Let Them Eat Candles Shark Tank Update | Season 15 Episode 17

In Season 15 of Shark Tank, entrepreneur Loree Sandler, alongside her husband Bob Michelson, pitched their unique candle company, Let Them Eat Candles.

This business creates edible birthday candles, allowing people to enjoy not only the cake but the candles too!

Curious about how the sharks responded to this innovative idea? or, What happened to Let Them Eat Candles after Shark Tank?

Find it out in our thorough analysis on Let Them Eat Candles Shark Tank update and pitch recap to learn more!

Let Them Eat Candles On Shark Tank

Let Them Eat Candles Shark Tank Deal

• Business: Edible Birthday Candles
• Entrepreneurs: Loree Sandler, Bob Michelson
• Asked For: $250,000 for 10% equity
• Shark Tank Deal: $250,000 for 18% equity
• Shark: Lori Greiner

Let Them Eat Candles Company Info

Let Them Eat Candles Overview

Let Them Eat Candles is a company that specializes in making edible birthday candles. These candles, available in both milk and dark chocolate, offer a sweet alternative to the traditional wax candles used on cakes.

While the candles themselves are edible, the wick is not, though it is easily removable. The candles are designed to last just long enough for the birthday song to be sung and photos to be taken, burning for approximately one minute.

Loree Sandler’s inspiration came from her frustration with traditional birthday candles. While baking a cake for her youngest son, she was disheartened when the waxy candles began to melt and ruin the beautiful cake she had spent hours preparing.

Determined to find a better solution, she decided to create edible candles that could not only complement the cake but also add to the overall enjoyment of the birthday celebration.

This journey led Loree to take pastry and chocolatier classes, and after much research and experimentation, Let Them Eat Candles was born. The candles come in various designs, making them a fun and delicious addition to any birthday party.

Let Them Eat Candles Shark Tank Pitch

In Season 15 of Shark Tank, husband-and-wife duo Loree Sandler and Bob Michelson presented their innovative business, Let Them Eat Candles. Their company offers premium chocolate candles that are not only edible but also add a unique twist to birthday celebrations.

The candles, available in milk chocolate and dark chocolate with seven different prints, burn for about a minute—just enough time to sing “Happy Birthday” and capture the perfect photo.

While the candles themselves are edible, the wick is not, but it’s short and can be easily removed before enjoying the chocolate.

During their pitch, Robert Herjavec was intrigued by the product’s origin and asked how they came up with such a creative idea.

Loree explained that her frustration with traditional wax candles sparked the idea. After spending hours making a beautiful cake for her son, she was disappointed when wax dripped onto the cake, which led her to think of creating edible candles. Loree took pastry and chocolatier classes to bring her vision to life, eventually developing the molds needed to manufacture Let Them Eat Candles.

In terms of sales, Loree and Bob shared impressive figures. Since the business’s inception, they had generated $2.3 million in revenue, with $675,000 in sales in the year before filming.

For the current year, they were projecting $1 million in sales but noted that they would only profit $100,000 due to the high costs associated with shipping chocolate, especially in warm weather when melting is a concern.

The candles retail for between $2.99 and $3.99 per unit, with a production cost of $0.85 and a wholesale price of $1.69. The couple expressed their goal of expanding their distribution into big-chain grocery stores, noting they were already in Publix and testing in Albertson’s and Kroger.

Sharks’ Offers On Let Them Eat Candles Shark Tank Pitch

As the Sharks considered the business, their feedback varied. Kevin O’Leary appreciated the product and thought the entrepreneurs were on the right track, but he believed it would take another 2-3 years for the company to achieve significant profitability. For that reason, Kevin chose not to invest.

Robert Herjavec, while impressed, declined to make an offer because he was already involved in a similar business—a company that produces a birthday card that turns into a cake.

Mark Cuban didn’t believe the business had the scalability required for a Shark Tank investment, and he too opted out.

However, Barbara Corcoran was enthusiastic about the product and offered $250,000 for 25% equity, believing in the potential for growth.

Lori Greiner was also interested and made a counteroffer: she offered $125,000 as a loan and $125,000 in cash in exchange for 20% equity.

In a strategic move, Loree and Bob asked whether Barbara and Lori would be willing to partner together for a deal at 15% equity.

However, Lori expressed that she didn’t feel the need for a partner. Lori then adjusted her offer to $250,000 for 18% equity, while Barbara decided to stick with her original offer.

Let Them Eat Candles Shark Tank Deal

After some deliberation, Loree and Bob decided to accept Lori Greiner’s offer of $250,000 for 18% equity, feeling that her expertise in product marketing and retail distribution would help them achieve their expansion goals.

This marked a successful outcome for the couple, who walked away with the investment and a Shark on their team to help propel their business forward.

Their appearance on Shark Tank not only secured them a deal but also provided valuable exposure that would undoubtedly contribute to increased sales and future growth.

So, what happened to Let Them Eat Candles after Shark Tank? Keep reading our in-depth analysis on Let Them Eat Candles Shark Tank Update to find out!

