Sisters Maria Fernanda Römer Cabezas, known as ‘Mafe,’ and Maria Corina Vieteis, also called ‘Coco,’ pitched their Latin American food business on Shark Tank Season 15.
Their company, Toast-It, aims to make arepas, a traditional Latin American favorite, more convenient and quick to prepare.
Did Toast-It get a deal on Shark Tank?
Get to know all the details in our Toast-It Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to Toast-It after Shark Tank:
Quick Summary
Mafe and Coco pitched their business on Season 15 of Shark Tank and secured a deal with guest shark Daniel Lubetzky, who invested $150,000 in exchange for 20% equity. As for the Toast-It Shark tank Update, the company is still in business and has recently expanded its presence into the Florida retail market.
Table of Contents
Toast-It On Shark Tank
| Shark | Result |
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Michael Rubin | No Offer |
| Barbara Corcoran | No Offer |
| Lori Greiner | No Offer |
Toast-It Shark Tank Deal
- Business: Frozen Beef Wellingtons
- Entrepreneurs: Anastasia and Arya Alexander
- Asked For: $200,000 for 10% equity
- Shark Tank Deal: No Deal
- Shark: None
Toast-It Company Info
Toast-It Overview
Toast-It is a brand that offers a fresh take on the traditional Latin American staple, arepas. These delicious cornmeal bread rounds are crispy on the outside, fluffy on the inside, and perfect for stuffing with a variety of fillings.
The founders wanted to make arepas more accessible, creating a ready-to-eat product that captures the authentic flavors they craved after immigrating from Venezuela to the U.S.
Toast-It arepas come in unique varieties like Yucca, Chia Flaxseed, and Corn, offering not just flavor but also nutritional value.
Sold frozen for convenience, Toast-It arepas are ready to enjoy in under 10 minutes. This combination of authenticity, health-consciousness, and ease of preparation has earned the brand a loyal following.
Toast-It Founders:
Toast-It Shark Tank Pitch Recap
The entrepreneurial journey of sisters Maria Fernanda Römer Cabezas (Mafe) and Maria Corina Vieteis (Coco) took center stage in Shark Tank Season 15, where they pitched their innovative Latin American food company, Toast-It.
Their mission was simple: to bring convenient and healthy arepas—a classic Latin American staple—to the U.S. market.
The Backstory: From Venezuela to a Thriving Business
After immigrating from Venezuela to America, Mafe and Coco missed the authentic flavors of South American cuisine. Frustrated by the lack of convenient and high-quality options, they decided to create their own solution.
Thus, “Toast-It” was born—a company dedicated to crafting better-for-you, ready-to-eat Latin American foods that capture the essence of their culture.
Their flagship product is the arepa, a cornmeal bread that is crispy on the outside, fluffy on the inside, and ideal for stuffing with a variety of fillings. To cater to diverse tastes and dietary needs, Toast-It offers arepas in several flavors, including Yucca, Chia Flaxseed, and Corn.
Shark Tank Toast-It Arepas Highlights
Toast-It’s arepas are designed for convenience, requiring less than 10 minutes to prepare.
They are also health-conscious, boasting key benefits:
- Gluten-free
- Zero trans fats or added sugars
- 3-4 grams of protein per serving
The products are sold frozen, making them a perfect quick meal solution. Their accessibility has been bolstered by partnerships with major retailers, including Publix, Walmart, Whole Foods, Winn-Dixie, and Central Market.
Toast-It Arepas Shark Tank Financials: Sales & Cost Breakdown
The sisters entered the Tank with a solid sales track record. In the previous year, Toast-It achieved $200,000 in sales. Within just the first five months of the current year, they had already reached $190,000, with projections to close the year at $500,000.
Despite these achievements, the Sharks had questions about their margins. The arepas retail for $3.23 and cost $2.30 to manufacture. However, after factoring in selling and distribution costs, the profit margin stood at only 20%, which raised some red flags among the investors.
Shark Offers For Toast It Shark Tank Pitch
Each Shark shared their perspective on the business:
- Kevin O’Leary: Kevin focused on the product’s health appeal, noting that the Yucca arepa did not spike his glucose levels—a significant discovery for health-conscious consumers. He emphasized that Toast-It could attract a loyal audience and offered $100,000 for 20% equity, contingent on improving the margins.
- Mark Cuban: While impressed by the sisters’ achievements, Mark admitted that the business didn’t align with his portfolio and opted out.
- Daymond John: Daymond expressed his admiration for the product, stating he would be a loyal customer but wasn’t interested in investing.
