In Shark Tank Season 15, designer and mother Jennifer Stein-Bischoff pitched her interactive children’s clothing brand, Supermix Studio. As the first brand of its kind, Supermix Studio empowers kids to add their own personal touch to their outfits.
Did Supermix Studio get a deal on Shark Tank?
Let’s find out all the details in our Supermix Studio Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to Supermix Studio after Shark Tank:
Quick Summary
Jennifer Stein-Bischoff appeared on Shark Tank Season 15 and successfully secured a deal with Lori Greiner and Robert Herjavec for $250,000 in exchange for 20% equity, plus a 3.5% royalty until the initial investment is fully repaid. In terms of the latest Supermix Studio Shark Tank update, the company saw a staggering increase in weekly sales, growing by over 2,500%. Additionally, Jennifer is now focusing on significant brand partnerships, introducing new kiosks, and has recently launched a mobile app.
Table of Contents
Supermix Studio On Shark Tank
| Shark | Result |
| Lori Greiner & Robert Herjavec | Accepted deal of $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back |
| Daymond John | No Offer |
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
Supermix Studio Shark Tank Deal
- Business: Interactive kid’s clothing brand
- Entrepreneur: Jennifer Stein-Bischoff
- Asked For: $250,000 for 10% equity
- Shark Tank Deal: $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back
- Sharks: Lori Greiner and Robert Herjavec
Supermix Studio Overview
Supermix Studio is a custom clothing platform designed specifically for kids, allowing them to create pieces that reflect their personalities. From denim jackets to sweatshirts, Supermix Studio’s product line is diverse, letting young users select from over 500 high-quality patches to adorn their items.
The platform is user-friendly; kids simply drag and drop patches onto virtual designs to see their vision come to life. Jennifer describes Supermix Studio as the perfect blend of a video game and a fashion brand, where creativity and style meet.
For parents, the platform offers a creative and engaging experience for their children, providing custom pieces that they can purchase as keepsakes or fashion staples.
Supermix Studio Founder
Supermix Studio Shark Tank Pitch Recap
Jennifer Stein-Bischoff, the designer and mom behind Supermix Studio, pitched her unique, interactive kids’ clothing brand on Shark Tank with the hope of securing a game-changing investment.
Her concept for Supermix Studio was inspired by her own children, whose confidence bloomed whenever they got to pick out and personalize their own outfits. Leveraging her extensive design background, Jennifer built Supermix Studio to give kids a creative way to make their clothes truly their own.
Here’s a detailed recap of Supermix Studio Shark Tank pitch and the sharks’ responses.
Jennifer described Supermix Studio as a fusion of gaming and fashion, explaining, “If a video game and a clothing brand had a baby, it would be Supermix Studio.” This concept allows kids to design their own clothes using a user-friendly digital platform, creating a playful yet purposeful experience.
Through the website, kids can choose from a wide variety of styles, including denim jackets, sweatshirts, backpacks, and accessories. Then, they enter a customization mode with over 500 unique, premium patches to select from.
By dragging and dropping, children can place patches wherever they like, crafting truly one-of-a-kind designs.
Jennifer handed out custom samples to the sharks, who were impressed by the concept and quality. Lori Greiner commented specifically on the premium feel of the materials, while Robert Herjavec was particularly drawn to the jean jackets designed for his children.
Supermix Studio Cost and Price Breakdown
When asked about the pricing structure, Jennifer explained the financial side of Supermix Studio:
- Jean Jackets: The base price for a jean jacket is $69, with the option for additional customizations. Each patch added can raise the price by $15 to $20, giving customers flexibility in personalizing their purchases.
- Manufacturing Cost: Jennifer shared that the cost to produce a jean jacket is $13.75, creating a strong profit margin.
- Sweatshirts: Retailing for $55, these items cost $7.05 to manufacture, showcasing Jennifer’s efficient production strategy.
The sharks were intrigued by these margins. Lori liked the pricing structure, recognizing its appeal to both parents and kids, while Robert noted the reasonable manufacturing costs for such customizable apparel.
Jennifer’s Background and Kiosk Expansion Plans For Supermix Studio
Jennifer’s 20-year career in the fashion industry also impressed the sharks. She previously designed for brands like Gloria Vanderbilt and Tommy Hilfiger and served as Chief Merchandising Officer for a major children’s wear manufacturer.
When the pandemic hit, Jennifer used her time at home with her kids to brainstorm creative activities, ultimately inspiring her to leave her corporate role and pursue Supermix Studio full-time.
In addition to Supermix Studio’s online presence, Jennifer revealed her plans for in-store design kiosks to expand the brand’s reach.
