SORx Shark Tank Update | Shark Tank Season 15 Episode 20

David Restiano and Dr. Dan Staats pitched their innovative product, SORx, on Shark Tank Season 15 Episode 20, introducing it as a unique solution for sore, tired muscles.

But this isn’t your average soap—SORx combines the properties of muscle-scraping tools used by physical therapists with an all-natural soap designed to rejuvenate and refresh your body.

Will these entrepreneurs convince the sharks to come on board with an investment? or, What happened to SORx after Shark Tank?

Let’s find out all the details in our in-depth analysis on SORx Shark Tank update and pitch recap.

SORx On Shark Tank

SORx Shark Tank Deal

• Business: Muscle soap
• Entrepreneurs: David Restiano, Dr. Dan Staats
• Asked For: $100,000 for 10% equity
• Shark Tank Deal: $100,000 for 20% equity
• Sharks: Mark Cuban

SORx Company Info

SORx Overview: What Is SORx Soap?

SORx is a muscle-relief soap designed to help alleviate soreness and promote soft tissue recovery. The product mimics the effects of a muscle-scraping tool, offering users a convenient and effective way to relieve muscle tension right in their own showers.

Packed with natural ingredients like lavender, chamomile, and menthol, SORx provides a soothing experience, complete with a refreshing scent and cooling sensation.

The soap features a unique concave side, designed to be used with long strokes along sore muscles, which the creators claim helps with tissue regeneration and overall muscle health. Dr. Dan Staats, with his background in physical therapy, crafted the product to cater to athletes, gym-goers, and anyone experiencing muscle fatigue after a long day.

SORx Founder & Inventor: David Restiano

David Restiano is a dedicated athlete and compassionate creative artist who has channeled his passions into the founding and growth of SORx. His relentless drive to inspire and assist others is evident in every aspect of the brand. By combining his love for sports and wellness with his artistic sensibilities, David has crafted a product that not only addresses muscle recovery but also promotes overall well-being.

Through SORx, David finds fulfillment in helping individuals feel better and engage more fully in the activities they love. His commitment to enhancing the lives of others is at the core of SORx’s mission, making him not just an inventor, but a true advocate for wellness and recovery.

SORx Co-Founder: Dr. Dan Staats

Dr. Dan Staats is a Doctor of Physical Therapy with a specialization in orthopedic musculoskeletal dysfunction. His expertise in this field is reflected in his work as the owner and operator of an outpatient physical therapy clinic located in Brick, NJ.

In addition to his clinical practice, Dr. Staats is also dedicated to education, serving as an adjunct professor at several institutions, including Rutgers University, Kean University, and Stockton University.

His extensive knowledge and experience in physical therapy play a crucial role in the development of SORx, allowing him to integrate therapeutic principles into the product and enhance its effectiveness for users seeking relief from sore muscles.

SORx Shark Tank Pitch

When David Restiano and Dr. Dan Staats joined forces to address the common problem of sore muscles, SORx was born. This innovative product isn’t just an ordinary bar of soap; it’s designed to provide an all-natural solution for muscle relief.

SORx cleverly mimics the design of a muscle-scraping tool commonly used by physical therapists, combining the benefits of therapy with the soothing properties of soap.

What sets SORx apart is its formulation. Each bar is infused with relaxing ingredients such as lavender and chamomile, known for their calming effects. Additionally, SORx features menthol, which provides a refreshing cooling sensation, making it an excellent choice for post-workout recovery or after a long, tiring day.

To use SORx, users simply rub the concave side of the soap down their muscles in 20-30 strokes, holding the soap at a 15% angle. This method not only helps relieve soreness but also promotes better soft tissue health.

As David and Dr. Dan demonstrated the use of SORx, they engaged the Sharks, who were given the opportunity to try the product for themselves. The Sharks were impressed by the feel and scent of the soap, with many commenting on its refreshing qualities.

Barbara Corcoran, one of the Sharks, inquired about the science behind the therapy, to which Dr. Dan explained that SORx encourages tissue regeneration, enhancing overall muscle recovery.

In addition to the soap, the duo introduced the SORx Tool Pro, a polycarbonate tool that resembles the soap and can be utilized outside the shower for muscle scraping.

During the pitch, Barbara asked about their backgrounds. Dr. Dan shared his lifelong athletic experience and educational journey, which led him to earn an undergraduate degree in biology and later a doctorate in physical therapy.

David, initially a patient of Dr. Dan, transitioned from being a friend to a business partner, bringing his experience as a graphic designer to the venture.

The pair had been in business for two years, boasting year-to-date sales of $125,000, with $70,000 generated in the quarter prior to filming. Their retail pricing model is set at $23.00 for a pack of two bars and a holder, with a production cost of only $8.52 per pack. They also offer wholesale pricing to physical therapy offices and gyms, selling at rates between $15 and $17.

However, the Sharks had mixed reactions. Kevin O’Leary was the first to exit the negotiations, citing his existing involvement in the soap market through another Shark Tank company, Blueland.

Barbara Corcoran expressed her concern over the saturated soap market, deeming it a tough sell, and subsequently decided to drop out. Following suit, Robert Herjavec also declined, stating that while he was a potential customer, he didn’t see the expansive potential he typically looks for in an investment.

