Entrepreneurs Maurizio and Saphira Rasti pitched their baked goods on Shark Tank Season 15, introducing the sharks to Nowhere Bakery.
Unlike traditional bakeries, Nowhere Bakery focuses on creating sweet treats that meet a wide range of dietary requirements.
Will their healthier options secure them a deal? or, What happened to Nowhere Bakery after Shark Tank?
Let’s find out in our in-depth analysis on Nowhere Bakery Shark Tank update and pitch recap!
Table of Contents
Quick Summary
Here’s a quick summary of what happened to Nowhere Bakery After Shark Tank:
Maurizio and Saphira Rasti pitched their business on Shark Tank Season 15 and successfully secured a deal with Barbara Corcoran. She offered them $100,000 in cash and $100,000 as a line of credit in exchange for 12.5% equity. As for the Nowhere Bakery Shark Tank update, the company continues to thrive and saw a significant sales increase following their appearance on the show. Their products are now available on both Amazon and the Nowhere Bakery website.
Nowhere Bakery On Shark Tank
| Shark | Result |
| Barbara Corcoran | Accepted deal of $100,000 as cash, $100,000 as a line of credit for 12.5% equity |
| Kevin O’Leary and Jason Blum | Offer of $200,000 for 20% equity (Not Accepted) |
| Lori Greiner | No Offer |
| Mark Cuban | No Offer |
Nowhere Bakery Shark Tank Deal
- Business: Healthy bakery
- Entrepreneurs: Maurizio and Saphira Rasti
- Asked For: $200,000 for 5% equity
- Shark Tank Deal: $100,000 as cash, and $100,000 as a line of credit, for 12.5% equity
- Sharks: Barbara Corcoran
Nowhere Bakery Company Info
| Brand Name | Nowhere Bakery |
| Official Website | nowherebakery.com |
| @nowherebakery | |
| @NowhereBakery | |
| Where To Buy | Buy Now On Amazon |
Nowhere Bakery Overview: What Is Nowhere Bakery?
Nowhere Bakery is unlike most other bakeries. Created out of necessity, the company was born because of Saphira Rasti’s food allergies. While her husband, Maurizio, can eat almost anything, Saphira struggles with a long list of allergies.
As a result, they decided to develop a brand of sweet treats that would cater to people with similar dietary restrictions.
Their product lineup consists of cookies and brownies made with “better-for-you” ingredients. These treats are free from gluten, dairy, eggs, soy, refined sugar, and sugar alcohols, making them suitable for people with food allergies and those following paleo diets.
Some of their standout items include the chocolate chip cookie, candy bar cookie, and almond butter brownie—all of which were showcased during their Shark Tank pitch.
Nowhere Bakery Founder: Maurizio and Saphira Rasti
Maurizio and Saphira Rasti, the husband-and-wife duo behind Nowhere Bakery, created their business out of a personal need for allergen-friendly treats.
While Maurizio can eat just about anything, Saphira has several food allergies, which made it difficult for her to enjoy traditional baked goods.
This challenge inspired the couple to create Nowhere Bakery, offering delicious cookies and brownies that cater to people with similar dietary restrictions.
Saphira, a food blogger and recipe developer, used her expertise to craft recipes that are gluten-free, dairy-free, and free from other common allergens.
Maurizio, with his business acumen, helped turn this passion project into a thriving bakery, combining their skills to bring allergen-friendly treats to a wider audience. Together, they have built a business that prioritizes health without sacrificing taste.
Shark Tank Nowhere Bakery Pitch
Maurizio and Saphira made a memorable appearance on Shark Tank Season 15, introducing the sharks to their allergen-friendly baked goods.
While Maurizio has no dietary restrictions and can eat almost anything, his wife Saphira deals with multiple allergies. This led them to create a range of allergen-friendly desserts, aptly named Nowhere Bakery, catering to those with similar food sensitivities.
Nowhere Bakery specializes in healthier cookies and brownies, crafted with “better-for-you” ingredients. Their products are free from dairy, eggs, gluten, soy, refined sugar, and sugar alcohols, and they are also paleo-friendly.
During Nowhere Bakery Shark Tank pitch, the couple showcased items like the chocolate chip cookie, candy bar cookie, and almond butter brownie, all of which were well-received by the sharks.
The company was launched in March 2020, just two weeks before the global shutdown. Saphira, a food blogger and recipe developer, leveraged her network to spread the word, sending out treats to other bloggers in exchange for help spreading the word.
During the initial phase, Saphira baked all the goods herself and personally delivered them to customers.
Impressive Sales Growth of Nowhere Bakery
One of the key moments in their pitch was when the couple shared their impressive sales numbers.
Despite starting with just $400, Nowhere Bakery had experienced exponential growth:
- In 2020, the company made only $92 in sales.
- By 2021, they hit $524,000 in sales.
- In 2022, they saw $770,000 in sales.
- For 2023, they anticipated crossing the $1 million mark.
The sharks were impressed by their growth trajectory, but there were still concerns about scalability and profitability. With only $32,000 in profit in the previous year, the couple faced challenges in expanding while maintaining control over production.