She was in discussions with Claire’s to roll out these kiosks in select locations, with Claire’s receiving 30% of sales. This expansion, Jennifer hoped, would help Supermix Studio reach new audiences.
However, not every shark was on board with the kiosk idea. Kevin O’Leary and Mark Cuban both expressed doubts, with Kevin voicing a strong dislike for retail spaces and kiosks.
He believed the model added unnecessary complexity and risk to an otherwise streamlined business. Mark echoed Kevin’s concerns, showing limited interest in retail-based expansion.
Supermix Studio Sales Figures and Sharks’ Reactions
Jennifer reported that Supermix Studio had achieved $60,000 in sales since its October 2022 launch. Since the start of the year of filming, sales had grown to $110,000, signaling increasing interest in the brand.
These sales figures showcased Supermix Studio’s early traction but didn’t quite meet the level some sharks were hoping for to invest confidently.
Kevin and Daymond both expressed reservations about the scalability and risk involved in the business. While Daymond liked the concept, he felt it was too risky for his investment style and bowed out.
Kevin reiterated his opposition to the kiosk strategy, stating his aversion to retail in general, and also chose to pass on the deal.
Robert and Lori’s Offer: A Strategic Alliance
Despite Kevin and Daymond’s reservations, Robert and Lori recognized potential in the business model and saw an opportunity to help Supermix Studio scale.
They decided to team up and proposed a deal to Jennifer:
- Investment Offer: $250,000 in exchange for 25% equity in Supermix Studio.
- Royalty Structure: A 5% royalty on sales until they recoup their initial investment.
Lori expressed excitement about a possible partnership between Supermix Studio and Disney, envisioning an extensive network of kiosks at popular family destinations.
Jennifer acknowledged their offer but countered with a request for a 20% equity stake and a reduced 2% royalty.
However, Robert and Lori stood firm, believing that their level of involvement justified a higher royalty rate.
Supermix Studio Shark Tank Deal
After further negotiation, Robert and Lori adjusted their offer slightly. They agreed to a 20% equity stake but proposed a 3.5% royalty instead. Jennifer accepted, sealing a deal with two experienced sharks who believed in her vision for Supermix Studio.
This partnership offers Jennifer not only the capital but also strategic guidance to turn her creative concept into a well-established brand. The alliance with Robert and Lori brings together their collective retail and branding expertise, paving the way for growth in both online and in-store channels.
With this dynamic duo on board, Jennifer left Shark Tank excited and optimistic about Supermix Studio’s future trajectory.
What happened to Supermix Studio following Shark Tank? Keep reading our Supermix Studio Update to find out!
Supermix Studio Shark Tank Update
In terms of the latest Supermix Studio Shark Tank Update, Supermix Studio has experienced a surge in visibility and demand since the Shark Tank episode aired.
Jennifer described this increase as a “tsunami of Shark Tank,” with sales skyrocketing by 2,500%.
This influx has enabled Supermix Studio to make significant strides, from scaling production capabilities to expanding partnerships.
Jennifer also shared exciting news about the development of a Supermix Studio mobile app. The app aims to make the customization process even more accessible for young designers, letting kids create their custom items directly from their devices.
Additionally, the company is moving forward with plans to introduce design kiosks in partnership with retail stores, with Claires as a potential distribution partner.
Sales and Customer Reception
Following its appearance on Shark Tank, Supermix Studio has seen a substantial increase in sales.
Initially, Jennifer reported $60,000 in sales within a few months after launching in October 2022, but by the time of her Shark Tank pitch, total sales had already climbed to $110,000.
Since the episode aired, customer enthusiasm has only grown. Parents appreciate the creativity the platform fosters in their children, and kids love having control over their designs.
The custom clothing pieces have also received praise for their quality and uniqueness, reinforcing the brand’s position in the market. Positive feedback has continued to boost Supermix Studio’s profile, while word of mouth and social media have amplified its visibility.
Supermix Studio Shark Tank Net Worth
During Jennifer Stein-Bischoff’s pitch on Shark Tank, she sought $250,000 in exchange for 10% equity, effectively valuing Supermix Studio at $2.5 million.
However, after negotiations with Robert Herjavec and Lori Greiner, Jennifer accepted their offer of $250,000 for 20% equity and a 3.5% royalty until the investment is recouped, lowering the company’s valuation to $1.25 million post-deal.
This valuation reflects the sharks’ belief in the brand’s potential for growth while accounting for the risks and early-stage nature of the business.
With Lori and Robert’s support, Supermix Studio’s net worth has the opportunity to grow significantly, especially if Jennifer successfully expands the brand’s footprint through online sales and potential kiosk partnerships.
