During Shark Tank Season 15, entrepreneurs Audley Wilson, Andy Siegal, and Dan Braido introduced an innovative way to enjoy gourmet burgers with their creation, RoboBurger.
This cutting-edge vending machine allows customers to order a freshly made burger on the go, redefining fast food convenience.
Did RoboBurger get a deal on Shark Tank? or, What happened to RoboBurger after Shark Tank?
Keep reading our in-depth analysis on RoboBurger Shark Tank update and pitch recap to find it out…
If you’re short on time, here’s a quick overview of what happened to RoboBurger after Shark Tank:
Quick Summary
Audley Wilson, Andy Siegal, and Dan Braido showcased their business on Shark Tank Season 15 and successfully secured a deal with guest sharks Michael Rubin and Kevin O’Leary. They received a $1.5 million loan in exchange for 9% equity. As for the latest RoboBurger Shark Tank update, the company remains operational, and those interested can apply to lease a RoboBurger machine directly through their website.
Table of Contents
RoboBurger On Shark Tank
Shark | Result |
Michael Rubin, Kevin O’Leary | Accepted deal of $1.5 million as a loan for 9% equity |
Lori Greiner | No Offer |
Barbara Corcoran | No Offer |
Mark Cuban | No Offer |
RoboBurger Shark Tank Deal
- Business: Burger Vending Machine
- Entrepreneur: Audley Wilson, Andy Siegal, and Dan Braido
- Asked For: $1.5 million for 5% equity
- Shark Tank Deal: $1.5 million as a loan for 9% equity
- Sharks: Kevin O’Leary and Michael Rubin
RoboBurger Company Info
Brand Name | RoboBurger |
Official Website | theroboburger.com |
@roboburger | |
@TheRoboBurger | |
Where To RoboBurger | Buy Now |
What is RoboBurger? The Automated Burger Revolution
At its core, RoboBurger is a vending machine with the ability to grill burgers, toast buns, add condiments, and serve a hot meal—all without human intervention. Designed to simplify the process of getting a fresh, high-quality burger, RoboBurger represents a significant innovation in the world of automated food services.
The founders explained that RoboBurger is not only efficient but cost-effective, requiring no plumbing or ventilation systems.
This futuristic machine is ideal for locations like malls, airports, college campuses, and even large offices. RoboBurger’s multi-patented technology has positioned it as a leader in the robotic restaurant space.
The idea of a fresh, on-demand burger served by a vending machine was captivating, especially as the demand for contactless services and automated solutions in the food industry continues to grow.
RoboBurger Shark Tank Pitch
Audley Wilson, Andy Siegal, and Dan Braido made an impressive entrance on Shark Tank Season 15 when they pitched RoboBurger, their groundbreaking hamburger vending machine. The trio explained how RoboBurger could serve a freshly made burger in under four minutes, offering a solution that redefines fast food and the traditional restaurant model.
Running a restaurant requires substantial capital investment, staff management, and overhead costs. RoboBurger aims to change that by being the first fully autonomous burger-making machine of its kind. The machine grills the patty, toasts the buns, adds condiments, and boxes the burger—all without human assistance. It’s a futuristic way to serve up a delicious meal, and the convenience factor makes it ideal for high-traffic locations like airports, universities, and office buildings.
One of RoboBurger’s most appealing aspects is its multi-patented technology. The machine doesn’t require plumbing or ventilation, making it adaptable to various settings with minimal installation needs. The founders emphasized the endless possibilities for customization and expansion.
During the pitch, guest shark Michael Rubin was invited to try out the RoboBurger machine for himself. He went through the ordering process, and it became clear that the system was well-designed, allowing customers to personalize their burger with a range of condiments.
However, there was a limitation—customers can only order their burgers well-done due to food safety regulations, as the machine re-thermalizes pre-cooked meat.
Sharks’ Questions And Concerns
Intrigued, Michael asked if the founders planned to license RoboBurger to other brands, to which they responded affirmatively. Licensing is a core part of their business strategy, as RoboBurger positions itself not just as a machine but as an autonomous restaurant company.
However, the Sharks had their concerns. Mark Cuban pointed out that other robotic restaurant companies exist, questioning how RoboBurger would differentiate itself in a crowded market. The founders argued that with four patents, they owned the rights to their specific robotic sandwich-making process, giving them a competitive edge.
The financials also became a sticking point. Kevin O’Leary wanted to know how much it would cost to purchase or lease a RoboBurger machine for his company. The founders explained that the machines could be leased for $3,000 per month, per machine. However, this did not include the cost of food. Each burger would retail between $5.99 and $6.99, with a production cost just under $3.
The conversation took a challenging turn as Kevin and other Sharks struggled to get clear answers about the business’s financial projections. The founders estimated they would generate $1.4 million in revenue for the year of filming but expected a $700,000 loss. They projected $7 million in revenue the following year, with a $1.6 million profit, but these numbers were met with skepticism. Mark Cuban voiced concerns about the high costs, leading him to bow out.
