During Season 15 of Shark Tank, husband and wife duo, Jacqueline and Jeremy Samuelson introduced their innovative nursing – Lady Alpha – cover to the Sharks.
Unlike traditional covers, Lady Alpha offers a unique feature that both moms and babies will love—a built-in fan.
Did Lady Alpha get a deal on Shark Tank? Or, What happened to Lady Alpha after Shark Tank?
Find out in our in-depth analysis on Lady Alpha Shark Tank update and pitch recap…
Table of Contents
Quick Summary
If you are short on time, here’s a quick summary of what happened to Lady Alpha After Shark Tank:
Jacqueline and Jeremy Samuelson entered the spotlight on Shark Tank Season 15, securing a partnership with Barbara Corcoran who invested $100,000 for a 10% stake in their company. As for Lady Alpha Shark Tank Update, the team remains fully operational and is dedicated to fulfilling the orders generated from their impactful Shark Tank debut.
Lady Alpha On Shark Tank
| Shark | Result |
| Barbara Corcoran | Accepted deal of $100,000 for 10% equity |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Mark Cuban | No Offer |
Lady Alpha Shark Tank Deal
- Business: Nursing cover
- Entrepreneurs: Jacqueline and Jeremy Samuelson
- Asked For: $100,000 for 10% equity
- Shark Tank Deal: $100,000 for 10% equity
- Shark: Barbara Corcoran
Lady Alpha Company Info
| Brand Name | Lady Alpha |
| Official Website | shopladyalpha.com |
| @ladyalphaig | |
| @ladyalpha77 | |
| Buy Now On Amazon | Check Price |
What Is Lady Alpha?
Lady Alpha is a unique product designed to make breastfeeding easier and more comfortable for moms, especially in hot climates. The product was born out of necessity when Jacqueline struggled to breastfeed her baby under Arizona’s blazing sun.
Most nursing covers on the market trapped heat, leaving both mom and baby sweaty and uncomfortable.
Jacqueline and Jeremy realized that there had to be a better solution, so they created Lady Alpha—the first nursing cover with an integrated cooling fan.
The fan, which is rechargeable and bladeless, offers three speeds to provide the perfect amount of airflow. This innovation is paired with a flexible opening to allow moms to maintain eye contact with their baby while nursing.
Made from 100% muslin cotton, Lady Alpha’s fabric is both lightweight and durable, ensuring that moms and babies stay comfortable during feeding sessions.
Lady Alpha Founders: Jacqueline And Jeremy Samuelson
Lady Alpha was founded by Jacqueline and Jeremy Samuelson, a husband-and-wife duo from Mesa, Arizona, inspired by their own struggles with breastfeeding.
When Jacqueline had difficulty nursing her first child, especially in the heat, she found that traditional nursing covers left both her and the baby uncomfortable. Frustrated by the lack of breathable options, she and Jeremy decided to create their own solution—a nursing cover with a built-in cooling fan.
Their vision was to design a product that would keep babies cool, allow for eye contact during feeding, and be easy to use and discreet. After extensive research and testing, they launched the world’s first nursing cover of its kind, the Lady Alpha Nursing Cool Cover, in 2023.
This innovative product, with features like a bladeless fan and an adjustable neckline, has since become a game-changer for breastfeeding mothers.
Lady Alpha Shark Tank Pitch Recap
When Jacqueline and Jeremy Samuelson appeared on Shark Tank, their goal was clear: to introduce a groundbreaking nursing cover with an integrated cooling fan.
Hailing from Arizona, where the summer heat can be unbearable, the couple experienced firsthand the discomfort of breastfeeding in such conditions. Unable to find a solution in the market, they created – Lady Alpha – a product that addresses this challenge with a rechargeable, bladeless fan. The fan offers three airspeeds, all built into a lightweight and breathable 100% muslin cotton fabric.
It is to be noted that the Lady Alpha nursing cover is the only one available on the market with an integrated cooling fan.
Moreover, its adaptable design features an adjustable opening, enabling you to keep eye contact with your baby during feeding. In addition, the product is made from 100% muslin cotton fabric, offering a combination of lightness and durability.
During their pitch, the Samuelsons impressed the sharks with their product’s functionality and financials. Retailing for $59.95 and costing $17.30 to manufacture, Lady Alpha had already seen success in its first seven months of operation.
