Twin sisters Taylor Capuano and Casey Sarai appeared on Season 15 of Shark Tank.
They pitched their women’s accessory brand, CAKES Body. Their product, designed as a comfortable and coverage-focused alternative to traditional bras, aims to offer women a new level of support.
Did they succeed in securing a deal on Shark Tank?
Or,
What happened to CAKES Body after Shark Tank?
Find out all the details in our thorough analysis on CAKES Body Shark Tank update and pitch recap!
If you’re short on time, here’s a quick overview of what happened to CAKES Body after Shark Tank:
Quick Summary
Taylor Capuano and Casey Sarai pitched their business on Season 15 of Shark Tank and successfully secured a deal with Emma Grede, who invested $300,000 in exchange for a 10% stake in their company. For the latest CAKES Body Shark Tank update, the company is still in business and achieved nearly $10 million in revenue in 2023. Additionally, they have contributed over $300,000 to support women’s health initiatives.
Table of Contents
CAKES Body On Shark Tank
| Shark | Result |
| Emma Grede | Accepted deal of $300,000 for 10% equity |
| Kevin O’Leary | $300,000 for 5% equity, plus $1 per unit royalty until $1 million recouped (Not Accepted) |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Robert Herjavec | No Offer |
CAKES Body Shark Tank Deal
- Business: Bra Alternative
- Entrepreneurs: Taylor Capuano and Casey Sarai
- Asked For: $300,000 for 5% equity
- Shark Tank Deal: $300,000 for 10% equity
- Shark: Emma Grede
CAKES Body Company Info
| Brand Name | CAKES Body |
| Official Website | cakesbody.com |
| @cakesbody | |
| @CAKESbodybrand | |
| cakes-body | |
| Where To Buy CAKES Body Bra | Buy Now |
CAKES Body Overview
Cakes Body was founded by Taylor Capuano and Casey Sarai to provide a practical and comfortable alternative to traditional bras.
Many women find conventional bras either uncomfortable or impractical for certain outfits. The duo sought to solve these issues with their product: a reusable, silicone-based pad that provides coverage without the need for adhesives.
This innovation ensures that the product is comfortable, washable, and irritation-free, making it ideal for everyday wear.
CAKES Body Shark Tank Pitch Recap
In Season 15 of Shark Tank, Taylor Capuano and her twin sister Casey Sarai introduced their company, CAKES Body, a solution that offers a new kind of bra alternative.
The sisters presented CAKES as a way to address common coverage issues many women face when they don’t want to wear traditional bras.
While sports bras and swimsuits often use foam padding for coverage, these materials don’t last through many washes. On the other hand, some outfits simply aren’t compatible with a traditional bra.
CAKES Body provides an option that’s not only comfortable and discreet but also washable and reusable, setting it apart from other adhesive-based products on the market.
The product, made of silicone, adheres naturally to the skin without any adhesives, avoiding irritation—a frequent issue with similar products.
During their pitch, Taylor and Casey even demonstrated the product’s adhesive quality by humorously placing one on Mr. Wonderful’s bald head, showcasing both the product’s sticking power and their confidence in its uniqueness.
CAKES Body Bra Key Features and Differentiators
When Guest Shark Emma Grede asked what set CAKES Body apart from similar products, Casey explained that they’d encountered significant limitations with existing options.
Many competing products are smaller and excessively thick, making them unsuitable for seamless wear under different outfits. CAKES Body solves this issue with a thicker design at the center that gradually tapers outward, resulting in a smooth, seam-free appearance under clothing.
This distinct design not only offers superior coverage but also makes CAKES Body ideal for a variety of outfits that may not support traditional bras.
CAKES Body Business Success and Financial Highlights
When Mark Cuban inquired about the business’s performance, Casey shared impressive financials.
The sisters launched CAKES Body with a modest $10,000 investment, funding the venture entirely on their own. Despite their limited initial capital, their first year’s revenue reached $1 million.
By the time of their Shark Tank appearance, they had already generated $1.5 million in revenue for the year, with projections to close the year at $5 million.
This growth was achieved with virtually no advertising spend—90% of their sales in the previous year stemmed from an organic TikTok video that went viral, helping them connect with a large, engaged audience at zero acquisition cost.
CAKES Body’s manufacturing costs come to about $8 per unit, while retail pricing is set at $30, yielding a profit margin of around 75%. Casey and Taylor anticipated ending the year with a $500,000 profit, further underscoring the financial strength of their business.
