In Shark Tank Season 15, entrepreneur Becca Millstein pitched her company, Fishwife.
This company specializes in high-quality canned fish products made from ethically sourced, premium fish.
Did vibrant packaging and her energetic pitch help her succeed in catching the Sharks’ interest?
Or,
What happened to Fishwife after Shark Tank?
Get to know the details in our thorough analysis on Fishwife Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of what happened to Fish wife after Shark Tank:
Quick Summary
Becca Millstein appeared on Season 15 of Shark Tank and successfully secured a deal with two sharks! Guest shark Candace Nelson and Lori Greiner teamed up to offer Becca $350,000 for a 6% equity stake, plus 2% in advisory shares. In terms of Fishwife Shark tank update, the company is still in business and appears to be flourishing.
Table of Contents
Fishwife On Shark Tank
| Shark | Result |
| Candace Nelson and Lori Greiner | Accepted deal of $350,000 for 6% equity, plus 2% advisory shares |
| Daymond John | $350,000 and $0.15 per can in perpetuity (Not Accepted) |
| Kevin O’Leary | $350,000 as a loan at 11% interest for 3 years. Plus 5% equity (Not Accepted) |
| Mark Cuban | No Offer |
Fishwife Shark Tank Deal
- Business: Canned Fish
- Entrepreneur: Becca Millstein
- Asked For: $350,000 for 4% equity
- Shark Tank Deal: $350,000 for 6% equity, plus 2% advisory shares
- Sharks: Candace Nelson and Lori Greiner
Fishwife Company Info
| Brand Name | Fishwife |
| Official Website | eatfishwife.com |
| @fishwife | |
| @eatfishwife | |
| fishwife | |
| Where To Buy Fishwife Tinned Fish | Buy Now On Amazon |
Fishwife Overview
Fishwife is a company that is transforming the way people think about canned fish.
Founded by Becca Millstein, the brand takes a unique approach to an often-overlooked market. Fishwife produces a range of premium, ready-to-eat canned seafood products, including smoked salmon, mackerel, tuna, rainbow trout, and anchovies.
What sets Fishwife apart is not just the quality of its fish, but its packaging and marketing approach, which positions the brand as a modern, sophisticated alternative to traditional canned fish, such as the ubiquitous canned tuna.
The name “Fishwife” itself might seem unusual at first. Becca explained the origins during her pitch on Shark Tank: in the 16th century, the term “fishwife” referred to the wives of fishermen who were known for loudly selling fish at the market.
Becca found herself relating to this idea, as she, too, is boldly shaking up the canned seafood market with her unapologetic approach.
Sourcing And Sustainability
Fishwife partners with the best fisheries, farms, and canneries worldwide to ensure the highest standards of quality and sustainability. The products are ethically sourced and packaged without preservatives, offering customers a premium product that’s ready to eat right out of the can—perfect for salads, rice bowls, and pasta dishes.
Fishwife isn’t just a canned fish company; it’s a statement about quality and innovation in a category that has long been stagnant.
Fishwife’s Appeal
Fishwife’s products are not just about convenience but also about taste. Becca Millstein believes that canned fish doesn’t have to be bland or boring. With its premium offerings, Fishwife elevates the concept of canned seafood, making it something you can be proud to put on your plate.
Fishwife Shark Tank Pitch
Becca Millstein, founder of Fishwife, took her innovative canned fish brand to Shark Tank, appearing in Season 15 Episode 10. With her vibrant energy and passion for the seafood industry, Becca made an impression from the start.
She began by explaining the unique name “Fishwife,” which may have sounded unusual to the Sharks initially.
Becca shared that, historically, the term “Fishwife” was used in the 16th century to refer to the wives of fishermen. These women sold fish in marketplaces and were known for their loud voices, as they had to quickly sell their fresh, perishable goods.
She embraced the term, seeing herself as a modern “fishwife,” boldly transforming the seafood industry in a creative, unapologetic way.
