During Shark Tank Season 15, entrepreneurs and business partners Jasmine Hudson, Madia Willis, and J’Aaron Merchant pitched their line of holiday products, Black Paper Party.
Specializing in gift wraps and holiday items that celebrate Black representation, Black Paper Party aims to bring more diversity to seasonal decor.
Did any of the Sharks see potential and invest in their mission?
Or,
What happened to Black Paper Party after Shark Tank?
Find out all the details in our thorough analysis on Black Paper Party Shark Tank update and pitch recap!
If you’re short on time, here’s a quick overview of what happened to Black Paper Party after Shark Tank:
Quick Summary
Jasmine Hudson, Madia Willis, and J’Aaron Merchant appeared on Season 15 of Shark Tank, where they successfully secured a deal with Barbara Corcoran, receiving $250,000 in exchange for a 10% stake in their company. In terms of the latest Black Paper Party Shark Tank update, it’s still early to provide revenue updates for Black Paper Party this year, however, their appearance on Shark Tank is likely to boost brand visibility and drive significant sales.
Table of Contents
Black Paper Party On Shark Tank
| Shark | Result |
| Barbara Corcoran | Accepted deal of $250,000 for 10% equity |
| Mark Cuban & Barbara Corcoran | Offered $250,000 for 20% equity (Not Accepted) |
| Kevin O’Leary | No Offer |
| Lori Greiner | No Offer |
| Daymond John | No Offer |
Black Paper Party Shark Tank Deal
- Business: Holiday Products for Black Representation
- Entrepreneurs: Jasmine Hudson, Madia Willis, J’Aaron Merchant
- Asked For: $250,000 for 5% equity
- Shark Tank Deal: $250,000 for 10% equity
- Shark: Barbara Corcoran
Black Paper Party Company Info
| Brand Name | Black Paper Party |
| Official Website | blackpaperparty.com |
| @blackpaperparty | |
| @Blackpaperparty | |
| black-paper-party | |
| Where To Buy Black Paper Party Products | Buy Now On Amazon |
Black Paper Party Overview
Black Paper Party specializes in holiday decorations and products that showcase Black culture and heritage. The company’s offerings include wrapping paper, gift bags, ornaments, and more, all featuring designs that celebrate Black families.
With over 200 SKUs, Black Paper Party products are available direct-to-consumer and through licensed channels, and the company’s mission resonates strongly with consumers seeking meaningful representation in their seasonal celebrations.
The inspiration behind Black Paper Party came from the lack of holiday products that reflect the experiences of Black children and families. Through vibrant designs and joyful characters, Black Paper Party fills this gap by creating products that bring warmth and inclusivity to the holiday season.
With high-quality graphics and character designs by co-founder J’Aaron Merchant and patterns developed by Madia Willis, the brand’s offerings have quickly gained popularity.
Shark Tank Black Paper Party Pitch Recap
The Black Paper Party pitch on Shark Tank Season 15 showcased an innovative and culturally significant business. Founders Jasmine Hudson, Madia Willis, and J’Aaron Merchant created Black Paper Party to fill a void in holiday products.
For many Black families, typical holiday merchandise lacks relatable representation, so they launched a line of festive items celebrating Black culture, from wrapping paper to ornaments and holiday decor.
Here’s how the pitch unfolded, broken down by key sections that capture the story, numbers, and Shark reactions.
The founders began by explaining the gap in the holiday market, noting that Black children often don’t see themselves reflected in popular holiday decor. Black Paper Party’s range of culturally relevant seasonal products aims to bridge that gap and bring joy to Black families.
Their catalog includes around 200 SKU items available both direct-to-consumer and through licensing deals. Not only is the collection visually appealing, but it’s also meaningful, helping families celebrate the holiday season in a way that resonates with them personally.
J’Aaron is the creative force behind the character designs, which are then transformed into festive print patterns by Madia.
Black Paper Party Retail Presence and Sales Growth
In terms of distribution, the founders shared impressive news about upcoming partnerships with major retailers.
Black Paper Party products would soon be available in Macy’s, Target, Walmart, Dollar General, and Family Dollar stores. This amounts to more than 6,000 retail locations—an impressive feat for a small business.
Their sales history also grabbed the Sharks’ attention. Starting with $44,000 in revenue in 2020, Black Paper Party’s sales soared to $274,000 in 2021 and reached $844,000 in 2022, resulting in a profit of $158,000 that year after compensating themselves.
By 2023, the year of filming, they projected $1.1 million in sales. This upward trend showed their ability to capture demand and scale production successfully.
Sharks’ Queries On Black Paper Party Shark Tank Pitch
The Sharks probed deeper into various aspects of the business, from production costs to the founders’ backgrounds.
