The Fidget Game Shark Tank Update | Season 15 Episode 7

Former teacher turned entrepreneur, Brandi Dugal, introduced her reading literacy games on Season 15 of Shark Tank.

The Fidget Game is an educational tool designed to make learning enjoyable for children, aiming to tackle the widespread issue of reading illiteracy in America.

With her passion for education and a desire to create engaging learning experiences, Brandi stepped into the tank, hoping to secure a deal that would help her vision reach even more kids.

So, did The Fidget Game get a deal on Shark Tank? or, What happened to The Fidget Game after Shark Tank?

Let’s find it out in our in-depth analysis on The Fidget Game Shark Tank update and see how this game is making a difference in the lives of young learners.

Here’s a quick summary of what happened to The Fidget Game after Shark Tank:

The Fidget Game On Shark Tank

The Fidget Game Shark Tank Deal

• Business: Educational game for kids
• Entrepreneur: Brandi Dugal
• Asked For: $500,000 for 10% equity
• Result: $500,000 for 15% equity
• Shark: Barbara Corcoran

The Fidget Game Company Info

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The Fidget Game Overview: What Is The Fidget Game?

The Fidget Game is no ordinary educational game. It is a multi-sensory, interactive tool designed to align with the science of reading.

The game helps children improve their reading skills in an engaging and fun way. Kids pick a card, which could either be a “heart” card or a “lightning bolt” card. The heart card prompts kids to know the word by heart, while the lightning bolt card requires them to read the word quickly by sounding it out.

The goal? Pop all the bubbles on a fidget popper by correctly identifying words.

Brandi’s innovative approach offers children an enjoyable way to learn, tapping into the growing popularity of fidget toys. It’s more than just a game; as Brandi describes, it’s like having a teacher in a box.

With her extensive background as a teacher, she’s using her expertise to help kids overcome the reading challenges so many face in America.

The Fidget Game Creator: Brandi Dugal

Brandi Dugal, the creator of The Fidget Game, has a rich background in education, having taught students across six different countries, including Canada, Thailand, Vietnam, Bali, Bahrain, and the United States.

With a Master’s degree specializing in the science of teaching reading, Brandi was set to pursue her PhD in education but chose instead to dive into teaching full-time. During her years in the classroom, she observed a common challenge: children often lacked excitement and engagement when it came to learning, especially in literacy.

Determined to change this, Brandi spent countless hours researching and developing game-based learning methods, which have been shown to increase children’s knowledge retention by 25%. Through her journey, she created over 40 games, and The Fidget Game emerged as the most effective tool for helping children master reading in a fun, stress-free way.

Brandi’s passion for making learning engaging extends beyond the classroom. She recognized that parents often struggle to teach their children at home, particularly during the pandemic, when the pressures of homeschooling became overwhelming. Noticing that parents aren’t trained educators, she focused on designing games that make learning at home as enjoyable and effective as in a classroom setting.

The Fidget Game has since gained recognition, becoming the #1 reading game in the USA in 2021. Now, Brandi is on a mission to continue creating games that help children learn with confidence and ease, whether at home or in schools.

The Fidget Game Shark Tank Pitch

In Shark Tank Season 15, Brandi Dugal, a former teacher turned entrepreneur, entered the tank with her revolutionary product, The Fidget Game.

With a passion for improving children’s literacy, Brandi presented her educational game designed to make learning fun and accessible for kids struggling with reading. Her mission was clear: to help children overcome the battle against reading illiteracy, a challenge so many face in America.

The Fidget Game is far from an ordinary learning tool. Brandi described it as “a teacher in a box,” offering a multi-sensory experience that aligns with the science of reading. The game engages kids with a simple yet effective method: they draw cards that either have a heart or a lightning bolt symbol. If a child picks a heart card, it signals that they need to know the word by heart.

A lightning bolt card, on the other hand, means the child must sound out the word quickly. The game keeps children engaged by incorporating a fidget popper—whoever reads the word correctly first gets to roll the dice and pop the corresponding number of bubbles. The winner is the first player to pop all the bubbles on their fidget popper.

During her pitch, Brandi revealed that her company may not have existed without the inspiration she drew from Shark Barbara Corcoran. After her husband unexpectedly asked for a divorce, Brandi struggled with grief.

However, one day, she saw Barbara’s story of overcoming personal hardship on TikTok, which deeply moved her. Inspired by Barbara’s journey of turning heartbreak into a multi-million-dollar empire, Brandi decided to do the same.

Within a week, she had moved into her mother’s basement, found a supplier, and created The Fidget Game. In just 13 months of operation, Brandi had achieved an incredible $3.2 million in sales.

The pitch took an emotional turn when both Barbara and Daymond John shared their own personal struggles with dyslexia. Their ability to relate to the challenges of reading made The Fidget Game even more compelling.

Kevin O’Leary, also dyslexic, expressed his admiration for Brandi’s product and story. The heartfelt connection between Brandi and the sharks was palpable.

When it came time to discuss the numbers, Brandi shared impressive sales statistics. About 85% of her sales came from Amazon, with the remaining 15% from her website. To build momentum, she had initially created a council of 100 teachers who tested the game and provided feedback.

