Meat The Mushroom Shark Tank Update | Season 15 Episode 12

Marvin and Aleah Montague, a husband-and-wife duo, pitched their meat alternative brand, Meat The Mushroom, during Season 15 of Shark Tank.

This innovative product offers a healthier bacon substitute made entirely from mushrooms, making it ideal for those following a plant-based diet.

But the big question is, did Meat The Mushroom get a deal on Shark Tank?

Or,

What happened to Meat The Mushroom after Shark Tank?

Find out the details in our thorough analysis on Meat The Mushroom Shark Tank update and pitch recap…

If you’re short on time, here’s a quick overview of Meat The Mushroom Shark Tank Deal:

Meat The Mushroom On Shark Tank

Meat The Mushroom Shark Tank Deal

• Business: Bacon Alternative
• Entrepreneurs: Marvin and Aleah Montague
• Asked For: $150,000 for 7.5% equity
• Shark Tank Deal: $150,000 for 33.3% equity
• Sharks: Kevin O’Leary and Lori Greiner

Meat The Mushroom Company Info

Meat The Mushroom Overview

Meat The Mushroom is more than just a bacon substitute—it’s a plant-based product that aims to change the way we think about healthy eating. Unlike many meat alternatives that rely on artificial additives, Meat The Mushroom uses just five simple ingredients, with the primary component being the King Oyster mushroom.

Known for its meaty texture, this mushroom allows the product to mimic the taste and mouthfeel of bacon, making it a perfect fit for vegan diets and those looking to cut down on their consumption of animal products.

The product is non-GMO and versatile, able to be cooked in an air fryer or skillet, and used just like traditional bacon. With growing concerns around health and sustainability, Meat The Mushroom is designed for those seeking a healthier lifestyle without sacrificing flavor.

Meat The Mushroom Founder: Marvin Montague

Marvin Montague, the co-founder of Meat the Mushroom, created SHROOMACON in his kitchen after his own health transformation. Motivated by a heart condition diagnosis, Marvin embraced a vegan lifestyle and discovered the need for a healthier, tastier alternative to traditional bacon.

His passion for plant-based living led to the creation of SHROOMACON, a mushroom-based bacon that delivers the same savory flavor and crispy texture as pork bacon but with heart-healthy benefits.

Hailing from Baltimore, Maryland, Marvin’s journey took a major leap when he and his wife, Aleah, pitched SHROOMACON on Shark Tank during Season 15. As a proud, black-owned family business, Meat the Mushroom continues to grow, providing a sustainable and flavorful bacon alternative to families across the nation.

Marvin’s dedication to creating a product that doesn’t compromise on taste or health makes SHROOMACON a staple in many plant-based kitchens today.

Meat The Mushroom Shark Tank Pitch

Marvin and Aleah Montague entered the Shark Tank with their innovative plant-based bacon alternative, Meat the Mushroom, aiming to transform how people enjoy bacon without sacrificing taste or health.

Motivated by Marvin’s heart condition diagnosis, the couple developed their bacon replacement, SHROOMACON, which is made from just five simple ingredients, with King Oyster mushrooms as the main ingredient.

They pitched the product to the sharks, emphasizing its unique selling points: it’s non-GMO, can be prepared in an air-fryer or skillet, and is used just like traditional bacon.

As the sharks sampled the SHROOMACON, they were surprised by its flavor. Even Kevin O’Leary, who is notoriously skeptical of plant-based alternatives, was impressed. He noted that most vegan products don’t taste good to him, but Meat the Mushroom stood out for its authentic bacon-like taste and texture.

Meat The Mushroom Financials Details

The couple provided crucial financial details, explaining that it costs $2.09 to produce a package of SHROOMACON, but they expect to reduce that cost to $1.75. The retail price is $8.99 per package, and it wholesales for $4.40.

These numbers caught the sharks’ attention as they evaluated the scalability and profitability of the business.

Guest shark Daniel Lubetzky, founder of KIND Snacks, asked about the couple’s backgrounds.