Sharks’ Queries For CAKES Body Shark Tank Pitch
Each Shark shared unique thoughts on the CAKES Body pitch, with a mix of praise, curiosity, and industry-related reservations:
- Mark Cuban commended the duo’s entrepreneurial spirit and financial achievements but felt that CAKES Body didn’t align with his expertise or interests, leading him to opt out.
- Robert Herjavec acknowledged the importance of CAKES Body’s solution for women but ultimately decided the product wasn’t a good fit for him either.
- Emma Grede praised the sisters for their impressive organic marketing strategy, noting that while their success on TikTok was commendable, there was substantial room to broaden their reach. She recommended they consider expanding to traditional retail and wholesale channels to unlock CAKES Body’s full potential.
Emma’s positive comments led her to offer Taylor and Casey $300,000 for a 12.5% equity stake in CAKES Body, positioning herself as both a financial and strategic partner who could help the business reach new markets and customers.
Kevin O’Leary Enters the Negotiation
Not long after Emma made her offer, Kevin O’Leary—true to his style—jumped in with a counteroffer. His proposal was $300,000 for a 5% equity stake, along with a $1 per unit royalty until he recouped $1 million.
Although his equity demand was significantly lower than Emma’s, the royalty clause added a twist, potentially extending his return on investment.
CAKES Body Shark Tank Deal
Taylor and Casey considered both offers and decided to counter Emma, requesting a reduced equity stake of 8%. However, Emma stood firm, declining the counter.
After further deliberation, Emma adjusted her initial offer to a final 10% equity in exchange for $300,000, emphasizing her expertise in the retail market and willingness to guide the sisters through their company’s next growth phase.
After evaluating the Sharks’ offers, Taylor and Casey accepted Emma’s revised deal, closing at $300,000 for 10% equity. The pair expressed excitement and gratitude for Emma’s belief in their vision, marking the beginning of a promising partnership aimed at turning CAKES Body into a recognized, lasting brand.
The sisters walked out of the tank with both the financial backing they needed and a valuable connection with a retail expert who could help them broaden their audience and expand their reach beyond social media.
What happened to CAKES Body following Shark Tank? Keep reading our CAKES Body update to find out!
Cakes Body Shark Tank Update
So, what happened to CAKES Body after Shark Tank?
For our CAKES Body Shark Tank update, we had the chance to catch up with co-founder Taylor Capuano, who shared some exciting news about the company’s journey since appearing on the show.
Taylor confirmed that the deal with Emma Grede closed successfully, and working alongside her has been a transformative experience. “Working with Emma Grede has been surreal; she is the most iconic business leader of our time, yet is one of the most compassionate and down-to-earth people we have ever met,” Taylor said.
The collaboration has helped propel CAKES Body’s growth, allowing Taylor and her sister to turn their vision into a flourishing business.
Prior to Shark Tank, CAKES Body was set to close 2023 with around $5 million in sales. However, the combination of the show’s visibility, Emma’s guidance, and several viral social media posts led to remarkable results, with CAKES Body now on track to finish the year with nearly $10 million in sales.
In addition to this financial success, the company has donated over $300,000 to women’s health causes, a cause close to the founders’ hearts. Looking ahead, Taylor revealed that CAKES Body is planning to launch new product solutions as early as March 2024. To shop or learn more about their journey, visit the CAKES Body website.
Cakes Body Shark Tank Net Worth
During their pitch on Shark Tank, CAKES Body’s founders Taylor Capuano and Casey Sarai presented a valuation of $3 million for their company, based on the $300,000 investment for a 10% equity share agreed upon with Emma Grede.
This valuation reflected the company’s early successes, strong revenue, and high profit margins, as well as the founders’ impressive $1.5 million revenue year-to-date at the time of the pitch, with projections to reach $5 million by the end of 2023.
However, after partnering with Emma, CAKES Body has exceeded these initial sales forecasts.
With Emma’s expertise and the exposure from Shark Tank, the company has doubled its growth trajectory, with sales expected to reach nearly $10 million in 2023.
This partnership has not only enhanced CAKES Body’s brand visibility but has also led to increased production capabilities and expanded market reach, positioning the company for further success in the coming years.
Did CAKES Body Get A Deal On Shark Tank?
Yes, Cakes Body successfully secured a deal on Shark Tank!
The brand’s impressive sales numbers ($1 million in the first year and projected $5 million in the current year) and 75% profit margin caught the attention of multiple sharks.