The game’s popularity exploded on TikTok, helping her organically grow her Amazon sales, where it quickly became the #1 reading game. With manufacturing costs between $3.45 and $3.80 and customer acquisition costs at $6.80, The Fidget Game retailed for $29.99, delivering a healthy net margin ranging from 25% to 32%. Even if her sales plateaued, Brandi expected to surpass $1 million in profits by the end of the year.

Brandi’s vision extended beyond her current success. She expressed her desire to expand The Fidget Game to cover the entire literacy journey from Pre-K through grade 6. She also had ambitious plans to take the product international, including creating versions of the game in other languages, as well as making it a resource for students learning English as a second language.

Barbara Corcoran was particularly moved by Brandi’s story and offered her $500,000 for 20% equity. Brandi, who admired Barbara deeply, countered at 15%. In the end, Barbara accepted, and the deal was made, marking the beginning of an exciting partnership.

The Fidget Game Shark Tank Update

So, what’s The Fidget Game Shark Tank Update? Brandi Dugal’s Fidget Game has seen a remarkable boost in sales and popularity since the episode aired.

In fact, the game has gained even more traction thanks to its #1 ranking on Amazon for reading games. Brandi shared in an interview that the deal with Barbara is still in the due diligence process, but there’s no reason to believe it won’t go through.

Currently, The Fidget Game is thriving, with 85% of its sales coming from Amazon and 15% from its website. Brandi’s journey to success didn’t stop at Shark Tank.

Her company, only 13 months old at the time of filming, had already generated $3.2 million in sales. The game’s popularity grew rapidly, thanks to TikTok, where teachers across the country praised its effectiveness in the classroom.

What Happened To The Fidget Game After Shark Tank?

Despite the rapid success, Brandi has faced challenges along the way. Manufacturing costs for The Fidget Game range between $3.45 and $3.80, while customer acquisition costs stand at $6.80. These figures, however, haven’t slowed her down. Retailing at $29.99, The Fidget Game boasts a net margin of 25% to 32%, and Brandi expects to make over $1 million this year, even if sales remain steady.

One of the most significant successes for Brandi has been the overwhelming response from the education community. Teachers, parents, and even fellow entrepreneurs have praised the product, making it a staple in classrooms across the United States.

Did The Fidget Game Get A Deal On Shark Tank?

Yes! Brandi secured a deal with Barbara Corcoran. After sharing her personal story and her passion for helping kids with literacy, Barbara was moved by both the story and the product. Barbara offered $500,000 for 20% equity. Although Brandi countered with 15%, Barbara accepted the offer, sealing the deal.

The connection between Brandi and Barbara was undeniable, with both women having experienced personal hardship that led to major business success.

Daymond John and Kevin O’Leary also chimed in during the pitch, sharing their own struggles with dyslexia, which made the product even more relevant to them.

Where To Buy The Fidget Game?

If you’re interested in bringing The Fidget Game into your home or classroom, you can easily purchase it online through popular platforms.

The game is primarily available on Amazon, where it has gained significant traction and even reached the #1 spot for reading games in the USA. On Amazon, you can find a variety of product listings with detailed reviews from parents and educators, highlighting the game’s effectiveness in helping children improve their literacy skills.

With its affordable price point and strong user feedback, purchasing from Amazon ensures a smooth, trusted buying experience.

In addition to Amazon, The Fidget Game is also available directly through its official website. Shopping through the official site offers exclusive deals and bundles that may not be available elsewhere, as well as direct access to the latest updates on new product releases and educational resources.

Whether you choose to buy through Amazon or the website, The Fidget Game provides a valuable tool to support your child’s literacy journey, making learning both fun and stress-free.

Future Outlook: What’s Next For The Fidget Game?

Looking forward, Brandi has big plans for The Fidget Game. She aims to expand her product line, covering the entire literacy journey from Pre-K to grade 6. She’s also exploring international opportunities, with plans to translate the game into different languages to help children worldwide improve their literacy skills.

A key focus for Brandi moving forward is to reach more communities, particularly in lower-income neighborhoods and inner-city schools. She believes that literacy is a fundamental skill every child should have, and she’s committed to ensuring that kids from all walks of life have access to tools like The Fidget Game.

In 2024, Brandi’s focus will be on expanding her product line and reaching new markets. She is particularly passionate about creating resources for children learning English as a second language, further cementing her mission to make literacy accessible to all.

FAQs On The Fidget Game On Shark Tank Update

Conclusion: The Fidget Game After Shark Tank

The Fidget Game has made incredible strides since its debut on Shark Tank. Brandi Dugal’s journey, from a personal setback to creating a product that’s changing lives, is a testament to her resilience and dedication.

With a deal from Barbara Corcoran in hand, growing sales, and plans for international expansion, the future looks bright for both Brandi and The Fidget Game.

Stay tuned for more updates on this inspiring product, as Brandi continues her mission to help children overcome the challenges of reading illiteracy.

Whether you’re a parent, teacher, or educator, The Fidget Game could be the tool that makes learning fun and effective for the kids in your life.

Based on our analysis on The Fidget Game Shark Tank update, we can say that Brandi’s future is full of promise, and we’re excited to see what’s next for The Fidget Game in the upcoming updates.

Meanwhile, you can check out our in-depth analysis on other Company Updates from Shark Tank Season 15 Episode 7, by clicking on the links below:

• Bunny Eyez After Shark Tank Update
• Rekkie After Shark Tank Update
• Yum Crumbs After Shark Tank Update

Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.

At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.

Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.