With 1,400 units sold and $79,000 in revenue, they had proven the demand for the product, all without spending a penny on advertising. Relying solely on organic social media, Jacqueline and Jeremy had built a solid customer base.
Along with the investment they’re hoping to secure from a Shark, they’ve already received a $15,000 investment from a family member (an uncle), which was allocated toward IP and inventory.
Sharks’ Questions On Lady Alpha Shark Tank Pitch
Lori Greiner asks the couple to share more about their personal backgrounds. Jeremy explains that he grew up on a farm in a small town and later worked at a hospital. Jacqueline, on the other hand, is a first-generation American raised by a single mother. Seeing her mother work tirelessly to provide for her inspired Jacqueline to strive for success.
When their daughter was born, Jacqueline found breastfeeding in public challenging. Jeremy came up with the idea of adding a fan to solve this issue, and Jacqueline’s grandmother, who was a seamstress, created their first prototype.
They went on to file their first provisional patent, and just two weeks before their appearance on Shark Tank, their utility patent was approved.
Lori then asks them to explain the demand for their product. Jacqueline shares that whenever she uses it in public, other mothers take notice and respond positively. The company currently has a waitlist, with moms willing to wait for the product because there’s nothing similar on the market.
However, their biggest challenge right now is keeping up with the high demand, as they often run out of stock.
Before any negotiations could start, Barbara Corcoran quickly steps in with an offer. She offered exactly what Jacqueline and Jeremy asked for – $100,000 for 10% equity.
Jeremy, sensing an opportunity, asked if Barbara would also be willing to help fund purchase orders, given the high demand and their inventory shortages.
Without hesitation, Barbara agreed, sealing the deal on one of the fastest pitches in Shark Tank history.
The couple walked away thrilled, confident that Barbara’s expertise and investment would help them scale Lady Alpha to new heights.
Keep reading our in-depth analysis on Lady Alpha Shark Tank Update to find out what happens next…
Lady Alpha Shark Tank Update
In this Lady Alpha Shark Tank update, we’re excited to share that the exposure from the show has significantly boosted the company’s visibility.
As of now, Lady Alpha is taking pre-sale orders, with shipments scheduled to go out by May 2024. The company has seen an overwhelming response from moms who are eager to get their hands on the product. In fact, Lady Alpha has a waitlist, demonstrating the strong demand for its innovative design.
The partnership with Barbara Corcoran is expected to be a pivotal moment for the company’s growth. Barbara’s experience with consumer products and her vast network will undoubtedly help Lady Alpha scale faster and overcome inventory challenges that have been a hurdle in the past.
The Samuelsons are optimistic about the future and are working hard to ensure that their product can reach more moms across the country.
Did Lady Alpha Get A Deal On Shark Tank?
Yes, Lady Alpha successfully secured a deal on Shark Tank. Jacqueline and Jeremy Samuelson pitched their innovative nursing cover, complete with a built-in cooling fan, to the sharks.
Barbara Corcoran was immediately impressed and wasted no time in offering $100,000 for 10% equity in the company, which the couple gladly accepted. The deal with Barbara not only gave them the financial support they were seeking but also opened doors for future growth.
With Barbara’s expertise and backing, Lady Alpha is now working to scale production and meet the increasing demand generated by their appearance on Shark Tank.
Lady Alpha’s Challenges and Achievements
Like many small businesses, Lady Alpha has faced its share of challenges. One of the main issues they’ve encountered is keeping up with demand. With limited inventory, the company has struggled to meet the needs of its eager customers.
However, this is a good problem to have, as it highlights the growing interest in their product.
Another challenge has been the lack of advertising. Despite not spending any money on ads, Lady Alpha has managed to generate significant sales through word-of-mouth and social media. Moving forward, with Barbara Corcoran’s backing, the company plans to invest more in marketing to expand its reach and continue building brand awareness.
On the achievement side, Lady Alpha’s success on Shark Tank has opened doors to new opportunities, including potential partnerships and collaborations that could further elevate the brand.
The company’s ability to secure a utility patent for its nursing cover is also a major milestone, ensuring that their innovative product is protected in the marketplace.
Lady Alpha Reviews
Lady Alpha has received overwhelmingly positive reviews from customers who appreciate the innovative design and functionality of the nursing cover. Many moms highlight the integrated cooling fan as a game-changer, providing much-needed airflow during hot weather and making breastfeeding in public more comfortable.