Aleah shared that she worked as a Facebook Ads manager, while Marvin previously worked for a moving company. Marvin’s switch to a vegan diet not only improved his health, eliminating his heart condition and asthma, but it also sparked his passion for helping others adopt a healthier lifestyle.

Initially, he opened a vegan restaurant, but later transitioned to a product-based business to make a broader impact.

The sales figures provided by Marvin and Aleah reflected the growing demand for SHROOMACON.

In 2021, they made $38,000 in sales, followed by $86,000 in 2022. By the time of their Shark Tank appearance, they had generated over $238,000 in sales for the year, bringing their lifetime sales to more than $360,000.

The majority of their sales (93%) came from direct-to-consumer channels, though they were just beginning to expand into retail.

Sharks’ Offers On Meat The Mushroom Shark Tank Pitch

Kevin O’Leary was the first shark to make an offer, proposing $150,000 for 33.3% equity, effectively making him an equal partner in the business.

However, Marvin and Aleah were hesitant to give up such a large share of their company.

Mark Cuban, intrigued but unable to invest due to a conflict of interest with another plant-based company he had previously funded, decided to bow out.

Daymond John praised the couple’s achievements but also declined to invest, citing the challenges ahead as the reason for his exit.

Lori Greiner was impressed by the taste of SHROOMACON, though she expressed a desire for the bacon pieces to be longer. She joined the negotiation with an offer of $150,000 for 33.3% equity, slightly undercutting Kevin.

At this point, Kevin became visibly frustrated that his offer had not been accepted, so he increased his equity ask to 34%, further complicating the decision for the Montagues.

Daniel Lubetzky, watching the back-and-forth, remarked that he had never seen Kevin O’Leary give such a fair offer before, encouraging Marvin and Aleah to take it.

As the negotiations continued, Lori and Kevin teamed up to make a joint offer of $150,000 for 33.3% equity. The Montagues attempted to counter, first asking for 25% equity, but the sharks remained firm. They countered again, this time requesting $200,000 for 33.3%, but Kevin rejected the proposal.

Meat The Mushroom Shark Deal

After some deliberation, Marvin and Aleah ultimately accepted the original offer of $150,000 for 33.3% equity, solidifying their partnership with Kevin O’Leary and Lori Greiner.

With two sharks on board, Meat The Mushroom gained invaluable resources and connections to help the business grow.

Their journey on Shark Tank ended with a deal that set them up for future success. With Kevin and Lori’s support, Marvin and Aleah aimed to bring SHROOMACON into grocery stores and restaurants across the country, all while continuing to inspire others to make healthier food choices.

So, what happened to Meat The Mushroom after Shark Tank? Keep reading our in-depth analysis on Meat The Mushroom Shark Tank Update to find it out.

Meat The Mushroom Shark Tank Update

The big question for many is: what happened after Marvin and Aleah’s appearance on Shark Tank?

Based on our analysis on Meat The Mushroom Shark Tank Update, we can say that during the episode, two Sharks—Kevin O’Leary and Lori Greiner—teamed up to offer the couple $150,000 for 33.3% equity.

After some negotiation, the deal was sealed, giving the Montagues the support they needed to take Meat The Mushroom to the next level.

Following their appearance, Marvin and Aleah shared exciting news in a post-show update. In just 12 hours after their episode aired, they made over $60,000 in online sales—surpassing their previous best month of sales by a significant margin.

The power of Shark Tank’s exposure was clear, and the deal with Kevin and Lori opened new doors for the company.

The Montagues have ambitious plans to scale their business, working towards getting Shroomacon into grocery stores and restaurants nationwide.

With their product already available in stores like Woodmans and Mom’s Organic Market, and several independent health food outlets, they are well on their way to achieving that goal.

Did Meat The Mushroom Get A Deal On Shark Tank?

