Mental health is an essential conversation, and Sophie Nistico is leading the charge with her unique clothing brand, See The Way I See.
Her mission? To normalize mental health discussions through fashion that radiates positivity.
Sophie Nistico appeared on Shark Tank Season 14 and pitched her mental-health awareness clothing brand – See The Way I See.
Did See The Way I See get a deal on Shark Tank?
Find out all the details in our See The Way I See Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to See The Way I See after Shark Tank:
Quick Summary
Sophie Nistico appeared on Shark Tank Season 14 and pitched her unique clothing brand, See The Way I See.
Initially, Sophie Nistico asked for $250,000 for 10% equity in their business but got no offers from the Sharks. So, she left Shark Tank Show without securing a deal.
As for the latest See The Way I See Shark Tank update, the company is still in business and got a nice boost in sales immediately after the episode aired on television.
Table of Contents
Shark Tank See The Way I See Overview
| Category | Details |
|---|---|
| Name | See The Way I See |
| Founders | Sophie Nistico |
| Industry | Apparel |
| Product | Mental health awareness clothing brand |
| Funding | NA |
| Investment Asked | $250,000 |
| Equity Asked | 10% |
| Valuation | $2,500,000 |
See The Way I See On Shark Tank
| Shark | Result |
| Kevin O’Leary | No Offer |
| Daymond John | No Offer |
| Lori Greiner | No Offer |
| Mark Cuban | No Offer |
| Barbara Corcoran | No Offer |
See The Way I See Shark Tank Deal
- Business: Clothing Brand
- Entrepreneur: Sophie Nistico
- Asked For: $250,000 for 10% equity
- Shark Tank Deal: No Deal
- Shark: None
See The Way I See Company Info
See The Way I See Overview
Founded by Sophie Nistico, See The Way I See is more than just a clothing brand—it’s a movement. Combining size-inclusive fashion with mental health advocacy, Sophie aims to foster a community that embraces vulnerability and celebrates positive affirmations.
From hoodies to rings and keychains, every product carries empowering messages designed to inspire and uplift.
Sophie’s passion for mental health awareness stems from personal experience. Battling severe anxiety during nursing school, she rediscovered her love for art and used it as a tool to cope.
What began as selling positive-affirmation stickers grew into a thriving business with a mission to break the stigma surrounding mental health.
See The Way I See Shark Tank Pitch Recap
Sophie Nistico, the founder of See The Way I See, stepped into the Shark Tank in Season 14 with a mission to normalize mental health through fashion. Her pitch aimed to combine a strong social message with a successful business model.
Below is a detailed breakdown of Shark Tank See The Way I See pitch and the reactions from the Sharks.
Shark Tank See The Way I See Pitch
Sophie began her pitch by sharing her personal journey with mental health struggles, including severe anxiety during nursing school.
This experience inspired her to create See The Way I See, a mental health awareness clothing line designed to foster a supportive community around mental health issues.
Her products feature positive affirmations, adding a unique touch that resonates with her audience.
She explained that the brand’s offerings are size-inclusive and extend beyond clothing to include rings, stickers, and keychains—items that promote mental well-being throughout the day.
Sophie emphasized her mission of breaking down the stigma surrounding mental health and building a supportive, uplifting community.
See The Way I See Cost And Sales Breakdown
The Sharks were particularly interested in Sophie’s business numbers, and she didn’t disappoint.
Here are the key highlights she shared:
- Product Pricing and Margins:
- Hoodies cost $25 to produce and are sold for $75, yielding a 200% markup.
- Other products in her line follow similar margins.
- Sales Performance:
- See The Way I See operates on a “drop” model, where limited quantities of products are released at a time.
- A single drop has the potential to generate up to $200,000 in revenue.
- In the year to date, the brand had already grossed $790,000.
- Lifetime Sales:
- Since its inception, Sophie’s company had achieved $2.3 million in lifetime sales.
- Projections included $1 million in 2022 and $1.75 million in 2023.
Sharks’ Reactions On See The Way I See Shark Tank Pitch
The Sharks were visibly impressed by Sophie’s financial performance:
- Kevin O’Leary noted that Sophie’s numbers were far superior to most entrepreneurs who enter the Tank. He specifically applauded the business for being cash-flow positive and generating substantial profits without outside investment.