The adjustable neckline also allows for eye contact with the baby, enhancing the feeding experience while maintaining privacy.
Users praise the lightweight and sturdy 100% muslin cotton fabric, which adds to the overall comfort and usability of the cover. Customer testimonials frequently mention how the product has alleviated common breastfeeding challenges, and many have noted the excellent customer service provided by the Samuelsons.
As a result, Lady Alpha has built a loyal following, with many customers eagerly recommending it to fellow breastfeeding mothers.
Where To Buy Lady Alpha?
Lady Alpha nursing covers can be conveniently purchased online, making them easily accessible for breastfeeding mothers. The official website of Lady Alpha offers direct sales, providing detailed information about the product and customer reviews to help buyers make informed decisions.
Additionally, Lady Alpha is available on Amazon, allowing for quick shipping and the benefit of Amazon Prime for eligible customers. With its widespread availability, mothers can effortlessly find and order the innovative nursing cover designed to enhance their breastfeeding experience.
What’s Next For Lady Alpha?
As we look ahead in this Lady Alpha Shark Tank update, the future seems bright for Jacqueline and Jeremy’s company. With a strong product, growing demand, and the support of a shark like Barbara Corcoran, Lady Alpha is well-positioned for continued success.
The company plans to expand its product line and offer new variations of the nursing cover to cater to different needs and preferences. There are also plans to scale production to meet the increasing demand and avoid the inventory issues that have plagued them in the past.
Lady Alpha’s mission to empower moms by providing them with a practical, stylish, and comfortable solution for breastfeeding is resonating with customers. The company’s commitment to quality and innovation is likely to keep them at the forefront of the market.
FAQs On Lady Alpha Shark Tank Update
Who Is The Owner Of Lady Alpha?
Lady Alpha is owned by Jacqueline and Jeremy Samuelson, a husband-and-wife team from Mesa, Arizona. They founded the company after creating an innovative nursing cover with a built-in fan, inspired by Jacqueline’s personal breastfeeding challenges in hot weather.
Is Lady Alpha Still In Business?
Yes, Lady Alpha is still in business and continues to operate successfully following its appearance on Shark Tank. The company is working hard to fulfill the increased demand generated from the show and is currently accepting pre-orders for their innovative nursing covers.
What Happened To Lady Alpha After Shark Tank?
After appearing on Shark Tank, Lady Alpha has experienced significant growth in sales and visibility. The company is currently fulfilling a growing number of pre-sale orders, with products set to ship in May 2024, indicating strong demand since their debut on the show.
With Barbara Corcoran’s investment and support, they are well-positioned for continued success in the breastfeeding accessories market.
Did Lady Alpha Get A Deal On Shark Tank?
Yes, Lady Alpha secured a deal on Shark Tank when Barbara Corcoran offered Jacqueline and Jeremy Samuelson $100,000 for a 10% equity in their company. The couple accepted the offer, excited about the potential for growth with Barbara’s support.
Can A Baby Breathe Under A Nursing Cover?
Yes, a baby can breathe under a nursing cover, as these covers are designed to provide airflow and visibility. It’s important to choose a breathable fabric and ensure that the cover is not too tight around the baby’s face.
Additionally, maintaining an open neckline allows for proper ventilation and easy monitoring of the baby while breastfeeding.
Conclusion: Lady Alpha After Shark Tank
Based on our analysis of Lady Alpha Shark Tank Update, we can say that the story of Lady Alpha is a true testament to the power of perseverance and innovation.
What began as a personal solution to a common problem has turned into a growing business with the potential to revolutionize the nursing cover industry.
Jacqueline and Jeremy’s dedication to their product, coupled with the invaluable support from Shark Tank and Barbara Corcoran, sets them up for a bright future.
As Lady Alpha continues to grow, we can expect more exciting updates on their journey. If you’re a mom looking for a practical and comfortable nursing cover, or if you’re just a fan of entrepreneurial success stories, keep an eye on Lady Alpha.
We’ll be sure to bring you more Lady Alpha Shark Tank updates as the company continues to thrive.
To get more Company Updates on Shark Tank Season 15 Episode 17, you can check out the links below:
- Let Them Eat Candles On Shark Tank Update
- Chefee Robotics On Shark Tank Update
- Boona After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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