- Lori Greiner: Lori echoed Daymond’s sentiments, praising the arepas but ultimately deciding the business wasn’t a fit for her.
- Daniel Lubetzky: As a guest Shark with a focus on socially conscious brands, Daniel matched Kevin’s offer of $100,000 for 20% equity, further validating the business’s potential.
Toast-It Shark Tank Deal
The sisters found themselves at a critical juncture, facing two identical offers. Recognizing the value of their brand, Mafe and Coco countered both Sharks with a proposal of $150,000 for 15% equity.
- Kevin hesitated, expressing concern about the valuation and ultimately declined the counter.
- Daniel, however, saw potential in the business and countered with $150,000 for 20% equity.
After careful consideration, the sisters accepted Daniel’s offer: $150,000 for 20% equity, marking the start of a strategic partnership that would help propel Toast-It forward.
Toast-It Shark Tank Pitch: Final Outcome
The Toast-It pitch was a masterclass in entrepreneurial resilience and cultural pride. From an emotional backstory to impressive sales and a tough negotiation process, Mafe and Coco showcased their business acumen while securing the resources to take their brand to new heights.
Their journey in the Tank ended with a win, leaving audiences eager to see what’s next for Toast-It.
Keep reading to find out what happened to Toast-It following Shark Tank in our Toast It Arepas Shark Tank Update.
Toast It Arepas Shark Tank Update
So, what happened to Toast-It after Shark Tank?
According to the latest Toast-It Arepas Shark Tank Update: Toast-It Arepas experienced a significant boost in visibility and sales after their Shark Tank episode aired.
Here’s what’s happened:
Retail Expansion
Toast-It Arepas has expanded its presence in Florida and beyond. The company is now stocked in major retailers, making it easier than ever for customers to enjoy these Latin American treats.
Online Sales Growth
Toast-It Arepas offers a range of products on their website, including a special Shark Tank Bundle for fans of the show.
Continued Innovation
The company is focused on improving profit margins while maintaining the high quality that customers love.
Consumer Love
With rave reviews highlighting the taste, convenience, and health benefits of their arepas, Toast-It has become a go-to brand for those looking for better-for-you frozen foods.
Toast It Arepas Net Worth
During their appearance on Shark Tank, Mafe and Coco sought an investment of $150,000 for 10% equity, valuing Toast-It Arepas at $1.5 million. This valuation reflected their ambitious sales projections of $500,000 for the year and their belief in the brand’s growth potential.
However, the final deal with Daniel Lubetzky—$150,000 for 20% equity—adjusted the company’s valuation to $750,000, signifying a fair compromise considering their current margins and financial performance.
Based on their 20% profit margin and rising sales, Toast-It’s current net worth is likely inching closer to the $1 million mark as they scale operations and improve efficiency.
With distribution in major retailers like Publix, Walmart, and Whole Foods, along with increasing brand visibility post-Shark Tank, the company is well-positioned for continued growth in the frozen Latin American food market.
Did Toast-It Get A Deal On Shark Tank?
Yes, Toast-It Arepas successfully secured a deal on Shark Tank!
Sisters Mafe and Coco initially pitched for $150,000 for 10% equity, valuing their business at $1.5 million. While their passion and product impressed all the sharks, the low profit margins raised concerns.
After fielding multiple comments and questions, only Kevin O’Leary and Daniel Lubetzky remained interested, both offering $100,000 for 20% equity.
In a strategic move, the sisters countered with $150,000 for 15% equity, but Kevin declined. Daniel, however, countered with $150,000 for 20% equity, which Mafe and Coco accepted.
This deal not only brought them funding but also connected them with Daniel’s expertise in scaling food brands, setting Toast-It Arepas up for long-term growth.
Why Toast-It Arepas Stands Out?
Toast-It Arepas distinguishes itself by bringing a classic Latin American staple to the global stage with a modern twist.
Unlike traditional arepas, which require time and effort to prepare, Toast-It offers ready-to-eat arepas that can be enjoyed in under 10 minutes. Their product lineup, featuring flavors like Yucca, Chia Flaxseed, and Corn, caters to both authentic tastes and health-conscious consumers.
The arepas are also gluten-free, contain no trans fats or added sugars, and provide a convenient 3-4 grams of protein per serving, making them a wholesome alternative to conventional bread products.
What further sets Toast-It apart is its impressive retail penetration. With 900 stores already carrying their products, including major chains like Publix, Walmart, and Whole Foods, they have successfully scaled their distribution while maintaining the authentic taste of Venezuelan cuisine.
