Nature’s Wild Berry made waves when founders Hank Watt and Juliano Bonanni stepped into the Shark Tank during Season 14.
Their product, a miraculous berry that can transform sour, tart, or fermented foods into sweet-tasting delights, captured the attention of the Sharks and viewers alike.
Did Nature’s Wild Berry get a deal on Shark Tank?
Or,
What happened to Nature’s Wild Berry after Shark Tank?
Find out all the details in our Nature’s Wild Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to Nature’s Wild after Shark Tank:
Quick Summary
Hank Watt and Juliano Bonanni appeared on Shark Tank Season 14 and secured a deal of $80,000 for 20% equity + $3 royalty with Mark Cuban and Lori Greiner.
Initially, Hank and Juliano asked for $80,000 for 15% equity in their business but Mark Cuban and Lori Greiner offered $80,000 for 20% equity + $3 royalty. And, the duo accepted this offer because hoping a bright future for Nature’s Wild Berry.
As for the latest Nature’s Wild Berry Shark Tank update, the company is still in business and got a nice boost in sales immediately after the episode aired on television.
Table of Contents
Shark Tank Nature’s Wild Berry Overview
| Category | Details |
|---|---|
| Name | Nature’s Wild Berry |
| Founders | Hank Watt, Juliano Bonanni |
| Industry | Health, Nutrition |
| Product | Miracle berries that make sour or tart foods taste sweet |
| Funding | Secured $80,000 for 15% equity on Shark Tank |
| Investment Asked | $80,000 |
| Equity Asked | 15% |
| Valuation | $533,333 |
Nature’s Wild Berry On Shark Tank
| Shark | Result |
| Mark Cuban and Lori Greiner | Accepted deal of $80,000 for 20% equity + $3 royalty |
| Kevin O’Leary | Offered $80,000 for 33% equity with a $5 per unit (Not Accepted) |
| Daymond John | Offered $80,000 for 30% (Not Accepted) |
| Barbara Corcoran | No Offer |
Nature’s Wild Berry Shark Tank Deal
- Business: Berries that make things taste sweet
- Entrepreneurs: Hank Watt and Juliano Bonanni
- Asked For: $80,000 for 15% equity
- Shark Tank Deal: $80,000 for 20% equity + $3 royalty
- Shark: Mark Cuban and Lori Greiner
Nature’s Wild Berry Company Info
Nature’s Wild Berry Overview
Nature’s Wild Berry is a natural taste-transforming product derived from the Synsepalum Dulcificum plant, commonly known as the miracle berry. This unique berry contains a glycoprotein called miraculin, which binds to taste receptors in the tongue, making sour or tart foods taste remarkably sweet.
Unlike artificial sweeteners, it doesn’t add calories or sugar, offering a healthier alternative for those looking to satisfy their sweet cravings.
The product is marketed as a fun, interactive experience that can make lemons taste like candy, apple cider vinegar sweet, and even transform the taste of pickles and sour cranberry juice.
Nature’s Wild Berry Shark Tank Pitch Recap
Hank and Juliano entered the Shark Tank seeking an investment of $80,000 in exchange for 15% equity in their company, Nature’s Wild Berry. Hank began the pitch by sucking on a lemon and boldly claiming, “Because of this berry right here, it tastes like candy.” He explained that their product, Nature’s Wild Berry, could transform anything sour, tart, or fermented into something sweeter than sugar.
The science behind the product lies in a glycoprotein called miraculin, which binds to taste receptors and blocks sourness, activating the sweet taste receptors instead. Juliano demonstrated the magic by testing sour foods like pickles, cranberry juice, and apple cider vinegar. With the berry’s effect, everything tasted sweet, leaving the Sharks amazed.
The duo highlighted the berry’s diverse uses, from helping people enjoy healthy but bitter foods to aiding individuals with diabetes, obesity, or those undergoing chemotherapy who experience taste disturbances.
Shark Tank Nature’s Wild Berry Backstory
The business began in 2016, but Juliano discovered the berries in 2013. He introduced them to Hank, who started using the berries to sweeten his bitter green juices. Over a year and a half, Hank lost 80 pounds, attributing the transformation to the berries. The founders shared that their product helps emotional eaters, like Hank, enjoy healthy foods that taste sweet naturally.
Nature’s Wild Berry products are available in jars, pouches, and even gummy forms. The travel jar, priced at $26.99, is their best-selling product, costing only $2.64 to produce. They sell their products directly to consumers through their website and Amazon. The business projected $344,000 in sales for 2022, with expected profits of $50,000. However, their main challenge was educating consumers about the product’s benefits.
Both founders had invested heavily in the business, with Hank contributing $120,000 and Juliano adding $20,000. Despite competition, they emphasized that their berries are grown in the USA, setting them apart from others in the market.
Sharks Reactions On Wild Berry Shark Tank Pitch
The Sharks were given samples to test the berries’ effect. After tasting sour foods both with and without the berries, they were astonished by the transformation. Hank and Juliano’s claim that the effect lasts up to an hour impressed the panel.
