepted Mark’s offer, and the deal was sealed.
What happened to You Go Natural following Shark Tank? Keep reading our You Go Natural to find it out!
You Go Natural Shark Tank Update
So, what happened to You Go Natural after Shark Tank?
According to the latest You Go Natural Shark Tank Update: The company has experienced a significant boost in sales since airing on Shark Tank, thanks to the so-called “Shark Tank Effect.”
The company faced some fulfillment issues due to a surge in demand but was able to resolve them over time. The impact of their appearance was felt almost immediately, with increased orders and widespread media attention.
As of the latest update, You Go Natural has surpassed $50 million in lifetime sales. In addition to their successful online business, the company’s products are now available in select Target stores, with plans to expand further.
Their swim turban and knotted headband products continue to sell well, and the company remains on track to hit $10 million in revenue for 2023.
Despite the initial financial challenges, You Go Natural has managed to stay afloat and even thrive. The company is also expanding its product line, aiming to provide more hair care solutions for individuals with natural hair.
You Go Natural Net Worth
During their Shark Tank pitch, Monique and David valued You Go Natural at $8 million, based on their ask for $400,000 in exchange for 5% equity in the business.
At the time of the pitch, the company was on track to generate $10 million in revenue for the current year, with over $50 million in lifetime sales. Despite facing a $2 million loss in 2021 due to overordering inventory, their growth trajectory and viral success, particularly on platforms like TikTok, showcased the potential for significant profits moving forward.
Based on their projected $10 million in annual revenue and the successful deal with Mark Cuban, who invested $400,000 for 10% equity, You Go Natural’s estimated valuation today could range around $8 to $10 million.
With continued retail expansion, including the upcoming launch in Target stores, and a solid customer base, the company’s net worth is likely to continue growing, possibly surpassing its initial valuation in the near future.
Did You Go Natural Get A Deal On Shark Tank?
Yes, You Go Natural secured a deal on Shark Tank with Mark Cuban.
Initially seeking $400,000 for 5% equity, the company faced tough scrutiny from the Sharks due to its past financial struggles and lack of profitability.
However, after discussions, Mark Cuban made a unique offer—a $400,000 loan in exchange for a 10% equity stake, plus a $3 royalty per headband and a $5 royalty for other products until the loan was repaid.
After some negotiations, Monique and David agreed to Mark’s terms.
The deal provided the company with crucial funding and support from a prominent investor like Mark Cuban, especially as they expanded into major retail stores like Target.
This partnership was expected to help scale You Go Natural further, leveraging Mark’s expertise and connections to boost the brand’s visibility and profitability.
Is You Go Natural Still In Business?
Yes, You Go Natural is still in business and thriving.
After appearing on Shark Tank, the company continued to grow and expand its product line, including their popular swim turbans, which gained viral attention on TikTok.
The brand has successfully reached a wide customer base, securing partnerships with retailers like Target, where their products are set to be available in over 300 stores.
This retail expansion, along with a strong online presence, has helped You Go Natural maintain momentum in the competitive beauty and hair care industry.
Additionally, the company’s financial outlook remains strong. With Mark Cuban’s investment and mentorship, You Go Natural has improved its profitability and continues to innovate within the headwear market.
Their success on Shark Tank, combined with their effective marketing strategies and high-quality products, suggests that the business is not only still operational but poised for further growth.
You Go Natural Reviews and Customer Feedback
You Go Natural has received a strong positive reception from customers, particularly for its unique satin-lined head wraps designed to protect natural hair.
Many users appreciate the ease of use and the luxurious feel of the products, especially the swim turban, which has become a standout item. The brand has built a loyal online customer base, with satisfied clients praising the effectiveness of the wraps in preventing hair damage and promoting healthy hair.
The viral success of the swim turban on TikTok, with over 10 million views, further highlights the growing enthusiasm for their products.
Customers also express their appreciation for the variety of styles and sizes available, catering to both men and women. The company’s focus on quality, comfort, and hair care protection has made You Go Natural a popular choice for individuals seeking fashionable and functional hair accessories.
While some negative feedback mentions the high price point compared to other head wraps, the overall response indicates that the value and results justify the investment for many customers.
Where To Buy You Go Natural Head Wraps?
You Go Natural head wraps can be purchased directly from the company’s official website, where customers can explore a variety of styles and options for men and women.
The site offers their signature satin-lined head wraps, including turbans and swim turbans, designed to protect hair and promote its health. Customers can also take advantage of special deals, limited editions, and new product launches by shopping online.
In addition to their website, You Go Natural products are also available in select retail locations. Notably, their head wraps are set to be stocked in over 300 Target stores nationwide starting in February 2023, expanding their availability to a wider audience.
This retail presence, combined with a strong online presence, makes it easier for customers to purchase their favorite head wraps both online and in stores.
FAQs On You Go Natural Shark Tank Update Today
Who Owns YouGoNatural?
YouGoNatural is owned by Monique and David, a couple based in Dallas. They co-founded the company to create innovative, satin-lined head wraps designed to protect and promote healthy hair.
Did You Go Natural Get A Deal On Shark Tank?
Yes, You Go Natural secured a deal on Shark Tank with Mark Cuban. He offered $400,000 for 10% equity in the company, structured as a debt deal with a $3 royalty on head wraps and a $5 royalty on other products until the loan was repaid. Monique and David accepted Mark’s offer after some negotiations.
Is You Go Natural Still In Business?
Yes, You Go Natural is still in business. The company continues to offer its innovative satin-lined head wraps through its website and retail stores, including a significant partnership with Target. They are also expanding their product line and growing their customer base.
What Happened To You Go Natural After Shark Tank?
After appearing on Shark Tank, You Go Natural secured a deal with Mark Cuban for $400,000 in exchange for 10% equity in the company. Since then, the business has continued to grow, expanding into retail with products available in over 300 Target stores and experiencing significant online success, particularly with viral products like their swim turban.
Conclusion: You Go Natural After Shark Tank
In terms of the latest You Go Natural Shark Tank Update: Monique Little and David Dundas have come a long way since their Shark Tank appearance.
They secured a deal with Mark Cuban and successfully grew their brand, which continues to thrive in the natural hair care market.
Their innovative products, such as the satin-lined head wraps and swim turbans, have made a real impact, and they’re now expanding into major retail stores like Target.
The You Go Natural Shark Tank update shows that while the road to success is often filled with challenges, hard work, and a willingness to adapt can lead to great things.
If you’re interested in learning more about their products or following their journey, be sure to check out their website and keep an eye on future updates.
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