This combination of convenience, health benefits, and cultural authenticity has solidified Toast-It Arepas as a standout player in the frozen food market.
Toast-It Arepas Reviews
Toast-It Arepas have garnered positive reviews for both their taste and convenience, with many customers praising the authenticity of the flavors. Fans of the product note that the arepas are crispy on the outside and fluffy on the inside, making them a satisfying choice for a quick, healthier meal.
The different flavors, including Yucca, Chia Flaxseed, and Corn, provide variety, and the fact that they are gluten-free and contain zero added sugars or trans fats makes them appealing to health-conscious consumers.
However, some reviews have mentioned the price point, as the arepas retail at $3.23 per pack, which some customers feel is a bit high for the serving size. Despite this, many feel the convenience and health benefits outweigh the cost, especially since the product is available in major retailers like Walmart, Publix, and Whole Foods.
Overall, Toast-It Arepas has built a strong reputation for delivering a quality, ready-to-eat Latin American dish that satisfies both the taste buds and dietary needs.
Where To Buy Toast It Arepas?
Toast-It Arepas are available for purchase in major retail stores across the United States, making it convenient for consumers to find them. You can find these delicious, gluten-free arepas in Publix, Walmart, Whole Foods, Winn-Dixie, and Central Market, among others.
The arepas are sold in the frozen food section, ensuring that they stay fresh and ready to heat up whenever you’re in the mood for a quick and healthy meal.
Additionally, Toast-It offers an online store where you can purchase the arepas directly, including a special Shark Tank Bundle. This provides another easy way for customers to enjoy Toast-It’s unique Latin American food options delivered right to their door.
So, whether you prefer shopping in-store or online, there are plenty of options to buy Toast-It Arepas and enjoy a taste of Venezuela from the comfort of your home.
Lessons From Toast-It Arepas Shark Tank Journey
Toast-It’s Shark Tank journey provides valuable insights for aspiring entrepreneurs:
- Authenticity Matters: Staying true to their roots helped the sisters create a unique product.
- Preparation is Key: They addressed concerns about margins and showcased their plans for improvement.
- Resilience Pays Off: Despite initial challenges, Mafe and Coco persisted, and their determination impressed the sharks.
What Is Toast-It Arepas Video
Now, let’s watch a video on Toast-It arepas…
FAQs On Toast-It Arepas Shark Tank Update
What Is Toast-It Arepas?
Toast-It Arepas are gluten-free, pre-cooked cornmeal bread products that are crispy on the outside and fluffy on the inside.
They come in a variety of flavors, including Yucca, Chia Flaxseed, and Corn, and are designed to be a quick and convenient meal option, ready to eat in under 10 minutes.
Perfect for stuffing with your favorite fillings, Toast-It Arepas offer a healthy, better-for-you alternative to traditional bread products.
Did Toast-It Get A Deal On Shark Tank?
Yes, Toast-It secured a deal on Shark Tank with Daniel Lubetzky, who offered $150,000 for 20% equity in the company. Initially, the sisters countered his offer with a request for 15% equity, but ultimately accepted his terms, finalizing the agreement.
Is Toast-It Is Still In Business?
In terms of Toast-It Arepas Shark Tank Update, the company is still in business and thriving. Since their appearance on Shark Tank, Toast-It has expanded its retail presence, now being sold in stores like Walmart, Publix, Whole Foods, and Winn-Dixie, while also offering products through their online store. The business continues to grow, with increasing sales and distribution partnerships.
What Happened To Shark Tank Toast It?
After appearing on Shark Tank, Toast-It secured a deal with guest shark Daniel Lubetzky for $150,000 for 20% equity. The company has since expanded its retail presence, now selling in stores like Publix, Walmart, Whole Foods, and Winn-Dixie, and continues to grow with increased sales projections, making a significant impact in the frozen Latin American food market.
Conclusion: Toast-It Arepas Shark Tank Update
According to the latest Toast It Shark Tank Update: Toast-It Arepas is more than just a business; it’s a testament to the power of perseverance and the joy of sharing culture through food.
From their humble beginnings to securing a deal on Shark Tank, the sisters have built a brand that combines tradition with innovation.
If you’re a fan of Shark Tank or Latin American cuisine, Toast-It Arepas is worth trying. Their success story is still unfolding, and we can’t wait to see what’s next for this dynamic duo!
What do you think about Toast-It Arepas?
Share your thoughts in the comments below, and don’t forget to check out their website to try these delicious arepas for yourself!
Stay tuned because we will try to come up with more Toast-It Updates as we get more news about the company.
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