- Mark Cuban and Daymond John expressed admiration for her ability to sell successfully without spending anything on advertising. Sophie revealed that all sales came through her social media channels, where she had built a loyal following.
Sophie’s Request and Sharks’ Concerns
Sophie asked for $250,000 in exchange for 10% equity, valuing her company at $2.5 million. While the Sharks praised her achievements, they questioned her reasoning for seeking investment.
- Daymond John asked why she needed a Shark, given her impressive growth and cash-flow-positive status. Sophie explained that, despite her success, she lacked a formal business background and was seeking mentorship to navigate future scaling challenges.
- Kevin O’Leary and Mark Cuban both questioned the valuation, emphasizing that Sophie was already thriving independently. Kevin remarked that taking on an investor might not add value to her business.
Did See The Way I See Get A Deal On Shark Tank?
One by one, the Sharks decided not to invest, but not because they didn’t believe in the company:
- Kevin O’Leary stated that Sophie’s company was outperforming 90% of businesses he had seen in the Tank but admitted he couldn’t see how he could provide value to her. He ultimately declined.
- Daymond John admired Sophie’s determination and mission but echoed Kevin’s concerns about his ability to contribute to her business. He also bowed out.
- Lori Greiner highlighted Sophie’s entrepreneurial skill and said she didn’t feel comfortable taking a piece of a business that was already flourishing.
- Mark Cuban advised Sophie to continue growing with her community rather than bringing in external partners who might dilute her brand’s mission or profits.
- Barbara Corcoran complimented Sophie’s vulnerability and authenticity, adding that she didn’t believe Sophie needed any external help to succeed.
Despite the Sharks’ unanimous decision not to invest, they all offered words of encouragement and applauded her entrepreneurial journey.
A Rare Shark Tank Moment
Walking out of the Tank without a deal can often feel like a setback for entrepreneurs, but in Sophie’s case, it was a testament to her remarkable success. The Sharks made it clear that Sophie was doing everything right and didn’t need outside investment to achieve her goals.
As Kevin put it, Sophie was “killing it” with her business and doing better than most entrepreneurs.
What happened to See The Way I See following the Shark Tank Show? Keep reading our See The Way I See update to find out!
See The Way I See Shark Tank Update
So, what happened to See The Way I See after Shark Tank?
According to the latest See The Way I See Shark Tank Update: the company has continued to thrive since the Shark Tank episode.
Sophie’s dedication to her mission and savvy use of social media have propelled her brand to new heights:
- Increased Visibility: The Shark Tank episode brought significant exposure, attracting a wider audience to her brand.
- Target Partnership: In April 2023, Sophie’s products hit the shelves at Target, a major milestone for the business.
- Social Media Growth: Sophie’s TikTok account boasts 592,000 followers, with product videos regularly amassing millions of views.
- Revenue Milestone: As of 2024, See The Way I See generates over $1 million in annual revenue, maintaining its profitable and sustainable model.
Despite early challenges, including reports of products “lost in transit,” Sophie has resolved these issues and emerged stronger. Her dedication to quality and customer satisfaction remains unwavering.
See The Way I See Net Worth Shark Tank Update
During her pitch on Shark Tank, Sophie Nistico valued See The Way I See at $2.5 million, seeking $250,000 in exchange for 10% equity.
This valuation was backed by impressive financial data, including $790,000 in year-to-date sales, $2.3 million in lifetime sales, and a profitable business model with gross margins of over 66%.
Sophie also revealed that the company had $450,000 cash in the bank, further solidifying its strong financial standing.
Since appearing on the show, See The Way I See has continued to thrive. With its unique drop-selling model, new product launches, and viral social media presence, the brand’s annual revenue is estimated to exceed $1 million as of 2024.
Factoring in its strong cash flow, high-profit margins, and growing customer base, the company’s current net worth is likely well above the $2.5 million valuation Sophie initially presented on Shark Tank.
Is See The Way I See Still In Business?
Yes, See The Way I See is still thriving and very much in business!
Since its appearance on Shark Tank, the brand has experienced a significant boost in visibility and sales, thanks to the exposure gained from the show.
Sophie Nistico continues to operate the business successfully, regularly introducing new clothing drops that resonate with her audience and emphasize her mission to normalize mental health conversations through fashion.
The company’s unique drop-selling strategy, which often generates up to $200,000 in revenue per release, has kept it financially strong and cashflow positive.
