Entrepreneur Ramon Van Meer appeared on Season 15 of Shark Tank to pitch his innovative product, Genius Litter. This special cat litter includes built-in health indicators, making it easier to spot early signs of bladder or urinary tract problems before they become severe.
Did Genius Litter get a Shark Tank deal?
Or,
What happened to Genius Litter after Shark Tank?
Let’s find out the details in our thorough analysis on Genius Litter Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of Genius Litter Shark Tank deal:
Quick Summary
Ramon Van Meer made his appearance on Shark Tank Season 15 and secured a deal with 3 sharks: Mark Cuban, Lori Greiner, and Robert Herjavec. As for Genius Litter Shark Tank update, the company continues to operate and is currently working on expanding its product line.
Table of Contents
Genius Litter On Shark Tank
| Shark | Result |
| Mark Cuban, Lori Greiner, and Robert Herjavec | Accepted deal of $250,000 for 8% equity, plus 2% advisory shares |
| Emma Grede | No Offer |
| Kevin O’Leary | No Offer |
Genius Litter Shark Tank Deal
- Business: Cat Litter
- Entrepreneur: Ramon Van Meer
- Asked For: $250,000 for 4% equity
- Shark Tank Deal: $250,000 for 8% equity, plus 2% advisory shares
- Sharks: Mark Cuban, Lori Greiner, and Robert Herjavec
Genius Litter Company Info
| Brand Name | GENIUS LITTER |
| Official Website | geniuslitter.com |
| @geniuslitter | |
| @geniuslitter | |
| YouTube | @geniuslitter |
| TikTok | @geniuslitter |
| Where To Buy Genius Litter | Check Price On Amazon |
Genius Litter Overview: What Is Genius Litter?
Genius Litter is not your average cat litter. Developed with health-conscious pet owners in mind, it has the unique ability to monitor a cat’s health through color changes.
The litter detects abnormal levels of pH, alkaline, albumin, and even traces of blood in the cat’s urine, which can indicate potential health issues such as urinary tract infections (UTIs) or kidney problems.
This product stands out from conventional cat litters due to its ability to act as an early warning system. The health monitoring feature allows cat owners to detect problems before they become serious, providing peace of mind.
Beyond its health indicators, Genius Litter is also lightweight, low-tracking, and highly effective at controlling odor, making it a well-rounded choice for any cat household.
Genius Litter Founder: Ramon van Meer
Ramon Van Meer founded Genius Litter after a close call with his cat, Quinsel, who nearly succumbed to a severe urinary tract infection (UTI). This experience led Ramon to create a solution that could detect early signs of illness in cats, aiming to prevent future health crises for other pet owners.
His love for cats and desire for better pet care solutions inspired the development of Genius Litter, a product that offers a cutting-edge approach to monitoring a cat’s health through urine analysis.
By utilizing silica crystals that change color to detect urine abnormalities, Genius Litter helps pet owners identify potential health issues such as urinary tract or bladder problems.
Along with providing health insights, the litter also controls odor and reduces waste. Each bag sold supports pet shelters, donating meals to cats in need, making it a product that cares for more than just your own cat.
Genius Litter Shark Tank Pitch
Ramon Van Meer entered Shark Tank with his innovative product, Genius Litter, a smart cat litter designed to monitor feline health through color-changing technology.
The product’s built-in health indicators detect critical issues such as blood, abnormal pH levels, albumin, and alkaline imbalances in a cat’s urine. By changing color, the litter alerts pet owners to potential health problems, allowing for early intervention.
Besides its health-monitoring capabilities, Genius Litter offers other advantages: it’s lightweight, controls odor effectively, and doesn’t track through the house. Ramon also highlighted his commitment to giving back, noting that each bag sold donates 10 meals to pet shelters.
Ramon revealed that Genius Litter is silica-based and incorporates a pH tester to change colors when a cat’s urine indicates health issues. He emphasized that, unlike competitors, Genius Litter uses safer silica, controls odor better, and produces less dust, making it superior in the marketplace.
At a retail price of $24.99 per bag, it costs him $4.71 to produce each bag, although shipping and packaging slightly increase the landed cost. Even with these expenses, Genius Litter is still more affordable than its competition.
