Entrepreneur Aabesh De pitched his plant care business on Shark Tank Season 15. His company, Flora, provides a plant monitoring service using a device he developed.
How did the sharks react to this innovative idea for transforming a black thumb into a green one?
Or,
What happened to Flora after Shark Tank?
Find out the details in our thorough analysis on Flora Shark Tank update and pitch recap…
If you’re short on time, here’s a quick overview of Flora on Shark Tank:
Quick Summary
Aabesh De appeared on Shark Tank during Season 15, securing a deal with Lori Greiner for $300,000 in exchange for 15% equity and 5% in advisory shares, plus a royalty of $2 per unit until her investment is recovered. Regarding the Flora Shark Tank Update, the company continues to operate and has seen a remarkable 500% increase in sales compared to the month prior to its appearance on the show. Additionally, a V2 Flora Pod is currently being developed and is anticipated to launch in Fall 2024.
Table of Contents
Flora On Shark Tank
| Shark | Result |
| Lori Greiner | Accepted deal of $300,000 for 15% equity, 5% advisory shares, and $2 per unit royalty until the investment is recouped |
| Mark Cuban | No Offer |
| Barbara Corcoran | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
Flora Shark Tank Deal
- Business: Plant Monitoring Service
- Entrepreneur: Aabesh De
- Asked For: $300,000 for 10% equity
- Shark Tank Deal: $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until investment is recouped
- Shark: Lori Greiner
Flora Company Info
| Brand Name | Flora |
| Official Website | florasense.com |
| @splash.zen | |
| @florasavesplants | |
| Google Play | @Flora: Plant Care & Identifier |
| Where To Buy Flora Pod AI-Powered Smart Plant Monitor | Check Price On Amazon |
You Can Also Check Out
Flora Overview: What Is Flora?
Flora is not just another plant care brand; it offers a comprehensive plant monitoring system that caters to both novice and experienced plant owners.
At the heart of its offering is a sensor that provides real-time data about a plant’s needs. This device monitors essential factors such as moisture, light, temperature, and humidity, ensuring that users can provide optimal care for their plants.
What sets Flora apart is its accompanying app, which enhances the user experience. Even without the sensor, the app is packed with features, including watering reminders, care guides, and plant identification.
Users simply stake the sensor into the soil of their plant pot, link it to the app, and voilà—plant care information is readily available at their fingertips.
Flora Founder: Aabesh De
Flora was founded in 2022 by Aabesh De, a former Microsoft employee who made the bold decision to leave his “cushy” six-figure job in pursuit of his passion for plant care.
The inspiration for Flora struck during the Covid-19 pandemic when Aabesh’s struggle with a lack of a green thumb resulted in the unfortunate demise of his mother’s prized rose bush, which he managed to kill in just eight days.
This experience ignited his determination to create a solution that would help others avoid similar heartaches.
At just 29 years old, Aabesh developed Flora as a soil meter and accompanying app that alerts users to the health of their houseplants. He described his product as a means to “take the guesswork out of plant care,” providing precise information about moisture, temperature, light, and other vital conditions needed for plants to thrive.
Aabesh’s innovative approach not only reflects his entrepreneurial spirit but also his commitment to enhancing the plant care experience for enthusiasts everywhere.
Flora On Shark Tank Pitch
In a bid to revolutionize plant care, Aabesh De took the stage in Shark Tank Season 15, presenting his innovative plant monitoring system—Flora.
Aabesh’s motivation stemmed from his personal struggle to keep his plants alive, which ultimately led him to invent a solution that could help others facing similar challenges.
At the core, Flora is a sophisticated plant sensor that users can place directly into their plant pots. This device is designed to monitor vital environmental factors such as moisture, light, temperature, and humidity, providing essential data that helps plant owners maintain their plants’ health.
Accompanying the sensor is a user-friendly app that can function independently or alongside the device. This app features watering reminders, care guides, plant identification, and much more, making it a comprehensive tool for both novice and seasoned plant owners.
To use the Flora system, customers simply insert the staked sensor into the soil of their plants. By adding the plant details to the app, they gain immediate access to all the information necessary for optimal care, putting plant health management at their fingertips.
Cost and Market Insights of Flora
Aabesh detailed the pricing structure during his pitch. The manufacturing cost of the Flora device stands at $28, with an ambitious goal to reduce it to $14 in the future.
The retail price is currently set at $49. This pricing strategy raised eyebrows, particularly for Kevin O’Leary, who expressed outrage at the cost.