Furthermore, the company was launched with just $400, and since then, they’ve expanded to operate both an online sales model and a wholesale model.
For their direct-to-consumer sales, each unit costs them $1.92 to produce, and they retail them for about $6. Their products are sold in 6, 12, or 14 packs, with the average order totaling around $80.
During the time of filming, Maurizio and Saphira were handling all the production themselves in a commercial kitchen. While they are considering partnering with a co-packer in the future, they currently prefer maintaining full control over the process.
The Sharks’ Reactions on Nowhere Bakery Pitch
The sharks were eager to taste the products, and the feedback was largely positive. However, when Mark Cuban looked at the nutritional information and noticed that one cookie had 300 calories, he immediately backed out of the deal, citing concerns about the calorie count.
Kevin O’Leary, known for his no-nonsense approach, saw potential in the business but insisted that the couple move production to a co-packer to scale up. He offered $200,000 for 20% equity, contingent on them agreeing to work with a co-packer.
Barbara Corcoran, on the other hand, saw things differently. Having worked with other food companies like Daisy Cakes, she knew the challenges that come with co-packers, especially for allergen-friendly products.
Barbara Corcoran offered a more flexible deal: $100,000 in cash and $100,000 as a line of credit for 15% equity.
Lori Greiner and guest shark Jason Blum also had strong opinions about the product, with Lori expressing concerns about the calorie count and ultimately bowing out. However, Jason teamed up with Kevin to re-offer $200,000 for 20% equity.
At this stage, there was a lot of negotiation between Barbara, Jason, and Kevin. Barbara believed it was too early for Nowhere Bakery to transition out of their kitchen, while Jason and Kevin argued that they should immediately shift to a co-packer.
Maurizio proposed $400,000 for 15% equity to Barbara, but she declined. Then, Saphira made a counteroffer on Barbara’s original offer but at 12.5% equity.
Barbara accepted the offer, and the couple left the Tank with her as their new business partner!
So, the final Nowhere Bakery Shark Tank deal was $100,000 in cash and $100,000 as a line of credit for 12.5% equity.
Ultimately, Barbara’s experience and understanding of the food industry won them over.
So, what happened to Nowhere Bakery after Shark Tank? Let’s find out in our in-depth analysis on Nowhere Bakery Shark Tank Update.
Nowhere Bakery Shark Tank Update
Since their appearance on Shark Tank, Nowhere Bakery has continued to grow. One of the most significant developments is the brand’s growing social media presence.
With Barbara Corcoran on board, their visibility has increased, and they’ve built a strong following online. This has translated into more sales, both through their own Nowhere Bakery website and via Amazon.
The company has also expanded its product lineup to include baking mixes, allowing customers to bake their favorite Nowhere Bakery treats at home. For customers looking to find their baked goods locally, Nowhere Bakery offers a store locator on their website, making it easier than ever to access their products.
The collaboration with Barbara has also opened doors to new wholesale opportunities. While they were initially hesitant to work with a co-packer, they are now considering scaling their production to meet increasing demand.
Barbara’s insight has helped them navigate these new challenges while staying true to their original mission of providing allergen-friendly, high-quality baked goods.
Did Nowhere Bakery Get A Deal On Shark Tank?
Yes, Nowhere Bakery successfully secured a deal on Shark Tank.
After a heated back-and-forth between the sharks, entrepreneurs Maurizio and Saphira Rasti accepted an offer from Barbara Corcoran. She proposed a deal of $100,000 in cash and $100,000 as a line of credit for 12.5% equity.
Barbara’s experience with other food companies like Daisy Cakes gave her the confidence to back Nowhere Bakery, despite concerns from other sharks about production scalability and calorie content.
Although Kevin O’Leary and guest shark Jason Blum also showed interest, offering $200,000 for 20% equity, the couple ultimately chose Barbara’s more flexible offer.
Barbara believed it was too early for Nowhere Bakery to move to a co-packer, while Kevin and Jason pushed for faster scaling.
Barbara’s understanding of the industry and her willingness to let the couple grow on their own terms made her the ideal partner for Nowhere Bakery moving forward.
Nowhere Bakery Update: Challenges and Future Plans
Though the road has been mostly smooth since Shark Tank, Nowhere Bakery still faces challenges as it continues to scale. One of the key issues is maintaining the quality of their products while increasing production.
Moving to a co-packer is a big decision for the company, as they want to ensure that their products remain true to the original recipes and standards set by Saphira.
Looking ahead, Nowhere Bakery plans to expand further into the retail market while maintaining its direct-to-consumer model. They are also exploring partnerships with other retailers to get their products into more stores across the country.
As demand for allergen-friendly products grows, the company is well-positioned to continue its upward trajectory.
Nowhere Bakery Nutrition Facts
Nowhere Bakery takes pride in its commitment to creating delicious treats that cater to various dietary needs. All products are handmade in a dedicated gluten-free facility, ensuring they are not only gluten-free but also free from grains, soy, dairy, and refined sugars.