Fishwife’s mission is to elevate canned fish by sourcing premium, ethically-sourced seafood from renowned fisheries, farms, and canneries worldwide. Becca highlighted that her products stand out as they’re ready to eat straight from the tin.
Unlike the canned tuna most consumers are familiar with, Fishwife’s offerings are designed to complement a range of dishes, such as rice bowls, pasta, and salads, adding a gourmet twist to the typical canned fish experience.
To give the Sharks a taste of her brand’s quality, Becca offered product samples, which were met with approval across the board.
Lori Greiner, known for her focus on health-oriented products, asked if Fishwife offered any products without oil.
Becca clarified that all their fish currently contains oil, which was something they hadn’t yet diversified in. Moving into pricing, Becca shared that each can of Fishwife sells for $7.99, with a manufacturing cost of $2.09, which impressed the Sharks considering the premium quality of her product.
Guest Shark Candace Nelson noted that canned fish is trending on social media platforms like TikTok and has long been popular in Spain, where gourmet canned fish holds a prominent place in the culinary scene.
Becca explained that her inspiration for Fishwife stemmed from her experience studying in Spain, where she developed an appreciation for high-quality canned seafood.
Fishwife On Shark Tank Financial Performance
The Sharks were interested in Fishwife’s financial performance, and Becca didn’t disappoint.
She shared that in the first year of business, 2021, Fishwife achieved $750,000 in sales. This impressive start was followed by a major leap in 2022, with $2.6 million in revenue. By the time of filming, she was on track to reach $5.8 million in sales for the current year.
Fishwife’s business model is balanced, with half of its revenue coming from direct-to-consumer sales and the other half from retail. Her products are currently stocked in 1,300 regional stores, and she revealed a significant upcoming partnership with Whole Foods at the national level.
Sharks’ Offers For Fishwife Shark Tank Pitch
With these strong numbers and growth potential, the Sharks were ready to make offers. Kevin O’Leary stepped up first, proposing $350,000 as a loan with an 11% interest rate for a 3-year term. Additionally, he requested a 5% equity stake in the company.
Daymond John followed with a different offer, proposing $350,000 in exchange for a $0.15 royalty per can sold in perpetuity, opting not to take any equity.
Mark Cuban, however, chose to sit this one out. He congratulated Becca on her accomplishments, saying the venture wasn’t a fit for him personally, and withdrew from the bidding.
As the negotiation unfolded, Lori Greiner and Candace Nelson joined forces to present a joint offer. They proposed $350,000 for a 10% equity stake, with Lori mentioning her interest in a potential collaboration between Fishwife and Boarderie, another one of her Shark Tank companies, which specializes in curated boards.
Fishwife Shark Tank Deal
Becca carefully considered her options, recognizing the benefits of teaming up with Lori and Candace. She countered their offer by proposing $350,000 for 6% equity, along with 2% advisory shares.
After brief consideration, Lori and Candace agreed, sealing the deal of $350,000 for 6% equity, plus 2% advisory shares.
Becca left the Tank with a partnership to celebrate, having secured financial backing and mentorship from two prominent Sharks.
This Shark Tank appearance not only brought Fishwife greater visibility but also set the company up for potential strategic alliances, such as the one Lori suggested with Boarderie.
With the new resources and exposure, Fishwife is primed to expand its reach in the canned seafood market, appealing to a growing consumer base interested in sustainable, premium fish options.
So, what happened to Fishwife after Shark Tank? Keep reading our in-depth analysis on Fishwife Shark Tank Update to find it out.
Fishwife Shark Tank Update
So, what actually happened to Fishwife after Shark Tank?
Well, based on our in-depth analysis on Fishwife Shark Tank Update: as expected, Fishwife received a significant boost in sales following its Shark Tank appearance.
Typically, businesses featured on the show experience a surge in interest and demand. While exact sales numbers after the episode aired haven’t been disclosed, we can infer that Becca’s appearance helped drive both online and in-store sales.
