Alaskan entrepreneur Heather Kelly introduced her food company, Heather’s Choice, on Shark Tank Season 15.
Specializing in shelf-stable, bagged meals perfect for adventures on the go, Heather’s Choice offers a convenient solution for active lifestyles.
Did the Sharks see its potential and make a deal with heather’s Choice?
Or,
What happened to Heather’s Choice after Shark Tank?
Find out all the details in our thorough analysis on Heather’s Choice Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to Heather’s Choice after Shark Tank:
Quick Summary
Heather Kelly showcased her business, Heather’s Choice, on Shark Tank Season 15 but did not secure a deal. As for the latest Heather’s Choice Shark Tank update, the company remains operational and appears to be thriving. Their products can be found in many sporting goods stores and on Amazon.
Table of Contents
Heather’s Choice On Shark Tank
| Shark | Result |
| Kevin O’Leary | No Offer |
| Daymond John | No Offer |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Candace Nelson | No Offer |
Heather’s Choice Shark Tank Deal
- Business: Adventure Food
- Entrepreneur: Heather Kelly
- Asked For: $250,000 for 10% equity
- Shark Tank Deal: No deal
- Shark: None
Heather’s Choice Company Info
| Brand Name | Heather’s Choice |
| Official Website | heatherschoice.com |
| @heatherschoice | |
| @heatherschoicemealsforadventuring | |
| heatherschoice | |
| Where To Buy Heather’s Choice Packaroons | Buy Now On Amazon |
Heather’s Choice Overview
Heather’s Choice is a line of lightweight, shelf-stable meals perfect for travelers and outdoor adventurers who need convenient, nutritious options. The meals are designed to be packable and require only hot water for preparation.
With flavors inspired by Alaska and high standards for ingredient quality, these meals aim to deliver a hearty, wholesome experience wherever you are.
Heather Kelly, the founder, has carefully curated her menu to cater to dietary preferences with gluten-free options, and each meal includes nutrient-dense ingredients like grass-fed bison and wholesome oatmeal.
Some of her best-selling products include Grass-Fed Bison Chili and Morning Glory Oatmeal.
In addition to these meals, she offers a unique macaroon product, known as Packaroons, which come in a variety of flavors and make for a quick energy boost.
Shark Tank Heather’s Choice Pitch Recap
In a bid to secure an investment, Heather Kelly, the founder of Heather’s Choice, stepped onto the Shark Tank stage with her line of nutritious, packable meals designed specifically for adventurers.
Heather’s Choice aims to provide a solution for outdoor enthusiasts who want convenient, healthy food options that are also shelf-stable. Her product line includes meals like Grass-Fed Bison Chili and Morning Glory Oatmeal, both of which are gluten-free and made from premium ingredients.
Additionally, she offers unique macaroons, called “Packaroons,” which come in eight different flavors. All together, Heather’s Choice includes six breakfast options, eight dinners, and the popular Packaroon treats.
Heather presented her products to the Sharks and explained the simplicity of the meals: just add hot water directly into the bag, mix, and the meal is ready to eat. As the Sharks sampled the products, they were visibly impressed with the flavors, sparking their interest in the brand.
Heather’s Choice Cost Breakdown
The discussion quickly moved to pricing and margins. Heather revealed that Packaroons retail for $2.50 each, breakfasts for $8.95, and dinners range from $12.50 to $15.95.
This prompted guest Shark Candace Nelson to ask Heather if she had a culinary background.
Heather explained that her journey began as an athlete in college, where she was recruited to row for Western Washington University, eventually leading her team to three national championships.
This rigorous athletic lifestyle fueled her passion for health and nutrition, and later, a 30-day rowing and hiking trip through the Grand Canyon inspired her to create the Heather’s Choice brand.
During that trip, she found herself dehydrating meals to bring along, realizing there could be a market for similar products.