Hand Made In A Dedicated Gluten Free Facility
- Gluten-Free
- Grain-Free
- Soy-Free
- Dairy-Free
- Refined Sugar-Free
Ingredients
organic cassava flour, organic tapioca flour, organic coconut sugar, arrowroot powder, cream of tartar, baking soda, organic dark chocolate (unsweetened organic chocolate, organic coconut sugar, organic cocoa butter
Nutrition Facts
| Amount / Serving | %DV |
| Total Fat 2.5g | 3% |
| Saturated Fat 1.5g | 8% |
| Sodium 55mg | 2% |
| Total Carbohydrate 23g | 9% |
| Dietary Fiber 1g | 4% |
| Total Sugars 11g | |
| Includes 11g Added Sugars | 22% |
| Vitamin D 5MCG | 25% |
| Calcium 8mg | 0% |
| Iron 1mg | 2% |
| Potassium 134mg | 2% |
Nowhere Bakery Customer Reviews and Market Reception
Customer feedback for Nowhere Bakery has been overwhelmingly positive. People love the fact that they can enjoy delicious desserts without worrying about allergens or unhealthy ingredients.
Many customers have commented on how good the products taste despite being free from common allergens like gluten, dairy, and eggs.
The healthy eating market has also welcomed Nowhere Bakery with open arms. As consumers become more health-conscious and aware of food allergies, the demand for brands like Nowhere Bakery is only increasing. This shift in the market bodes well for the company’s future growth.
Where To Buy Nowhere Bakery Cookies?
You can purchase Nowhere Bakery cookies directly from their official website, where they offer a variety of treats including chocolate chip cookies, candy bar cookies, and almond butter brownies.
The website also features an easy-to-navigate store locator, allowing customers to find local retailers that carry their products. This makes it convenient for those who prefer shopping in-store or want to pick up their favorite cookies quickly.
In addition to their website, Nowhere Bakery products are available on major online platforms like Amazon, making it even easier for customers to access their allergen-friendly treats.
Whether you’re looking to stock up for a special occasion or simply want to enjoy a guilt-free snack, Nowhere Bakery offers multiple purchasing options to suit your needs.
FAQs On Nowhere Bakery Shark Tank Update
Who Is The Founder Of Nowhere Bakery?
The founders of Nowhere Bakery are Maurizio and Saphira Rasti. They created the brand to offer allergen-friendly baked goods that cater to a variety of dietary needs, inspired by Saphira’s food allergies. Together, they combine their skills in food blogging and business to provide delicious, healthy treats.
What Happened To Nowhere Bakery After Shark Tank?
After appearing on Shark Tank, Nowhere Bakery experienced significant growth, aided by their partnership with Barbara Corcoran. The brand expanded its product line, increased its social media presence, and gained visibility through various retail channels, including Amazon. As a result, they have continued to attract a loyal customer base and anticipate reaching $1 million in sales for 2023.
Is Nowhere Bakery Still In Business?
Yes, Nowhere Bakery is still in business and continues to thrive after its appearance on Shark Tank. With a growing product line of allergen-friendly treats and a partnership with Barbara Corcoran, the company is expanding its reach and popularity among health-conscious consumers.
How Much Is The Nowhere Bakery Deal Worth On Shark Tank?
The Nowhere Bakery deal on Shark Tank was worth $200,000, consisting of $100,000 in cash and $100,000 as a line of credit for 12.5% equity in the company. Barbara Corcoran was the shark who partnered with the founders, Maurizio and Saphira Rasti, to help them scale their business.
How Much Is Nowhere Bakery Worth?
As of their appearance on Shark Tank, Nowhere Bakery was valued at approximately $2.67 million based on their deal with Barbara Corcoran, who invested $200,000 for 15% equity.
Since then, the brand has experienced significant growth, and with projections to surpass $1 million in sales for 2023, its value is likely to have increased further.
As of March 2024, Nowhere Bakery’s net worth is $1.6 million, and its annual revenue was $770,000 in 2022.
How Many Calories Are In Nowhere Bakery Cookies?
Nowhere Bakery cookies contain 110 calories per cookie (27g serving size). These cookies are designed to be a guilt-free treat, providing delicious flavors while catering to various dietary needs.
Is Nowhere Bakery Nut Free?
No, Nowhere Bakery products are not nut-free. While they cater to various dietary needs, including being gluten-free and dairy-free, some of their ingredients, such as almond butter used in certain recipes, may contain nuts. It’s important to check product labels for specific allergen information.
Conclusion: Nowhere Bakery After Shark Tank
According to the latest Nowhere Bakery Shark Tank Update: Nowhere Bakery has come a long way since its humble beginnings in 2020. Their appearance on Shark Tank has only amplified their success, and with Barbara Corcoran as their new partner, the company is poised for even greater growth.
Their allergen-friendly, healthy baked goods continue to win over customers, and their social media following grows by the day.
Our Nowhere Bakery Shark Tank Update states that as the company navigates the challenges of scaling production, one thing is clear: the future looks bright for Nowhere Bakery.
Stay tuned for the latest Nowhere Bakery Update as the brand continues to evolve and expand.
In the meantime, you can also check out more Company Updates on Shark Tank Season 15 Episode 18, by following these links:
- Overplay On Shark Tank Update
- The Murder Mystery Co. After Update
- Nourish + Bloom Market Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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