Let Them Eat Candles Shark Tank Update

After striking a deal with Lori Greiner, Let Them Eat Candles saw a boost in exposure and interest. Lori, known for her marketing prowess and connections in retail, was a strong fit for helping the company scale and meet its goals of getting into larger grocery chains.

In the year leading up to their appearance on Shark Tank, Let Them Eat Candles had already secured a place in Publix and were testing their product in other major grocery stores like Albertson’s and Kroger.

With Lori’s help, they were able to focus on overcoming their shipping challenges and refining their distribution model.

Additionally, the couple had plans to launch a new line of more decorative, edible candles, expanding their product offerings. These decorative candles are expected to appeal to a wider audience, making them a popular choice for more than just birthdays.

As Let Them Eat Candles continues to grow, it’s likely that they will expand their retail presence and increase their direct-to-consumer sales via their website and Amazon.

Shark Tank Let Them Eat Candles Net Worth

At the time of their Shark Tank appearance, Let Them Eat Candles had already achieved $2.3 million in sales since its inception. With annual sales projected to reach $1 million by the end of the year, the company was on a solid growth trajectory.

Despite their high sales figures, the business faced challenges with shipping costs, which limited their profitability to $100,000.

After securing a $250,000 investment from Lori Greiner for 18% equity, the company’s net worth likely increased, especially with the expected boost in sales following their Shark Tank exposure.

As they continue to expand into grocery stores and introduce new product lines, their valuation is expected to rise.

Did Let Them Eat Candles Get A Deal On Shark Tank?

Yes, Let Them Eat Candles did secure a deal on Shark Tank. After pitching their edible chocolate candles to the Sharks, entrepreneurs Loree Sandler and Bob Michelson received two offers—one from Barbara Corcoran and another from Lori Greiner.

Barbara offered $250,000 for 25% equity, while Lori proposed a combination of a loan and cash for 20% equity.

Ultimately, the couple chose to go with Lori Greiner’s offer of $250,000 for 18% equity, following a successful negotiation. Lori’s expertise in retail and product marketing made her a perfect partner to help the business grow and overcome its challenges with shipping and distribution.

Shark Tank Let Them Eat Candles Reviews

The reception for Let Them Eat Candles has been strong, with customers praising both the quality of the chocolate and the unique concept of the product.

While some consumers have pointed out the premium price point (with the candles retailing for between $2.99 and $3.99 per unit), the overall sentiment is that the product is worth the cost, especially for special occasions like birthdays.

The feedback on online platforms like Amazon and social media shows that consumers enjoy the fun and novelty of using edible candles, and they appreciate the extra touch it adds to celebrations. Some have even mentioned that these candles make for great gifts and party favors.

Let Them Eat Candles Where To Buy?

If you’re interested in trying out Let Them Eat Candles for your next celebration, you can easily purchase them online. The edible candles are available directly from the company’s official website, where you can choose between milk and dark chocolate varieties and select from a range of decorative designs.

Additionally, Let Them Eat Candles is available on Amazon, making it convenient for customers to order and have them delivered quickly. Keep an eye out for these unique edible candles in select retail stores, including major grocery chains like Publix, with more locations expected as the business expands.

Where Is Let Them Eat Candles Now?

Following their appearance on Shark Tank, Let Them Eat Candles has continued to build momentum. While their primary focus remains on expanding their retail distribution, they have also made strides in improving their e-commerce capabilities to meet the growing demand from consumers.

Customer reviews of the product have been overwhelmingly positive. Many appreciate the novelty of the edible candles and the fact that they offer a delicious, high-quality chocolate experience in addition to their function as birthday candles.

The company’s move into more decorative edible candles is a smart one, as it broadens their product line and opens up new opportunities for growth. As of their last update, they are working on launching these new designs and will be making them available on their website and other online platforms.

Conclusion: Let Them Eat Candles After Shark Tank

Based on our analysis of Let Them Eat Candles Shark Tank Update, we can say that the journey of Let Them Eat Candles from its inception to the Shark Tank stage and beyond is a testament to the power of innovation and perseverance.

What started as a simple frustration with traditional candles turned into a thriving business that combines the fun of birthday celebrations with a delicious, edible twist.

With the support of Lori Greiner and the exposure from Shark Tank, Loree Sandler and Bob Michelson have positioned their business for continued success. As they expand their product line and improve their distribution network, the future looks bright for Let Them Eat Candles.

Our Let Them Eat Candles Shark Tank update highlights how the company is capitalizing on its unique product and growing its brand.

If you’re looking for a fun and delicious way to celebrate a birthday, Let Them Eat Candles might just be the perfect solution!

FYI, we will try to come up with the latest Let Them Eat Candles Update as soon as we get some.

In the meantime, for more Company Updates on Shark Tank Season 15 Episode 17, you can check out the links below:

• Lady Alpha After Shark Tank Update
• Chefee Robotics On Shark Tank Update
• Boona After Shark Tank Update

Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.

At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.

Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.