With a loyal and growing customer base, See The Way I See remains an impactful and innovative brand that combines meaningful advocacy with stylish apparel.
Why See The Way I See Stands Out?
The success of See The Way I See lies in its ability to resonate deeply with its audience.
Here’s what sets the brand apart:
- Authenticity: Sophie’s vulnerability and genuine passion for mental health advocacy create a powerful connection with customers.
- Community-Centric Approach: By selling products in limited “drops,” Sophie fosters a sense of exclusivity and excitement while maintaining strong relationships with her audience.
- Purpose-Driven Products: Every item is designed to spark meaningful conversations and spread positivity.
- Smart Business Practices: Without relying on paid advertising, Sophie’s organic marketing strategy showcases the strength of her brand’s message.
See The Way I See Reviews
See The Way I See has garnered overwhelmingly positive reviews from its customers, who appreciate the brand’s commitment to mental health awareness and its stylish, high-quality apparel.
Many customers praise the meaningful messages featured on the clothing, saying they spark important conversations and make them feel connected to a larger cause.
Additionally, the comfortable fabrics and attention to detail in the design have earned the brand high marks for quality.
The drop-selling model has also been well-received, creating excitement and exclusivity around new product launches. However, some customers have noted that the limited availability of certain items can be frustrating, as popular products sell out quickly.
Overall, See The Way I See has successfully built a loyal and enthusiastic following, with fans admiring not just the products but also Sophie Nistico’s dedication to her mission of normalizing mental health conversations.
Where To Buy See The Way I See?
You can purchase See The Way I See clothing exclusively through their official website at seethewayisee.com. The brand operates on a drop-selling model, meaning new collections are released in limited quantities at specific times.
This approach not only keeps the products unique but also creates a sense of urgency for customers to grab their favorite pieces before they sell out.
The website features a range of apparel, including hoodies, t-shirts, and other items that promote mental health awareness through bold and meaningful designs.
To stay updated on upcoming drops and new releases, you can follow See The Way I See on their social media platforms or sign up for updates on their website.
What’s Next For See The Way I See?
Following its successful appearance on Shark Tank, See The Way I See is poised for continued growth and expansion.
Sophie Nistico has leveraged the show’s exposure to amplify her brand’s reach, attracting a larger customer base and solidifying her mission of normalizing mental health through fashion.
With her innovative drop-selling model and commitment to introducing new, limited-edition designs, Sophie is likely to see sustained demand for her products.
Looking ahead, Sophie plans to expand her product line, explore new marketing strategies, and possibly venture into collaborations with other mental health-focused organizations.
As her brand’s community continues to grow, See The Way I See is expected to remain a prominent force in combining fashion with advocacy, inspiring others to prioritize mental health awareness in creative and impactful ways.
FAQs On See The Way I See Shark Tank Update
Who Is The Owner Of See The Way I See?
The owner of See The Way I See is Sophie, a passionate entrepreneur who founded the brand to normalize conversations about mental health through fashion.
She appeared on Shark Tank Season 14, showcasing her mission-driven clothing line, which has gained significant popularity for its unique designs and impactful messaging.
Did See The Way I See Get A Deal On Shark Tank?
No, See The Way I See did not get a deal on Shark Tank.
Despite being impressed by Sophie’s business and its $790,000 in year-to-date sales, the Sharks felt they couldn’t add value to a company that was already thriving and cashflow positive.
Sophie walked away without an offer but gained significant exposure from the show.
Is See The Way I See Still In Business?
Yes, See The Way I See is still in business and thriving. The company continues to release new clothing drops on its official website, generating strong sales and promoting mental health awareness. Sophie’s appearance on Shark Tank has also boosted the brand’s visibility and success.
Final Thoughts: See The Way I See After Shark Tank
Sophie Nistico’s journey with See The Way I See is a testament to the power of passion, resilience, and authenticity. While she didn’t secure a deal on Shark Tank, her story continues to inspire thousands of people around the world.
By combining fashion with purpose, Sophie has created a thriving business that’s making a real difference.
As we eagerly anticipate the next chapter in her journey, one thing is clear: See The Way I See isn’t just a clothing brand—it’s a movement that’s changing the way we talk about mental health.
There’s no doubt that Sophie is an incredible entrepreneur, and we can’t wait to see the next See The Way I See update.
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