Supermix Studio Reviews
Supermix Studio has garnered praise from parents and kids alike for its innovative approach to kids’ fashion. Parents appreciate the quality of the materials and the engaging customization process that lets their children express their creativity.
The platform’s easy-to-use design tool and wide range of over 500 unique patches have been particularly well-received. Many customers have shared that the personalized clothing brings joy to their kids and serves as a confidence booster, making it more than just a fashion purchase.
On the other hand, some reviews highlight the premium pricing as a consideration for families on a budget. While most agree that the quality justifies the cost, a few suggest that offering more budget-friendly options could expand Supermix Studio’s reach.
Overall, Supermix Studio has successfully positioned itself as a standout brand that combines fashion, creativity, and fun.
Where Is Supermix Studio Now?
Today, Supermix Studio stands as a rapidly expanding brand in the children’s custom clothing market. Jennifer remains in close contact with Lori and Robert as the deal is finalized and has begun implementing their advice to optimize business operations. The company is also looking at new brand collaborations and, potentially, licensed designs that could bring popular characters into the customizable patches selection, enhancing appeal for kids and parents alike.
In addition to working on the mobile app and rolling out kiosks, Jennifer has increased production capacity to keep up with demand. The company’s future looks bright as it continues to push boundaries in custom children’s clothing, making it a top choice for parents seeking unique, creative, and confidence-boosting apparel for their kids.
Lessons From Shark Tank Supermix Studio Journey
Jennifer’s journey with Supermix Studio offers valuable insights for aspiring entrepreneurs, especially those in the fashion and retail space. Her story highlights the importance of a clear vision, a deep understanding of the market, and resilience when pursuing innovative ideas.
By embracing both online and physical retail avenues, she’s opening up new ways to engage with customers and make her brand accessible. Jennifer’s experience on Shark Tank also illustrates the impact of aligning with strategic partners who can provide guidance and credibility, both essential for growing a business.
Another key takeaway is Jennifer’s openness to adaptation and feedback. Although some sharks didn’t favor the kiosk idea, Jennifer’s partnership with Lori and Robert allows her to refine this approach, using retail presence to complement the brand’s digital platform.
FAQs On Supermix Studio Shark Tank Update Today
Who Is The Owner Of Supermix Studio?
The owner of Supermix Studio is Jennifer Stein-Bischoff, a seasoned designer and mother. With over 20 years of experience in the fashion industry, including roles with Gloria Vanderbilt and Tommy Hilfiger, Jennifer founded the company to empower kids to design their own custom clothing. She left her corporate career to pursue this creative venture full-time.
Did Supermix Studio Get A Deal On Shark Tank?
Yes, Supermix Studio secured a deal on Shark Tank. Jennifer Stein-Bischoff accepted an offer of $250,000 for 20% equity and a 3.5% royalty from Robert Herjavec and Lori Greiner, making them her partners in growing the business.
Their collaboration promises exciting growth opportunities, including potential brand collaborations and kiosk expansions.
Is Supermix Studio Still In Business?
Yes, Supermix Studio is still in business and thriving since its appearance on Shark Tank. The company has experienced significant growth, including a reported 2,500% increase in sales, and continues to expand with new offerings like a mobile app and retail kiosks. Jennifer Stein-Bischoff remains committed to scaling the business with innovative collaborations and strategies.
What Happened To Supermix Studio After Shark Tank?
After appearing on Shark Tank, Supermix Studio experienced significant growth, with sales increasing by 2,500%. Founder Jennifer Stein-Bischoff expanded the business by launching a mobile app, exploring major brand collaborations, and scaling production capabilities.
Although the deal with Lori Greiner and Robert Herjavec is still in due diligence, Jennifer remains in regular contact with the Sharks to strategize further expansion.
Conclusion: Supermix Studio After Shark Tank
With strong backing from two sharks, a surge in sales, and exciting partnerships in progress, Supermix Studio is poised for further growth.
As Jennifer continues to work with Lori and Robert, she’s setting the stage for new product lines, potential licensing agreements, and expanded retail reach. Supermix Studio’s story reminds us that innovation in children’s fashion doesn’t just make stylish products; it fosters creativity and empowerment for the next generation.
The latest Supermix Studio Shark Tank update shows a promising future. From mobile apps to new collaborations, Jennifer’s vision and dedication are turning Supermix Studio into a popular brand for children and parents alike.
Keep an eye out for the latest developments from Supermix Studio as it continues to make waves in custom children’s fashion.
FYI, if we can collect any inside news, we will surely come up with another Supermix Studio Update as soon as possible.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 6 by clicking on the links below:
- Krapp Strapp After Shark Tank Update
- TIK PIK After Shark Tank Update
- Mini Materials After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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