Hank shared a personal story, revealing how the berries helped him as an emotional eater to lose weight and embrace healthier eating habits. This resonated with the Sharks, showcasing the potential of the product to revolutionize dietary habits.
Sharks’ Offers For Wild Berry Shark Tank Pitch
The pitch quickly drew interest from the Sharks, sparking multiple offers:
- Kevin O’Leary started with an offer of $80,000 for 33% equity and a $5 royalty per unit until he recouped $160,000.
- Daymond John countered with $80,000 for 30% equity, offering a deal with no royalty.
- Kevin revised his offer to $80,000 for 20% equity, keeping the $5 royalty structure intact.
- Lori Greiner jumped in with a competing offer: $80,000 for 20% equity and a $3 royalty per unit until she recouped $80,000.
- Mark Cuban expressed skepticism, questioning the product’s growth potential since they couldn’t make direct weight-loss claims. Hank and Juliano countered that the product was ideal for those struggling with sugar cravings.
As the negotiations intensified, Lori asked for the duo’s thoughts on her offer. At this point, Barbara Corcoran bowed out, stating that she didn’t see the product fitting her investment style.
Nature’s Wild Berry Shark Tank Deal
In a strategic move, Mark Cuban and Lori Greiner teamed up to make a joint offer: $80,000 for 20% equity, with a $3 royalty per unit until they recouped $80,000.
The founders, impressed by the partnership and the Sharks’ enthusiasm, accepted the deal.
Hank concluded by sharing how Nature’s Wild Berry transformed his life and expressed confidence that the Sharks’ expertise would take their business to new heights.
So, what happened next for Hank and Juliano following the Shark Tank show? Did Mark and Lori help their business succeed? Keep on reading our Nature’s Wild Berry update to find out!
Nature’s Wild Berry Shark Tank Update
So, what happened to Nature’s Wild Berry after Shark tank?
According to the latest Nature’s Wild Berry Shark Tank Update: the company experienced the coveted “Shark Tank Effect,” leading to a massive surge in demand following their Shark Tank appearance.
They sold out of their inventory shortly after the episode aired and began taking pre-orders to keep up with the overwhelming interest.
By July 2023, they had ramped up production and were back in stock just in time for a rerun of their episode.
By 2024, Nature’s Wild Berry had achieved impressive milestones:
- Annual Revenue: Between $250,000 and $500,000.
- Lifetime Sales: Reached $1 million in May 2024.
- Distribution Channels: The product continues to be available on their official website and Amazon, making it accessible to a wide audience.
Sharks’ Role in Growth
While the deal initially included both Mark Cuban and Lori Greiner, subsequent updates revealed that only Lori closed the deal.
Lori’s focus on consumer education and product awareness played a pivotal role in driving the brand’s success.
Her expertise in creating compelling narratives around unique products helped Nature’s Wild Berry stand out in the crowded health and wellness market.
Nature’s Wild Berry Net Worth
During their appearance on Shark Tank, Hank and Juliano valued Nature’s Wild Berry at approximately $533,333, as they sought $80,000 for a 15% equity stake.
At the time of the pitch, the company was projecting $344,000 in sales for the year with a net profit of $50,000, highlighting their potential for growth despite challenges in educating consumers about their product.
With the deal secured from Mark Cuban and Lori Greiner—$80,000 for 20% equity plus a $3 per unit royalty—Nature’s Wild Berry gained valuable resources and expertise to expand their reach.
Factoring in the business’s unique value proposition, growing popularity on platforms like Amazon, and the Sharks’ involvement, the company’s net worth likely experienced a substantial increase beyond the original valuation. The valuation could potentially be exceeding $1 million as they scale their operations and build consumer awareness.
Did Nature’s Wild Berry Get a Deal on Shark Tank?
Yes, Nature’s Wild Berry successfully secured a deal on Shark Tank.
Hank and Juliano entered the Tank seeking $80,000 for 15% equity, impressing the Sharks with their innovative product that transforms sour and tart flavors into sweetness using a glycoprotein called miraculin.
After showcasing their business’s $344,000 sales projection for the year and their goal to scale with the Sharks’ help, multiple Sharks made offers.
Kevin O’Leary initially proposed $80,000 for 33% equity with a $5 per unit royalty but later reduced his equity demand to 20%. Daymond John offered $80,000 for 30% with no royalty, while Lori Greiner made a competing offer of $80,000 for 20% with a $3 royalty.
Ultimately, Mark Cuban joined Lori to offer $80,000 for 20% equity and a $3 per unit royalty until they recouped $80,000.
Hank and Juliano accepted the joint offer, securing a strategic partnership to propel their business forward.
Is Nature’s Wild Berry Still In Business?
Yes, Nature’s Wild Berry is still in business and continues to offer its innovative taste-modifying berries to customers.
Since its Shark Tank appearance, the company has maintained its focus on selling direct-to-consumer through its website and platforms like Amazon. The travel jar, priced at $26.99, remains one of their most popular products, helping the brand attract a loyal customer base.