Similarly, Michael Rubin liked the idea but couldn’t reconcile the financials, and he was the next Shark to drop out. Barbara Corcoran, who had prior experience with vending-style food businesses like Daisy Cakes, was hesitant to invest in another such venture and also exited the deal. Lori Greiner found the presentation confusing and passed as well, though she expressed her support for RoboBurger’s concept.
RoboBurger Shark Tank Deal
Just when it seemed the pitch might end without a deal, Michael Rubin jumped back in with an offer: $1.5 million to help finance orders on RoboBurger machines in exchange for 10% equity. The founders countered with 2%, but Michael held firm at 10%. Then, in an exciting turn, Kevin O’Leary teamed up with Michael to solidify the offer. The entrepreneurs countered once more with 8% equity, and the Sharks responded with 9%.
Ultimately, the RoboBurger team accepted the 9% offer, securing a deal with both Kevin O’Leary and Michael Rubin. This partnership could provide the financial backing and business acumen needed to scale RoboBurger to new heights.
Keep reading our in-depth analysis on RoboBurger Shark Tank Update to find out what happens next.
RoboBurger Shark Tank Update
Since appearing on Shark Tank, RoboBurger has made significant progress. The company has enhanced its machine to accommodate plant-based burgers and breakfast sandwiches, expanding its menu offerings to cater to a broader audience. This update has been well-received, particularly as plant-based diets and alternative meat options continue to rise in popularity.
In terms of business expansion, RoboBurger has been working to bring its machines to more locations across the U.S. Airports, college campuses, and corporate offices are prime targets for RoboBurger’s placement.
Customers love the idea of grabbing a freshly made burger on the go without waiting in long lines or relying on fast-food chains. The RoboBurger team is also actively pursuing licensing agreements to further distribute their machines to different businesses, which could significantly increase their market reach.
If you’re interested in leasing a RoboBurger machine, the company offers leasing options through its website. Whether for a corporate office or a retail location, the company aims to make RoboBurger machines accessible to businesses looking for a cutting-edge solution to serve delicious burgers.
Future Of RoboBurger: What’s Next?
With the deal from Shark Tank, RoboBurger is poised for growth. The company’s focus on scaling its machine distribution and securing licensing deals suggests that they are ready to dominate the automated food tech industry. The convenience of vending machine meals combined with the quality of freshly cooked burgers sets RoboBurger apart from traditional fast-food competitors.
Additionally, their foray into plant-based alternatives taps into the growing demand for healthier, eco-friendly food options.
The team’s goal to make RoboBurger a common feature in public spaces seems attainable, especially with the backing of Kevin O’Leary and Michael Rubin. The $1.5 million investment will undoubtedly help them scale operations, optimize production, and drive brand recognition.
Key Takeaways: RoboBurger On Shark Tank
RoboBurger’s pitch on Shark Tank taught entrepreneurs valuable lessons about balancing innovation with clear financial planning. Despite having a groundbreaking product, the Sharks needed more concrete answers about the business’s revenue potential.
RoboBurger’s experience is a reminder that while innovation is key, understanding and clearly communicating the financials of a business is equally important to securing investment.
Another important takeaway is the importance of flexibility in negotiations. The RoboBurger team initially hesitated to give up significant equity, but their willingness to meet Kevin and Michael halfway at 9% allowed them to secure a deal that will likely propel their business to the next level.
FAQs On RoboBurger Vending Machine Shark Tank Update
Did The RoboBurger Deal Go Through On Shark Tank?
Yes, the RoboBurger deal went through on Shark Tank. Entrepreneurs Audley Wilson, Andy Siegal, and Dan Braido secured a $1.5 million loan for 9% equity with guest sharks Michael Rubin and Kevin O’Leary.
Is RoboBurger Profitable?
As of their Shark Tank pitch, RoboBurger was not yet profitable, with the founders projecting a loss of $700,000 for the year. However, they anticipated reaching profitability in the following year with projected revenues of $7 million and a $1.6 million profit.
Is RoboBurger Successful?
Yes, RoboBurger is successful and continues to operate after its appearance on Shark Tank. The company has expanded its offerings and is actively leasing machines to businesses, demonstrating a promising trajectory in the automated food service industry.
Is RoboBurger Still In Business?
Yes, RoboBurger is still in business. The company continues to operate its automated burger-making machines, providing customers with a unique dining experience. Since its appearance on Shark Tank, RoboBurger has expanded its locations and remains committed to innovating the fast-food industry.
What Happened To RoboBurger After Shark Tank?
After appearing on Shark Tank, RoboBurger secured a $1.5 million loan for 9% equity from guest sharks Michael Rubin and Kevin O’Leary. The company continues to operate, offering leasing options for their innovative burger vending machines through their website.
Conclusion: RoboBurger After Shark Tank
Based on our in-depth analysis on RoboBurger Shark tank update, the future looks bright for RoboBurger, as the company continues to innovate and expand its presence in the food tech space.
By offering a fully automated burger vending machine, RoboBurger has created a unique solution that could redefine how fast food is served. With its Shark Tank deal in hand and an expanding product line, RoboBurger is on its way to making waves in the food service industry.
Stay tuned for more updates as RoboBurger continues to grow and perhaps even makes its way to a location near you.
To get more Company Updates on Shark Tank Season 15 Episode 21, you can check out the links below:
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Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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