In Shark Tank Season 15, entrepreneur Jonathan Dusing pitched his unique holiday product, Snow in Seconds. This artificial snow is for those who wish to enjoy the look of snow during Christmastime.
So, what happened to Snow In Seconds after Shark Tank?
Or,
Did Snow in Seconds get a deal on Shark Tank?
Find out all the details in our thorough analysis on Snow In Seconds Shark Tank update and pitch recap!
If you’re short on time, here’s a quick overview of what happened to Snow In Seconds after Shark Tank:
Quick Summary
Jonathan Dusing took his business to Shark Tank in Season 15, where he secured a deal with Barbara Corcoran for $50,000 in exchange for 33.3% equity in his company. For the latest Snow in Seconds Shark Tank update, it’s likely that Barbara will play a key role in helping Jonathan expand his business, bringing his ‘snow’ product to everyone wishing for experiencing a little bit of a winter wonderland.
Table of Contents
Snow In Seconds On Shark Tank
| Shark | Result |
| Lori Greiner and Mark Cuban | Accepted deal of $200,000 for 16% equity |
| Daymond John | Offered $200,000 for 15% equity (Not Accepted) |
| Barbara Corcoran | Offered $400,000 line of credit for 20% equity (Not Accepted) |
| Kevin O’Leary | No Offer |
Snow In Seconds Shark Tank Deal
- Business: Vacuum for Kids to clean up Building Bricks
- Entrepreneurs: Aurora Weinstock and Steven Weinstock
- Asked For: $200,000 for 10% equity
- Shark Tank Deal: $200,000 for 16% equity
- Sharks: Mark Cuban and Lori Greiner
Snow In Seconds Overview
Snow in Seconds is an artificial snow product designed to bring winter magic to any setting. The product, which comes in a small packet, is a powder that, when mixed with water, transforms into fluffy, cold-to-the-touch snow that looks and feels real.
This artificial snow doesn’t melt and can be used repeatedly, making it perfect for holiday decorations, events, photo shoots, or just for fun. Since it’s safe, non-toxic, and realistic, it’s even used in movies to create winter scenes.
For those who want to enjoy the snow during the holidays but live in warmer regions, Snow in Seconds offers the ideal solution. With its cold feel and fluffiness, the product appeals to families, event planners, and movie production teams alike.
Snow In Seconds Founder: Jonathan Dusing
Snow In Seconds Shark Tank Pitch Recap
Jonathan Dusing, a Minnesota native well-acquainted with snow, introduced his seasonal product, Snow in Seconds, to the Sharks in Season 15 of Shark Tank.
He aimed to bring the magic of snow to those living in warmer climates. Jonathan’s solution is simple yet innovative: a powder that transforms into fluffy, white snow when water is added.
Not only does this snow look real, but it also feels cool to the touch and never melts, making it an attractive seasonal decoration. The product’s realism is so convincing that it has been used as a prop in movies to create snow scenes.
During his pitch, Jonathan pulled out all the stops to showcase the magic of Snow in Seconds. A burst of artificial snow from the ceiling made it “snow” in the studio, delighting the Sharks and creating a memorable pitch atmosphere.
The Science Behind Snow in Seconds
Barbara Corcoran, intrigued by the product’s creation, asked Jonathan how he came up with the idea. Jonathan explained that the key ingredient in Snow in Seconds is sodium polyacrylate, a substance commonly used in agricultural applications to retain water in soil.
This chemical compound can absorb up to 100 times its size in water, expanding into a fluffy, snow-like texture.
Although sodium polyacrylate is not unique to Jonathan’s product, he refined the formulation to create a lifelike, safe, and touchable snow that appeals to both consumers and entertainment professionals.
Snow in Seconds Sales Breakdown
Jonathan has been manufacturing and selling Snow in Seconds for over 15 years, and over this period, he generated $2 million in total sales.
However, in the past year, he earned $241,000 in revenue with a net profit of only $40,000, which led Daymond John to question the viability of the business.
Jonathan shared his sales channels to give the Sharks a clearer understanding:
- 50% of sales are from bulk orders, mostly for movie sets and large installations.
- 32% of sales are wholesale, providing retailers with smaller quantities for the holiday season.