Genius Litter Financial Performance
Financially, Genius Litter was thriving. Year-to-date (YTD) sales reached an impressive $3.1 million, generating a profit of $465,000. The prior year, Genius Litter had achieved $3.6 million in sales with a profit of $145,000.
The bulk of sales came from online platforms, with 70% of sales occurring through Amazon, Chewy, and Walmart, while 24% were from retail and the remainder through direct-to-consumer channels.
Ramon also mentioned his expanding product line, which included a health-indicating topper and a doggy pee pad with the same smart technology.
Sharks’ Reactions & Offers On Genius Litter Pitch
The sharks were intrigued, but the pet industry wasn’t a fit for everyone. Guest shark Emma Grede praised Ramon for his accomplishments but opted out, stating that the pet space wasn’t aligned with her investment interests.
Mark Cuban echoed Emma’s sentiments, declining to invest because he wasn’t interested in entering the pet business.
However, Kevin O’Leary and Lori Greiner showed interest. They teamed up to offer $250,000 for 10% equity, but their deal came with a $2 per unit royalty until they recouped $1 million.
Ramon, while appreciative of the offer, wasn’t a fan of royalty deals and declined. Kevin and Lori then revised their offer, removing the royalty and instead asking for 20% equity for the same $250,000.
At this point, Robert Herjavec stepped in with his own offer, proposing $250,000 for 10% equity. Sensing the potential to strike a better deal, Ramon asked if all three sharks (Robert, Kevin, and Lori) would be willing to come together on a single offer.
He countered with $250,000 for 10% equity, but the sharks responded with a 15% equity demand.
Not ready to give up, Ramon countered again, offering 13% equity. Although the sharks were willing to negotiate at this level, Ramon’s frustration with the high equity demand was evident.
Sensing an opportunity, Mark Cuban re-entered the negotiations with a more favorable offer—$250,000 for 8% equity.
With the competition heating up, Lori and Robert matched Mark’s offer, adding 2% advisory shares into the mix. The two sharks even attempted to bring Kevin into the deal, but he declined.
Finally, after a lengthy and intense negotiation process, Ramon accepted the offer from Mark, Lori, and Robert, securing $250,000 for 8% equity plus 2% advisory shares.
This deal marked a significant moment for Genius Litter, as Ramon secured three influential partners to help take his business to the next level.
So, what happened to Genius Litter after Shark Tank? Keep reading our in-depth analysis on Genius Litter Shark Tank Update to find out.
Genius Litter Shark Tank Update
Following its appearance on Shark Tank, Genius Litter saw a significant boost in sales. Exposure from the show brought in a wave of new customers, eager to try the innovative cat litter.
With over 6,000 reviews on Amazon, Genius Litter maintains a 3.5-star rating, with many customers praising its odor control and health monitoring capabilities.
The post-Shark Tank boost was not only a short-term win but also helped establish brand recognition in a crowded market. Pet owners looking for a smarter, more efficient cat litter took notice of Genius Litter, which helped the brand gain repeat customers.
In addition to growing its customer base, Ramon expanded the Genius Litter product line. The company introduced a health-monitoring topper for traditional cat litters, and even ventured into the dog market with a pee pad that uses similar health-detecting technology.
Furthermore, Genius Litter recently launched a cat supplement that can be sprinkled on food, providing a nutritional boost to cats in need.
Did Genius Litter Get A Deal On Shark Tank?
Yes, Genius Litter successfully secured a deal on Shark Tank. After intense negotiations, founder Ramon Van Meer struck a deal with Mark Cuban, Lori Greiner, and Robert Herjavec.
The final agreement was $250,000 for 8% equity in the company, along with 2% advisory shares. This partnership was a significant achievement for Ramon, as he was able to align with three of the show’s most experienced sharks.
Initially, Ramon received multiple offers, including one from Kevin O’Leary and Lori Greiner, which involved a royalty structure. However, Ramon rejected the royalty deal and continued negotiating for better terms.
Ultimately, the combined offer from Mark, Lori, and Robert, which excluded any royalty but kept equity reasonable, sealed the deal.