Lori Greiner asked about their design and retail expertise, and the team’s strong industry background was well-aligned with their business.
Mark Cuban inquired about production costs, learning that each roll of Black Paper Party wrapping paper retails at $10, with a manufacturing cost of $2.33. These numbers indicated a healthy profit margin and showed that Black Paper Party was competitively priced against other wrapping paper brands in the market.
Daymond John wondered if Black Paper Party had plans to expand beyond seasonal items. Madia confirmed that this was in the pipeline, which was promising given the typically limited revenue window for seasonal businesses.
However, Lori expressed a concern: she felt hesitant to invest in a business focused primarily on seasonal products, ultimately leading her to opt out.
Mark Cuban raised questions about their retail expansion strategy, asking if the team could effectively manage so many retail accounts. Madia explained that while retail was profitable, their growth was constrained by time and management capacity, forcing them to turn down some retail opportunities.
This operational bottleneck was a significant challenge, which led Kevin O’Leary to bow out as well. He felt uncomfortable with the distribution limitations, which he believed could stifle growth.
Sharks’ Offers For Black Paper Party
With two Sharks out, Daymond John took issue with the company’s $5 million valuation, questioning where he would see a return on his investment.
Barbara Corcoran, however, saw potential and was intrigued enough to make an offer. She proposed $250,000 for a 15% equity stake in Black Paper Party.
Mark Cuban, seeing the value as well, asked Barbara if they could join forces. Barbara agreed, and they jointly offered $250,000 for 20% equity.
The founders, however, believed in the strength of their valuation and countered with a proposal of $450,000 for 18% equity, but neither Mark nor Barbara was willing to meet that counteroffer.
This led to another adjustment by Madia, who offered Barbara $250,000 for 10% equity, excluding Mark from the deal.
Barbara agreed to this revised offer, and the founders ultimately left Shark Tank with a deal.
Black Paper Party Shark Tank Deal
The successful negotiation with Barbara Corcoran not only brought in a financial investment but also positioned Black Paper Party to potentially reach even greater heights.
With Barbara’s guidance and connections, the company is now well-placed to expand its reach and improve its scalability, addressing some of the concerns raised during the pitch.
What happened to Black Paper Party following Shark Tank? Keep reading our Black Paper Party Update to find out!
Black Paper Party Shark Tank Update
So, what happened to Black Paper Party after Shark Tank?
According to the latest Black Paper Party Shark Tank Update: Since Black Paper Party’s appearance on Shark Tank, the company has likely experienced a surge in brand recognition and customer interest, especially as the holiday season approaches.
Historically, businesses that appear on Shark Tank tend to see a boost in sales and web traffic following their episodes, and Black Paper Party’s holiday-centric products are perfectly timed for seasonal shoppers.
The increased visibility from Shark Tank, combined with distribution in 6,000 retail locations, positions Black Paper Party for exceptional growth.
As of this Black Paper Party Shark Tank update, the company is expected to exceed its sales targets for 2023.
Shark Tank Black Paper Party Net Worth
During their Shark Tank appearance, Black Paper Party’s founders valued their company at $5 million, based on their impressive sales growth and unique position in the holiday market.
Their annual revenue climbed from $44,000 in 2020 to a projected $1.1 million in 2023, reflecting strong demand and effective retail expansion. This valuation considered both their direct-to-consumer channels and partnerships with major retailers like Target, Walmart, and Macy’s, giving them a broad market reach.
Following their deal with Barbara Corcoran, Black Paper Party has the potential to further increase its net worth. With Barbara’s investment and expertise, the company could gain even more visibility and operational support, potentially exceeding their initial valuation in the near future.
Their unique cultural products fill an underserved niche, which could drive higher sales and make Black Paper Party a strong player in both seasonal and year-round markets.
Did Black Paper Party Get A Deal On Shark Tank?
Yes, Black Paper Party secured a deal on Shark Tank.
After an intense negotiation process, founders Jasmine Hudson, Madia Willis, and J’Aaron Merchant landed an investment with Barbara Corcoran.
Barbara initially offered $250,000 for 15% equity, later teaming up with Mark Cuban to propose a joint offer of $250,000 for 20% equity.
However, the founders countered, and ultimately, Barbara accepted a revised deal of $250,000 for 10% equity, leaving Mark out of the agreement.
This partnership with Barbara gives Black Paper Party not only the funds to scale but also the mentorship to help expand its brand presence and retail footprint effectively.
Black Paper Party Reviews
Black Paper Party has received positive reviews from customers who appreciate the brand’s unique focus on Black representation in holiday decor. Many buyers express enthusiasm for finally finding wrapping paper, ornaments, and decorations that celebrate Black culture and resonate with their own family traditions. The quality and design of the products, especially the distinctive characters created by the founders, have received widespread praise for bringing diversity and joy to holiday celebrations.