One of the most significant updates post-Shark Tank is Fishwife’s growing retail presence. The company’s products are now available in Whole Foods stores nationwide, along with other major retailers like Amazon. Fishwife has expanded its reach and continues to grow its consumer base, both through direct sales and retail partnerships.
Fishwife has also built a strong online following. With over 133,000 followers on Instagram, the brand has become a favorite among foodies and health-conscious consumers alike.
The company has cultivated a loyal customer base, and their social media presence is filled with updates, recipes, and new product releases. Fishwife even offers a brand ambassador program for fans who want to engage with the brand on a deeper level.
The company continues to expand its product offerings, which now include Smoked Salmon, Smoked Rainbow Trout, Smoked Albacore Tuna, Smoked Mackerel, and Anchovies. These products are available through various retail partners and directly from Fishwife’s website.
Fishwife Shark Tank Net Worth
As of Fishwife’s Shark Tank appearance, the brand has demonstrated impressive growth and sales traction. With annual revenue projections reaching $5.8 million in the year of filming, Fishwife’s steady climb from $750,000 in its first year to multimillion-dollar sales indicates a strong financial standing.
Given the $350,000 investment from Lori Greiner and Candace Nelson in exchange for 6% equity, the deal valued Fishwife at approximately $5.83 million. This valuation reflects the Sharks’ belief in Fishwife’s potential within the premium canned fish market.
Post-Shark Tank, Fishwife is likely to see a notable increase in net worth as it benefits from the “Shark Tank effect,” which often leads to a surge in sales after airing.
Additionally, Becca Millstein’s partnership with Lori and Candace provides opportunities for strategic expansion, including the possibility of collaborating with other successful Shark Tank brands.
With these resources, Fishwife is well-positioned to grow its brand visibility, product offerings, and distribution channels, which could further increase its net worth in the coming years.
Did Fishwife Get A Deal On Shark Tank?
Yes, Fishwife successfully secured a deal on Shark Tank.
Founder Becca Millstein’s unique approach to canned seafood and impressive sales figures intrigued the Sharks, leading to an offer from Lori Greiner and guest Shark Candace Nelson.
The pair initially offered $350,000 for a 10% equity stake, with Lori expressing interest in potentially pairing Fishwife with her other Shark Tank-backed company, Boarderie.
Becca, valuing the strategic benefits of partnering with Lori and Candace, countered with a proposal of $350,000 for 6% equity plus 2% advisory shares.
After a brief negotiation, both Sharks accepted the counter, finalizing a deal that would provide Fishwife not only with financial support but also valuable mentorship and potential collaborations in the gourmet food space.
Fishwife Tinned Fish Review
Fishwife has garnered praise for its unique take on canned fish, offering products that feel more like a gourmet experience than typical tinned seafood. Customers appreciate the high-quality, sustainably-sourced ingredients, which include Smoked Salmon, Smoked Rainbow Trout, Smoked Albacore Tuna, Smoked Mackerel, and Anchovies.
These products are known for their fresh taste, premium texture, and versatility, allowing consumers to easily elevate meals like salads, rice bowls, and pastas.
The brand’s eye-catching packaging and commitment to quality also set it apart in the canned fish industry. While some find the $7.99 per can price tag a bit steep, many feel it’s justified by the quality, sourcing, and unique flavor profiles Fishwife offers.
Fans appreciate the company’s dedication to sustainability and ethical sourcing, making Fishwife a favorite among those looking to add both flavor and quality to their pantry staples.
Where To Buy Fishwife Tinned Fish?
Fishwife’s premium tinned fish products are available in several popular retail locations across the United States, including Whole Foods, which recently partnered with the brand for a national rollout.
These stores carry Fishwife’s variety of seafood options, like Smoked Salmon, Smoked Rainbow Trout, and Smoked Albacore Tuna, making it easy for customers to find a unique, high-quality alternative to traditional canned fish.