Genius Cat Litter Reviews
Since its debut, customer feedback on Genius Litter has been largely positive. Many users appreciate the peace of mind that comes from knowing they can monitor their cat’s health without frequent vet visits. The product’s odor control and dust-free nature have also been highlighted as standout features.
However, like any product, there have been some mixed reviews. Some users noted that the color changes weren’t always noticeable, or that the litter didn’t last as long as they had hoped. But overall, Genius Litter has managed to maintain a solid reputation, with many customers becoming repeat buyers.
Where To Buy Genius Litter Cat Litter?
Genius Litter is widely available through several major online platforms, making it easy for cat owners to purchase. You can find the product on Amazon, Chewy, and Walmart, where it has garnered thousands of reviews. Each bag of Genius Litter comes with the added benefit of health-monitoring technology and helps support pet shelters through the company’s donation program.
In addition to these online retailers, you can also purchase Genius Litter directly from the company’s official website. This ensures you receive the latest updates on the product and any new additions to the Genius Litter line, such as their health-indicating toppers and doggy pee pads.
What’s Next For Genius Litter?
The future looks bright for Genius Litter. With continued sales growth and an expanding product line, the company is poised to remain a major player in the cat health and litter market. Ramon’s vision for Genius Litter continues to drive innovation, with plans to further refine the product and develop new offerings.
By leveraging the exposure from Shark Tank and the strategic partnerships formed with the Sharks, Genius Litter is likely to reach even more pet owners looking for a smart, reliable, and health-conscious litter solution.
As we follow Genius Litter’s journey, there’s no doubt that the product has already made a lasting impact in the pet care industry, offering a unique solution to help pet owners care for their cats more effectively.
FAQs On Genius Litter Shark Tank Update Today
Who Owns Genius Litter?
Genius Litter is owned by Ramon Van Meer, the founder and creator of the innovative cat litter. Ramon developed the product after a close call with his cat’s health and has since grown the business with the help of a successful deal made on Shark Tank.
Is Genius Litter Still In Business?
Yes, Genius Litter is still in business and continues to thrive following its appearance on Shark Tank. The company has experienced significant growth in sales and has expanded its product line, offering innovative cat litter solutions that prioritize both pet health and odor control.
What Happened To Genius Litter After Shark Tank?
After appearing on Shark Tank, Genius Litter experienced a significant boost in sales, leading to a surge in repeat customers. The company reported impressive growth, achieving $3.1 million in year-to-date sales, and expanded its product line to include new items like a cat supplement.
This increased visibility and support from the sharks have positioned Genius Litter for continued success in the competitive pet care market.
Did Genius Litter Get A Shark Tank Deal?
Yes, Genius Litter secured a deal on Shark Tank. Founder Ramon Van Meer accepted an offer of $250,000 for 8% equity, along with an additional 2% in advisory shares from sharks Mark Cuban, Lori Greiner, and Robert Herjavec.
Does Genius Litter Work?
Yes, Genius Litter works effectively by changing color to indicate potential health issues in cats, such as urinary tract problems. Its silica-based formula not only helps detect these abnormalities but also controls odor and reduces dust, making it a practical choice for cat owners. Many users have reported positive experiences, confirming its functionality and benefits.
Conclusion: Genius Litter After Shark Tank
Genius Litter’s journey on Shark Tank highlighted not only an innovative product but also the determination of an entrepreneur who wanted to make life better for cats and their owners.
With its health-monitoring technology, Genius Litter has carved out a niche in the market, and its future looks promising with the backing of seasoned investors like Lori Greiner, Robert Herjavec, and Mark Cuban.
If you’re a cat owner looking for a litter that offers more than just odor control, Genius Litter might just be the smart choice for your home.
Keep an eye on the company’s future developments, as it continues to expand and improve its offerings.
At the same time, we will also come up with the latest Genius Litter Shark Tank Update as soon as we get any recent news.
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 13 by clicking on the links below:
- AU Baby After Shark Tank Update
- Modern Picnic After Shark Tank Update
- Torch Warrior Wear After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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