Emma Grede, guest shark and successful entrepreneur, was particularly drawn to Cakes Body’s potential and made an offer: $300,000 for 12.5% equity. Kevin O’Leary followed with a competing offer, presenting $300,000 for 5% equity, plus a $1 per unit royalty until he reached $1 million.
Ultimately, Taylor and Casey accepted Emma’s offer after a counter-proposal for a slightly lower equity share. So, the final deal was $300,000 for a 10% equity share in the company.
The sisters’ decision to partner with Emma reflected their ambition to expand beyond TikTok marketing and explore wholesale opportunities.
Cakes Body Bra Reviews
Since their Shark Tank debut, Cakes Body has garnered a loyal following, with customers praising both the product’s comfort and the company’s innovative approach. Reviews highlight the versatility of the silicone pads, especially how well they stay in place without adhesives, even through washes.
This positive reception has encouraged more women to explore Cakes Body as an alternative to traditional bras, especially for outfits where regular bras aren’t ideal.
Customer feedback has been crucial in shaping Cakes Body’s ongoing product innovations. Taylor and Casey continually use these insights to improve their designs and address additional needs, making Cakes Body a standout choice in the crowded women’s accessory market.
Where To Buy Cakes Body Bra?
If you’re looking to purchase CAKES Body Bra, the easiest place to shop is directly through their official website. The site offers the full range of CAKES Body products, allowing you to choose from their unique, reusable silicone bra alternatives. Shopping online also lets you stay updated on any new releases or special offers the company may run.
Additionally, since their Shark Tank appearance, CAKES Body is expanding into more retail channels, which could soon make their products available in traditional retail stores. For now, though, heading to the CAKES Body website remains the most reliable option to explore their products and make a purchase.
What’s Next For Cakes Body?
Looking ahead, Cakes Body is preparing to roll out new product lines and expand their brand into different markets. Taylor hinted that new products are already in development and set for launch as early as March 2024.
With these additions, Cakes Body aims to create solutions that address even more of the challenges women face with conventional bras and accessories.
Taylor and Casey are dedicated not only to business growth but also to social impact. As part of their mission, Cakes Body has committed to donating over $300,000 to various women’s health causes, further strengthening their brand’s positive image.
FAQs On CAKES Body Shark Tank Update Today
Who Owns Cakes Body?
CAKES Body is owned by twin sisters Taylor Capuano and Casey Sarai, who founded the company to provide a comfortable, reusable bra alternative. After their successful Shark Tank pitch, they secured a partnership with guest shark Emma Grede, who joined them as an investor and mentor.
Did CAKES Body Get A Deal On Shark Tank?
Yes, CAKES Body secured a deal on Shark Tank with guest shark Emma Grede. She offered $300,000 for 10% equity, and the founders, Taylor and Casey, accepted her final offer. The partnership with Emma has since been a major boost for the brand.
Is CAKES Body Still In Business?
Yes, CAKES Body is still in business and thriving. Since their Shark Tank appearance, they’ve experienced significant growth, nearly doubling their projected sales with a forecast of $10 million by the end of 2023. Their continued success includes collaborations with Emma Grede and new product innovations planned for 2024.
Who Invested In Cakes Body Shark Tank?
Guest shark Emma Grede invested in CAKES Body during their Shark Tank appearance. She offered $300,000 for a 10% equity stake, which Taylor Capuano and Casey Sarai accepted after negotiations. Emma’s expertise in branding and retail made her an ideal partner for CAKES Body’s growth goals.
What Happened To CAKES Body After Shark Tank?
After Shark Tank, CAKES Body successfully finalized a deal with Emma Grede, who has been instrumental in helping the brand grow. With her support and increased visibility from the show, CAKES Body saw sales projections double to nearly $10 million by the end of 2023. They’ve also donated over $300,000 to women’s health causes and have new products in development for 2024.
Conclusion: CAKES Body After Shark Tank
Cakes Body’s journey from a small startup to a national brand showcases the power of innovation and strategic partnerships.
With Emma Grede’s backing and a loyal customer base, Cakes Body is set for continued growth and impact in the fashion and wellness space.
This Cakes Body Shark Tank update highlights their rapid expansion, customer-centric approach, and promising future in the women’s accessories market.
If you’re looking to try a comfortable, stylish, and versatile bra alternative, check out Cakes Body’s products on their website.
And stay tuned for more CAKES Body updates as this inspiring brand continues to make waves.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 9 by clicking on the links below:
- The Pocket Panty After Shark Tank Update
- FlyWithWine After Shark Tank Update
- Rebel Cheese After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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