For online shoppers, Fishwife is conveniently available on Amazon, offering a seamless way to purchase and have the products delivered right to your door. Additionally, Fishwife’s official website features the full range of their offerings, plus an ambassador program for dedicated fans who want to spread the word about this bold, flavorful brand.
Lessons Learned from Fishwife Shark Tank Journey
Fishwife’s journey on Shark Tank offers several valuable lessons for entrepreneurs:
- Know your market: Becca understood the growing trend of premium, ethically sourced products and was able to leverage it to her advantage.
- Boldness matters: Becca wasn’t afraid to be unapologetic in her pitch and branding, which helped her stand out.
- Focus on sustainability: With consumers increasingly concerned about sustainability, Fishwife’s commitment to ethical sourcing gave them a competitive edge.
- Sales growth is key: The impressive sales growth shown by Fishwife made the company an attractive investment for the sharks.
Future of Fishwife: What’s Next For Fishwife?
Looking ahead, Fishwife seems poised for continued growth. The company’s strong retail partnerships, expanding product range, and dedicated customer base provide a solid foundation for success.
We may also see new collaborations or partnerships, including the potential collaboration with Boarderie, which Lori Greiner mentioned during the pitch.
Fishwife’s growth trajectory suggests that it will continue to be a major player in the premium canned seafood market, and with the backing of Lori and Candace, the brand’s future looks incredibly promising.
FAQs On Fish Wife Shark Tank Update
Who Is The Owner Of Fishwife?
The owner of Fishwife is Becca Millstein, who founded the company to reinvent the canned fish market with ethically sourced, high-quality products. Inspired by her experiences in Spain, Becca aims to make premium tinned fish more accessible and exciting.
Did Fishwife Get A Deal On Shark Tank?
Yes, Fishwife secured a deal on Shark Tank. Founder Becca Millstein accepted an offer of $350,000 for 6% equity plus 2% advisory shares from sharks Lori Greiner and Candace Nelson, who teamed up to support the brand. This partnership is expected to boost Fishwife’s growth in retail and expand its audience.
Is Fishwife Still In Business?
Yes, Fishwife is still in business and thriving. Since its appearance on Shark Tank, the company has continued to expand, securing national retail partnerships, including Whole Foods, and maintaining a strong online presence on platforms like Amazon. Fishwife remains popular, with a growing fanbase and active social media following.
Who Invested In Fishwife?
Fishwife received an investment from sharks Lori Greiner and Candace Nelson during their pitch on Shark Tank. The deal consisted of $350,000 for 10% equity, with Becca Millstein, the founder, negotiating a counteroffer of 6% equity plus 2% advisory shares, which the sharks accepted.
What Happened To Fishwife After Shark Tank?
After appearing on Shark Tank, Fishwife saw a significant boost in sales, with the company on track to reach $5.8 million in revenue for the year. The brand successfully partnered with Lori Greiner and Candace Nelson, securing $350,000 for 6% equity, and continued to expand its presence in retail, including a partnership with Whole Foods.
Where To Buy Fishwife Tinned Fish?
You can buy Fishwife tinned fish products at Whole Foods stores nationwide and on Amazon. Additionally, Fishwife’s official website offers a variety of seafood options for direct purchase.
Conclusion: Fishwife After Shark Tank
According to our analysis on Fishwife Shark Tank Update: Fishwife’s appearance on Shark Tank marked a pivotal moment for the brand.
Since securing a deal with Lori Greiner and Candace Nelson, the company has experienced impressive growth in both retail and direct-to-consumer sales.
With an expanding product range, strong social media presence, and continued partnerships, Fishwife is well on its way to becoming a household name in the premium canned seafood market.
Keep an eye on Fishwife’s website for even more exciting updates in the future!
FYI, we may come up with the another Fish wife Shark Tank Update once we get any inside news.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 10 by clicking on the links below:
- Dingle Dangle After Shark Tank Update
- VibeRide After Shark Tank Update
- Heather’s Choice After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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