Sharks’ Queries For Shark Tank Heather’s Choice Pitch
Kevin O’Leary, known as “Mr. Wonderful,” pointed out the niche appeal of her products and asked how Heather connected with her customers and what her profit margins were.
Heather shared that her products are available on Shopify, Amazon, and at outdoor retailer REI, and that she maintains a substantial 75% profit margin on all products.
She disclosed, however, that despite achieving $1 million in sales in 2022, the business was not yet profitable.
Kevin dug deeper, questioning why she hadn’t reached profitability despite her strong margins. Heather attributed the issue to the cost of manufacturing in Alaska, where her company is based.
Mr. Wonderful suggested using a co-packer to lower production costs and achieve scalability, but Heather explained that previous attempts to work with co-packers resulted in lower food quality.
This compelled her to explore a new approach—shifting manufacturing operations to the lower 48 states, a move she hoped would elevate her margins to 80%.
Heather also expressed a desire for support in scaling her Packaroon line, as she believed there was potential to reduce costs and increase accessibility for customers.
However, when she revealed her company’s debt situation—a $1 million liability—some of the Sharks grew cautious.
Kevin, concerned about the high debt and her resistance to using a co-packer, ultimately decided not to invest, stating he was “not the right investor.”
Candace Nelson admired the product but echoed Kevin’s concerns, particularly about the debt load and unresolved production issues, leading her to withdraw from negotiations.
Mark Cuban acknowledged Heather’s dedication and the brand’s potential but advised her to reconsider her stance on using a co-packer if she wanted to achieve larger scale.
Without flexibility on that front, he too chose to pass on the investment opportunity.
Daymond John related to Heather’s entrepreneurial challenges, sharing that he faced similar hurdles while building FUBU. However, he also felt it wasn’t the right investment for him and opted out.
Lori Greiner rounded out the feedback, encouraging Heather to shift her focus from Packaroons to meals, which she felt held broader appeal. However, despite her supportive advice, Lori also declined to make an offer.
Heather’s Choice Shark Tank Deal
Ultimately, Heather left the Tank without securing a deal. In a follow-up interview, she expressed her determination to keep innovating while maintaining the quality standards that define Heather’s Choice, despite the challenges ahead.
What happened next for Heather after the Shark Tank Show? Keep reading our Heather’s Choice update to find out the details!
Heather’s Choice Shark Tank Update
So, what happened to heather’s Choice after Shark Tank?
In terms of the latest Heather’s Choice Shark Tank Update: While Heather’s Choice didn’t secure funding from the Sharks, the exposure from Shark Tank provided a boost in brand awareness and interest.
In her post-tank interview, Heather expressed her determination to keep the business going and pursue creative solutions to overcome manufacturing challenges. Since the Shark Tank episode aired, Heather’s Choice has continued to grow its customer base, with products remaining available on Amazon, REI, and the company’s website.
The brand has also received glowing reviews from outdoor enthusiasts who appreciate the convenience and taste of Heather’s Choice meals.
The endorsement from the Sharks on national television certainly helped solidify its reputation, bringing additional attention from potential new customers in the outdoor community.
Heather’s Choice Shark Tank Net Worth
As of Heather Kelly’s Shark Tank appearance, her company, Heather’s Choice, reported around $1 million in annual revenue for 2022. Despite this impressive figure, Heather disclosed that her business was not yet profitable, largely due to high production costs in Alaska.
She hoped to increase margins by relocating some manufacturing to the continental U.S., aiming to improve profitability by raising her margins to around 80%.
Heather’s Choice faced financial hurdles, including approximately $1 million in debt, which affected its valuation in the eyes of the Sharks. Although no specific valuation was offered during the pitch, her business’s revenue, growth potential, and challenges likely positioned it at a modest net worth relative to other Shark Tank ventures.
While Heather did not secure an investment, the exposure from Shark Tank provided a valuable boost for brand visibility and potential sales growth.
Did Heather’s Choice Get A Deal On Shark Tank?