Customers also commend Black Paper Party for its high-quality materials and vibrant colors, noting that the items stand out in their holiday displays. Beyond aesthetics, buyers appreciate the deeper meaning behind the brand and the company’s mission to foster inclusion. Overall, the reviews reflect strong support for the brand’s commitment to culturally relevant, beautifully designed holiday products.
Where To Buy Black Paper Party Products?
Black Paper Party products can be found both online and in major retail stores. You can shop their full collection of culturally relevant holiday products, including gift wraps, ornaments, and decor, directly on their website.
In addition to their online presence, these festive items are also available in over 6,000 retail locations, including popular stores like Macy’s, Target, Walmart, Dollar General, and Family Dollar.
For even more convenience, Black Paper Party products are also available on Amazon, making it easy for customers to order and enjoy their unique holiday offerings from the comfort of their homes.
Current Business Status of Black Paper Party
Black Paper Party’s product lineup has been well-received by customers who appreciate the brand’s cultural relevance and high-quality designs. Many customers express gratitude for a holiday brand that reflects their identity and celebrates their culture.
Products like culturally-themed ornaments and festive wrapping paper are especially popular, with reviews often highlighting the uniqueness of the designs.
By partnering with major retailers, Black Paper Party has also made its products more accessible to a broader audience.
However, with such rapid growth, the company has faced challenges in managing retail accounts and meeting the increasing demand.
Future Plans For Black Paper Party
The company’s founders have ambitious plans for the future. During their Shark Tank pitch, Madia shared that Black Paper Party aims to expand beyond seasonal products and enter the year-round gift market.
This move would allow the brand to broaden its customer base and become a go-to source for culturally meaningful products beyond the holiday season.
Additionally, as Black Paper Party scales its operations, the company may consider expanding its product lines to include other types of decorations and celebration essentials.
This approach aligns with the founders’ vision to create products that honor Black culture across various life events, not just during the holidays.
FAQs On Shark Tank Black Paper Party Update Today
Is Black Paper Party Black Owned?
Yes, Black Paper Party is a Black-owned business founded by entrepreneurs Jasmine Hudson, Madia Willis, and J’Aaron Merchant. The company focuses on creating culturally relevant holiday products that celebrate Black families and culture.
Who Is The Owner Of Black Paper Party?
The owners of Black Paper Party are Jasmine Hudson, Madia Willis, and J’Aaron Merchant. They co-founded the company to create culturally relevant holiday products that celebrate Black families.
Did Black Paper Party Get A Deal On Shark Tank?
Yes, Black Paper Party secured a deal on Shark Tank. Barbara Corcoran agreed to invest $250,000 for a 10% equity stake in the company.
Is Black Paper Party Still In Business?
Yes, Black Paper Party is still in business. Following their successful appearance on Shark Tank, the company has continued to grow, expanding its retail presence and offering culturally relevant holiday products.
What Makes Black Paper Party Unique?
Black Paper Party is unique because it creates holiday products that celebrate Black culture and provide representation for Black families, filling a gap in the market for culturally relevant gift wrap, ornaments, and decor. Their products offer a meaningful way for Black families to celebrate the holidays with joy and pride.
What Happened To Black Paper Party After Shark Tank?
After appearing on Shark Tank, Black Paper Party received a significant boost, securing a deal with Barbara Corcoran for $250,000 in exchange for 10% equity. The company continued to expand its retail presence, including partnerships with major stores like Macy’s, Target, and Walmart, while working to grow its product offerings beyond seasonal items.
Conclusion: Black Paper Party After Shark Tank
The story of Black Paper Party is one of creativity, purpose, and perseverance. From humble beginnings to national retail success, Jasmine Hudson, Madia Willis, and J’Aaron Merchant have demonstrated the potential of culturally-focused brands in a large market.
In terms of the latest Black Paper Party Shark Tank Update, their appearance on Shark Tank not only introduced Black Paper Party to millions of viewers but also reinforced the importance of diversity and representation in holiday products.
By securing a deal with Barbara Corcoran, Black Paper Party has the opportunity to leverage new resources and mentorship to continue its growth journey.
With expanded distribution, a committed customer base, and innovative plans for the future, Black Paper Party is well-positioned to become a household name in holiday decor and beyond.
FYI, if we learn anything new about this company, we will surely come up with another Black Paper Party Update as soon as possible.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 8 by clicking on the links below:
- The Tomte Cake On Shark Tank Update
- Snow in Seconds On Shark Tank Update
- Pick Up Bricks On Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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