Lori Greiner acknowledged the product’s appeal but ultimately felt it wasn’t enough for her to invest. Although she decided to exit, she mentioned she would be a customer.

The pivotal moment came when Mark Cuban shared his personal experience with neck pain, highlighting how the SORx soap helped alleviate his discomfort during the pitch.

Intrigued by its potential, he offered $100,000 for 20% equity in the company. In response, Dr. Dan countered with $100,000 for 15% equity, along with an offer of unlimited free physical therapy consultations.

Mark, however, stood firm on his initial terms, stating he already had a support team for therapy.

After a brief discussion, David and Dr. Dan ultimately accepted Mark’s offer of $100,000 for 20% equity, securing not only the investment but also a valuable ally in their journey to revolutionize muscle recovery.

Keep reading our SORx Shark Tank update to find out what happens next!

SORx Shark Tank Update

After their appearance on Shark Tank, SORx experienced a significant boost in sales, thanks to the exposure from the show. Mark Cuban’s investment and guidance have helped the company expand its reach, particularly in getting the product into the hands of athletes, fitness enthusiasts, and physical therapy offices across the country.

With the increased visibility and demand, SORx has been working to scale production, improve its distribution channels, and explore new markets. According to the latest SORx Shark Tank update, the company is also focusing on expanding its product line, offering tools like the SORx Tool Pro, a polycarbonate scraping device that can be used outside the shower.

Thanks to their partnership with Mark Cuban, SORx is on track to reach a broader audience, helping more people recover from sore muscles and enjoy a more relaxing, rejuvenating shower experience.

Did SORx Get A Deal On Shark Tank?

Yes, SORx successfully secured a deal on Shark Tank! After presenting their innovative muscle-relief soap, David Restiano and Dr. Dan Staats captured the attention of Mark Cuban, who was particularly impressed by the product’s ability to alleviate his neck pain during the pitch.

Mark offered the duo $100,000 for 20% equity in the company, providing the crucial support they needed to expand their business. Although the other Sharks expressed concerns about market saturation and scalability, Mark’s personal experience with the product solidified his interest in investing.

In an engaging negotiation, Dr. Dan countered Mark’s offer with a request for $100,000 for 15% equity, along with free physical therapy consultations. However, Mark remained firm on his original terms, emphasizing his desire to invest.

After a brief discussion between the founders, they accepted Mark Cuban’s offer, marking a significant milestone for SORx. With his backing, David and Dr. Dan are poised to leverage the exposure from the show and the investment to grow their brand and reach a wider audience seeking effective muscle recovery solutions.

Customer Feedback and Reviews on SORx

Customer reviews have played a pivotal role in SORx’s post-Shark Tank success. Many users have praised the product for its ability to relieve muscle soreness, particularly after workouts or long hours of physical activity. The combination of soothing lavender and cooling menthol provides a spa-like experience, making it popular among both athletes and everyday consumers.

However, some feedback also suggests that while the soap provides a unique experience, it might take time for some users to adjust to the muscle-scraping technique. Overall, the product has garnered positive attention for its innovative design and effectiveness in aiding muscle recovery.

Where To Buy SORx Soap?

You can purchase SORx Soap directly from the official SORx website, where you’ll find the complete product line and any special offers they may have. The website provides a convenient shopping experience, allowing customers to explore various options and learn more about the benefits of the soap.

Additionally, SORx Soap is also available on Amazon, making it even easier for consumers to access this innovative product. With just a few clicks, you can have SORx delivered right to your doorstep, ensuring that muscle relief is always within reach!

SORx Soap Shark Tank Update: What’s Next For SORx?

As SORx continues to grow, the founders have their eyes set on expanding their product line and reaching new markets. They are exploring partnerships with more physical therapy clinics, gyms, and health-focused retailers.

In addition, they are working on refining their marketing strategies to cater to a wider range of customers, from fitness enthusiasts to everyday consumers dealing with muscle fatigue.

With Cuban’s backing and the momentum from Shark Tank, SORx is well-positioned to become a household name in the wellness and recovery space. The company’s focus on natural ingredients and its innovative muscle-scraping approach set it apart from traditional soap products, offering a unique value proposition to its customers.

FAQs On SorSoap Shark Tank Update

Conclusion: SORx After Shark Tank

The journey of SORx from concept to Shark Tank pitch and beyond showcases the power of innovation and perseverance. With Mark Cuban’s investment and a dedicated customer base, SORx is on a path to continued growth and success. As the company evolves, it’s clear that their focus on muscle recovery and wellness will resonate with a wide range of consumers.

For more SORx Shark Tank updates, stay tuned, and if you’re looking to try out muscle-scraping therapy for yourself, be sure to check out their website and explore their full product line. Whether you’re an athlete or someone looking to unwind after a long day, SORx offers a unique solution to help soothe and revive sore muscles.

You can also check out more Company Updates on Shark Tank Season 15 Episode 20, by clicking on the links below:

• Blinger After Shark Tank Update
• Wedy After Shark Tank Update
• VSEAT On Shark Tank Update

Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.

At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.

Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.