Despite a strong pitch and positive reactions from the Sharks to the taste and concept of Heather’s Choice, Heather Kelly ultimately left the Tank without securing a deal.
The Sharks were concerned about the $1 million in debt and Heather’s resistance to using a co-packer, which they saw as a barrier to scaling production and profitability.
Although they admired her passion and commitment to quality, the challenges in production costs and profitability led each Shark to pass on the investment.
Heather’s Choice may not have received funding, but the exposure from the show provided Heather with a valuable opportunity to reach millions of viewers.
With her products still available at major retailers like REI and online on Amazon, Heather’s Choice is positioned to grow and benefit from the national attention garnered on Shark Tank.
Heather’s Choice Reviews
Heather’s Choice has been well-received among its target audience, with many customers praising the meals for their flavor, convenience, and high-quality ingredients.
The Packaroons, in particular, have been a hit due to their rich flavors and quick-energy benefits, making them a favorite snack for on-the-go adventurers.
Popular meal options like Grass-Fed Bison Chili and Morning Glory Oatmeal have garnered positive feedback for their taste and nutritional value.
The brand’s focus on wholesome ingredients appeals to health-conscious consumers looking for nutrient-dense meal options that don’t compromise on taste or convenience.
Where To Buy Heather’s Choice Products?
Heather’s Choice products are available on multiple platforms, making them accessible to outdoor enthusiasts across the U.S. Shoppers can find the full range of products on the Heather’s Choice website, as well as on Amazon and REI.
The brand’s partnerships with these major retailers have helped expand its reach, bringing the meals to a broader audience of hikers, campers, and travelers.
For those interested in trying the meals, buying directly from the Heather’s Choice website or REI can also provide added perks such as bundled meal deals and exclusive flavors.
FAQs On Heather’s Choice Shark Tank Update Today
Who Owns Heather’s Choice?
Heather’s Choice is owned by Heather Kelly, the founder and creator of the brand. Based in Alaska, Heather launched the company to provide nutritious, packable meals for adventurers, inspired by her passion for health and outdoor exploration.
Did Heather’s Choice Get A Deal On Shark Tank?
No, Heather’s Choice did not secure a deal on Shark Tank. While the Sharks praised the quality of the meals, they had concerns over the company’s $1 million debt and production costs, which ultimately led them to pass on investing.
Is Heather’s Choice Still In Business?
Yes, Heather’s Choice is still in business. Despite leaving Shark Tank without a deal, the company continues to operate and sell its products through platforms like Amazon and REI. The added exposure from the show has helped Heather’s Choice reach a broader audience and sustain its growth.
What Happened To Heather’s Choice After Shark Tank?
After Shark Tank, Heather’s Choice continued to thrive, benefiting from the show’s publicity. Although Heather didn’t secure a deal, her meals and Packaroons gained national exposure, driving sales through platforms like Amazon and REI. Heather remains dedicated to growing the brand while upholding her commitment to quality ingredients and production.
Final Thoughts on Heather’s Choice After Shark Tank
Heather’s Choice has carved out a niche in the outdoor nutrition industry by prioritizing high-quality, shelf-stable meals that are easy to prepare and packed with wholesome ingredients.
In terms of Heather’s Choice Shark Tank Update: Heather left Shark Tank without a deal, however, her determination to maintain the integrity of her products and find creative ways to grow her business has resonated with fans and customers alike.
As Heather continues to overcome production challenges and grow her brand, Heather’s Choice is likely to remain a favorite among outdoor adventurers.
The brand’s commitment to quality, nutrition, and convenience makes it an ideal choice for those looking for healthy, adventure-ready meal options.
FYI, when we get any inside news on Heather’s Choice update, we will definitely share that with you. For more, stop by the Heather’s Choice website.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 10 by clicking on the links below:
- Vibe Ride After Shark Tank Update
- Fishwife After Shark Tank Update
- Dingle Dangle After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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