- 12% of sales come from Amazon.
- 6% of sales are made directly through his website.
This breakdown indicated to the Sharks that while the product has potential, its heavy reliance on bulk and seasonal orders could be limiting profitability.
Snow in Seconds Cost Breakdown
Jonathan also provided detailed cost information on the various sizes of Snow in Seconds:
- Small Bag: Retails for $4.99, with a production cost of $0.72.
- Large Bag: Retails for $12.99, with a production cost of $1.20.
- Extra-Large Bag: Produces 10 gallons of snow, retails for $24.99, and costs $4.20 to make.
While these profit margins appeared healthy on the surface, the Sharks voiced concerns about the product’s limited marketability due to its seasonal demand, which affected consistent revenue flow.
Sharks’ Queries On Snow In Seconds Pitch
During the pitch, each Shark shared their perspective on the challenges and prospects of Snow in Seconds.
- Kevin O’Leary immediately questioned the lack of proprietary elements in the product. Jonathan acknowledged that other companies could technically replicate Snow in Seconds but pointed out that competitors struggled to achieve the same high-quality texture and realism.
- Mark Cuban and Lori Greiner shared similar concerns about the product’s seasonal nature. Lori appreciated the branding and packaging but ultimately felt that the seasonality would limit its scalability and opted out.
- Kevin echoed Lori’s sentiments, expressing concerns over the limited marketability and bowed out as well.
Jonathan’s response emphasized his years of experience in creating a product that stood out from lower-quality alternatives, but this didn’t sway the Sharks who felt uncomfortable with a purely seasonal investment.
Personal Challenges and Retailer Setbacks
Jonathan also revealed a setback in his retail journey that impacted his business relationships with major retail chains. He disclosed that his product was previously available in Kroger and Fred Meijer stores and had been performing well until a personal issue arose during a divorce.
His business partner assumed responsibility for distribution, which led to a major order being shipped late. The retailers returned the product, ending a promising retail partnership and highlighting the operational struggles Jonathan faced in maintaining retail relationships.
Snow In Seconds Shark Tank Deal
After hearing Jonathan’s pitch, Barbara Corcoran took an interest in Snow in Seconds, considering its fit with her previous Christmas-themed investments, such as Hire Santa and Holiball.
Barbara saw potential in adding it to her holiday product portfolio and offered Jonathan $50,000 for 33.3% equity.
Daymond John, who was also interested, conceded that Barbara’s offer was more compelling and opted out.
Jonathan attempted to counter Barbara’s offer, requesting $50,000 for 25% equity, hoping to retain more control over his business. But Barbara stood firm on her original offer, emphasizing the value she could bring to the company, especially given her experience with seasonal and holiday-themed products.
Realizing the strategic advantage Barbara could provide, Jonathan accepted the offer, sealing a deal at $50,000 for 33.3% equity.
Barbara’s involvement promises new marketing opportunities and likely greater visibility during the holiday season, especially through her connections in retail and e-commerce.
Her experience with Christmas-focused ventures could offer Snow in Seconds a unique edge, transforming it into a more lucrative, possibly year-round novelty product.
What do you think happened to Snow In Seconds following the Shark Tank Show? Keep reading our Snow In Seconds Update to find out!
Snow In Seconds Shark Tank Update
So, what happened to Snow in Seconds after Shark Tank update?
According to the latest Snow in Seconds Shark Tank Update: Since the Shark Tank episode aired, Snow in Seconds has gained significant attention thanks to the show’s reach.
Partnering with Barbara Corcoran has likely opened new marketing opportunities and bolstered consumer interest, especially around the holiday season. Appearances on Shark Tank often lead to a temporary spike in sales, so it’s expected that Snow in Seconds has seen a surge in orders, particularly through online channels like Amazon and the official website.
Jonathan’s partnership with Barbara is promising for the future of Snow in Seconds, as her expertise in marketing and her previous success with Christmas-oriented products could help the business reach new heights.
This Shark Tank appearance marks a fresh chapter for Jonathan and his business, and it’ll be exciting to see how Snow in Seconds grows in the coming seasons.