Yes, Meat the Mushroom did secure a deal on Shark Tank. After a series of negotiations, co-founders Marvin and Aleah Montague accepted an offer from Kevin O’Leary and Lori Greiner. The sharks teamed up to offer $150,000 for 33.3% equity in the business, making them equal partners with Marvin and Aleah. Despite the couple’s attempts to negotiate for a lower equity percentage, they ultimately accepted the original offer.

The partnership with Kevin and Lori was a pivotal moment for Meat the Mushroom, as it provided the company with both financial backing and access to the sharks’ vast networks and business expertise. With this deal, Marvin and Aleah aimed to scale their product, SHROOMACON, and bring their plant-based bacon alternative to more consumers nationwide.

Shroomacon Reviews

SHROOMACON has garnered positive reviews from both plant-based eaters and those looking for healthier alternatives to traditional bacon.

Customers praise its authentic bacon-like flavor, crispy texture, and versatility in various dishes. Many have shared that they were skeptical at first but were pleasantly surprised by how much SHROOMACON resembles the real thing, with some even saying it rivals pork bacon in taste and aroma.

Its minimal ingredient list and non-GMO status also make it a popular choice for health-conscious consumers.

The product has also received praise from food critics and influencers who admire its innovative use of King Oyster mushrooms.

Whether used in BLT sandwiches, breakfast dishes, or even as a topping on burgers, SHROOMACON has become a must-have for anyone looking to enjoy a savory, plant-based bacon alternative.

With more stores and restaurants beginning to carry it, the buzz surrounding SHROOMACON continues to grow.

Where To Buy Shroomacon?

SHROOMACON, the innovative plant-based bacon alternative from Meat the Mushroom, is available for purchase through various channels to cater to both direct consumers and retail customers.

You can buy it directly from the official Meat the Mushroom website, where they offer convenient shipping options right to your door. This direct-to-consumer model ensures you receive the freshest product while supporting the brand’s mission of promoting healthier eating choices.

In addition to online purchases, SHROOMACON is also making its way into brick-and-mortar stores. The product is now stocked in several locations across the United States, including popular grocery chains like Woodmans, Mom’s Organic Market, and various independent health food stores.

By expanding its retail presence, Meat the Mushroom is committed to reaching a wider audience and making this delicious bacon alternative accessible to everyone looking to embrace a plant-based lifestyle.

Meat The Mushroom: Challenges And Future Plans

While the company is experiencing rapid growth, there are still challenges on the horizon. The plant-based industry is competitive, and scaling production to meet growing demand requires both strategic planning and the right partnerships.

With Lori and Kevin by their side, Marvin and Aleah are working to optimize their production process and increase distribution across the United States. Beyond retail expansion, they are also focused on being a resource for consumers looking to transition to healthier eating habits, offering educational content and inspiration through their journey.

Their long-term goals include launching new plant-based products, broadening their reach in both the retail and restaurant sectors, and continuing to inspire others with their story of health transformation and sustainable eating.

FAQs On Shroomacon Shark Tank Update

Conclusion: Meat The Mushroom After Shark Tank

The success of Meat The Mushroom following its appearance on Shark Tank is a testament to the power of passion and innovation.

Marvin and Aleah Montague have not only created a delicious and sustainable alternative to bacon, but they have also inspired others to think differently about their food choices.

In this Meat The Mushroom Shark Tank update, we’ve seen how their journey from personal health challenges to entrepreneurial success has unfolded, and with the backing of Kevin O’Leary and Lori Greiner, the future looks incredibly promising for the brand.

As they continue to grow, Meat The Mushroom is poised to become a staple for plant-based eaters and bacon lovers alike.

For those interested in trying Shroomacon for themselves, it can be found in select stores or purchased directly from the Meat The Mushroom website. With the momentum of Shark Tank, this plant-based bacon alternative is sure to keep sizzling in the market.

FYI, we will try to come up with the latest Meat The Mushroom Shark Tank Update once we get any inside news.

In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 12 by clicking on the links below:

• Mama Sing My Song After Shark Tank Update
• BarBees Bartending After Shark Tank Update
• Jay’s Pet Butter After Update

Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.

At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.

Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.