The company has expanded its reach and product offerings, including gummy bears made from the same berries. With a unique product and endorsements from Mark Cuban and Lori Greiner, Nature’s Wild Berry continues to grow, overcoming challenges like consumer education while capitalizing on its niche appeal to health-conscious and curious individuals.
Nature’s Wild Berry Reviews
Nature’s Wild Berry has garnered positive reviews from consumers who were initially skeptical of its claims. Users report that sour and tart foods, such as lemons and vinegar, taste sweet and enjoyable after consuming the berry.
Many appreciate its ability to make healthy eating more appealing without added sugar or artificial sweeteners.
One reviewer shared their experience:
“I bit into a lemon wedge, and it was sweet! It still tasted like a lemon, but it was more sweet and tart instead of sour and tart. I was genuinely impressed and would recommend this as a fun and unique experience to share with friends or family.”
The berry is also praised for its versatility, making it ideal for:
- Individuals cutting down on sugar.
- Those looking to add excitement to meals and snacks.
- People seeking a healthy alternative to satisfy their sweet tooth.
Where To Buy Nature’s Wild Berry?
Nature’s Wild Berry products are conveniently available for purchase on their official website and Amazon. The company offers a variety of options, including their popular travel jar, priced at $26.99, which contains enough berries for multiple uses.
They also sell other formats, such as gummy bears made from the same miracle berries, catering to different preferences and needs.
By focusing on direct-to-consumer sales through their website and a trusted online retailer like Amazon, Nature’s Wild Berry ensures accessibility for customers nationwide.
With their emphasis on high-quality, USA-grown berries, the company stands out among competitors, making it easy for consumers to experience the transformative effects of their unique product.
Nature’s Wild Berry: Challenges and Future Plans
Despite its success, Nature’s Wild Berry faces ongoing challenges in educating consumers about how the product works and its potential benefits. The founders have been actively working on creating engaging content, instructional videos, and partnerships with influencers to address this issue.
Future plans for the brand include:
- Expanding Product Lines: Introducing new packaging options and sizes to cater to different customer needs.
- Retail Partnerships: Collaborating with health food stores and grocery chains to make the product more widely available.
- Global Expansion: Leveraging the product’s universal appeal to enter international markets.
Why Nature’s Wild Berry Stands Out?
Nature’s Wild Berry is more than just a novelty item—it’s a health-focused innovation that aligns with modern dietary trends.
With increasing awareness of the harmful effects of excessive sugar consumption, the product provides a fun and effective way to reduce sugar intake without compromising taste.
Its key differentiators include:
- Natural Ingredients: No artificial additives or preservatives.
- Proven Effectiveness: Backed by scientific research on miraculin’s impact on taste receptors.
- Interactive Experience: A unique and enjoyable way to experiment with flavors.
FAQs – Nature’s Wild Berry Shark Tank Update Today
Who Is The Owner Of Nature’s Wild Berry?
The owners of Nature’s Wild Berry are Hank Watt and Juliano Bonanni. Hank and Juliano co-founded the company, combining their passion for healthy living and innovative natural products. Together, they introduced the miracle berry to help people transform the way they experience sour and tart flavors.
Did Nature’s Wild Berry Get A Deal On Shark Tank?
Yes, Nature’s Wild Berry secured a deal on Shark Tank. Mark Cuban and Lori Greiner teamed up to offer $80,000 for 20% equity, with a $3 per unit royalty until they recoup $80,000, which the entrepreneurs accepted.
Is Nature’s Wild Berry Still In Business?
Yes, Nature’s Wild Berry is still in business. The company continues to sell its miracle berry products through its official website and Amazon, offering items like travel jars and gummy bears. Their focus on high-quality, USA-grown berries and customer education has helped them maintain a presence in the market.
What Happened To Nature’s Wild Berry After Shark Tank?
After striking a deal with Mark Cuban and Lori Greiner for $80,000 in exchange for 20% equity and a $3 per unit royalty until $80,000 is recouped, Nature’s Wild Berry gained valuable mentorship and resources.
The company focused on expanding its reach through direct-to-consumer sales on their website and Amazon, emphasizing education about their unique product.
With the Sharks’ support, they continued to grow their brand and increase customer awareness.
Conclusion: Nature’s Wild Berry After Shark Tank
In terms of the latest Nature’s Wild Berry Shark Tank Update: Nature’s Wild Berry has proven to be a standout product in the health and wellness space.
From impressing the Sharks on Shark Tank to achieving significant post-episode growth, the brand’s journey is a testament to the power of innovation and determination.
With continued consumer demand and strategic guidance from Lori Greiner, Nature’s Wild Berry is poised for even greater success in the future.
Whether you’re looking to make healthy eating more enjoyable, reduce sugar intake, or simply try something new, Nature’s Wild Berry offers a unique solution that transforms the way we experience taste.
It’s safe to say this is one Shark Tank deal that has turned out to be as sweet as it gets!
Stay tuned for future Nature’s Wild Berry updates because we will try to come up with more updates as the business grows.
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