Snow In Seconds Reviews
Snow in Seconds has received positive feedback from customers who appreciate its realistic look and feel. Many customers enjoy the product for its ease of use, noting that it provides a fun, interactive experience, especially for kids and families.
The fact that it stays cold to the touch adds an extra layer of authenticity that sets it apart from other artificial snow products.
There are, however, a few critiques as well, with some customers mentioning that the product can be messy if not carefully managed. But overall, reviews reflect satisfaction, especially when the product is used for decoration or small holiday gatherings.
With Barbara Corcoran’s influence and potential improvements in packaging and marketing, Snow in Seconds is poised to build on its already positive reputation.
Where To Buy Snow In Seconds Today?
If you’re interested in experiencing the magic of Snow in Seconds, you’re in luck. The product is available for purchase on the Snow in Seconds website, Amazon, and selected retailers.
It comes in various sizes to cater to different needs:
- Small bag: Makes 1 gallon of snow, priced at $4.99 with a production cost of $0.72.
- Large bag: Produces 3 gallons, priced at $12.99, with a cost of $1.20.
- Extra-large bag: Perfect for large events, producing 10 gallons of snow for $24.99, with a production cost of $4.20.
Whether you’re decorating your home for the holidays or planning a snowy-themed event, Snow in Seconds offers a simple and affordable way to create a snowy ambiance.
FAQs On Snow In Seconds Shark Tank Update Today
Who Is The Owner of Snow In Seconds?
The owner of Snow in Seconds is Jonathan Dusing. Based in Minnesota, Jonathan developed this unique artificial snow product, which has gained popularity as a seasonal item and even been used in movies for realistic snow effects.
Did Snow in Seconds Get a Deal on Shark Tank?
Yes, Snow in Seconds secured a deal on Shark Tank. Barbara Corcoran offered $50,000 for 33.3% equity, which founder Jonathan Dusing accepted after an attempted counteroffer.
What Chemical Is In Snow in Seconds?
Snow in Seconds contains sodium polyacrylate, a super-absorbent polymer that expands when mixed with water to create a realistic, snow-like texture. This compound, often used in agricultural applications for water retention, gives the artificial snow its fluffy, cold-to-the-touch feel.
Is Snow in Seconds Still in Business?
Yes, Snow in Seconds is still in business. The company continues to sell its instant snow products online, catering to both individual consumers and larger clients, including movie studios. With the visibility gained from Shark Tank and Barbara Corcoran’s support, it appears poised for ongoing seasonal success.
How Long Does Snow in Seconds Last?
Snow in Seconds is designed to last indefinitely once created, as it does not melt or degrade over time. The snow remains fluffy and cold to the touch, making it a long-lasting decorative item for events, movies, or seasonal displays.
However, it may eventually lose its texture if exposed to excessive moisture or mishandling.
Can You Eat Snow in Seconds?
No, Snow in Seconds is not meant for consumption. It is made from a chemical called sodium polyacrylate, which is safe to touch but not edible. It’s designed for decorative and entertainment purposes only.
What Happened To Snow in Seconds After Shark Tank?
After appearing on Shark Tank, Snow in Seconds secured a deal with Barbara Corcoran for $50,000 in exchange for 33.3% equity. Following the show, the product gained more visibility, and Barbara’s expertise in seasonal products likely helped the brand expand its reach, especially in holiday markets and movie set industries.
Conclusion: Snow In Seconds After Shark Tank
In summary, Snow in Seconds has come a long way from Jonathan Dusing’s initial idea to create a winter-like experience for everyone.
His appearance on Shark Tank and partnership with Barbara Corcoran marks an exciting turning point, potentially setting up Snow in Seconds for expanded distribution and increased brand visibility.
According to the latest Snow in Seconds Shark Tank Update, while it’s still early to see the full impact of the Shark Tank deal, the product’s seasonal appeal and loyal customer base provide a solid foundation for future growth.
If you’re looking to add a touch of snow to your holiday setup, Snow in Seconds offers an easy, affordable, and magical way to bring winter home—no matter the weather outside.
If we can collect any inside news, we will surely come up with another Snow In Seconds Update as soon as possible.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 8 by clicking on the links below:
Before you go, make sure to visit our Season 15 Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
Also, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Updates Page.
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