Aabesh countered this concern by clarifying that the sensor is versatile enough to be used across multiple plants by simply moving it around, making it a more economical option for customers with several plants.
Aabesh further shared insights into the competitive landscape, indicating that his primary competition comes from other apps offering similar services rather than direct sensor competitors. He emphasized the unique value proposition Flora brings to the table.
Financial Performance of Flora
Aabesh presented compelling sales figures, revealing that last year, Flora generated $192,000 in gross sales. This breakdown included approximately $50,000 from the sale of the Flora pod and the remaining revenue from app subscriptions.
In the year of filming, he noted that the company had already achieved around $100,000 in sales. However, he admitted that the company was not yet profitable, having lost $500,000 in the previous year, leaving him with a net of just $100,000.
To date, he has raised around $670,000, primarily from angel investors along with family and friends.
Personal Journey of Aabesh
The Sharks expressed interest in Aabesh’s personal story. He shared that he is a first-generation immigrant from India, who moved to America with his parents. Aabesh attended college in Indiana and eventually landed a job at Microsoft.
However, during the pandemic, he found himself home with his plants, which he struggled to keep alive. This pivotal moment prompted him to leave his stable job and pursue his passion for plant care by launching Flora.
Shark Reactions On Flora Shark Tank Pitch
As Aabesh pitched Flora, the Sharks began to weigh their interest. Robert Herjavec was the first to drop out, stating that he didn’t own any plants, indicating that the business was not aligned with his interests. Mark Cuban echoed Robert’s sentiments, opting out for the same reason.
Barbara Corcoran, however, expressed her love for plants but stated she would never invest in a subscription model after purchasing the Flora pod. Ultimately, she too decided to withdraw from the deal.
Kevin O’Leary, clearly unimpressed with the concept of plants, dropped out next, leaving Aabesh with only Lori Greiner still in the game.
Sharks’ Offers For Flora On Shark Tank
Lori Greiner raised concerns about needing a significant amount of equity to justify her investment. Just as she was about to bow out, Aabesh challenged her to specify what that equity amount would be.
Lori asked for 30% equity for her proposed investment of $300,000. Aabesh countered with an offer of 15% equity plus 5% advisory shares, demonstrating his commitment to the partnership.
The negotiation took a turn when Aabesh expressed his willingness to explore a royalty arrangement. This caught Lori’s interest, prompting her to ask for additional terms.
Aabesh then proposed a $2 royalty per unit sold until Lori recouped her $300,000 investment, after which the royalty would cease.
Lori found this arrangement acceptable, and the two sealed the deal with enthusiasm, marking a pivotal moment for Flora.
So, the final Flora Shark Tank deal was $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until investment is recouped.
So, what happened to Flora after Shark Tank? Keep reading our detailed analysis on Flora Shark Tank Update to find out!
Flora Shark Tank Update
Based on our analysis of Flora Shark Tank Update, we want to state that Aabesh De has seen remarkable growth for Flora, with sales skyrocketing by more than 500% following the episode’s airing.
This surge in interest translated into over 10,000 new app downloads, significantly boosting user engagement and visibility for the product.
Aabesh described the experience of pitching on Shark Tank as a dream come true, noting that the exposure from the show provided invaluable momentum for his business.
As for the partnership with Lori Greiner, Aabesh confirmed that they are currently navigating the due diligence process to finalize the deal. He also mentioned that the Flora pod is available on their website, although prices have seen a slight increase since the filming.
Looking ahead, Aabesh teased the upcoming release of the V2 Flora pod, expected in Fall 2024. This upgraded version promises to be 40% smaller and more battery-efficient, reflecting Aabesh’s commitment to continuous improvement and innovation in plant care technology.
With a bright future ahead, Flora is poised to make a lasting impact in the market.
Flora Shark Tank Net Worth
Following Aabesh De’s successful pitch on Shark Tank, the net worth of Flora is positioned for significant growth.
During his presentation, Aabesh revealed that the company had generated approximately $192,000 in gross sales in the previous year, with expectations of increasing revenue following the show’s exposure.
The Flora pod retails at $49, and with the Shark Tank effect already seen in a sales spike of over 500%, it’s clear that the company is on an upward trajectory.
Additionally, with Lori Greiner’s investment of $300,000 for 15% equity and 5% advisory shares, Flora’s valuation was estimated at around $2 million at the time of the deal.
As Flora continues to innovate—planning the release of a new, smaller, and more efficient V2 Flora pod—its net worth is likely to increase, reflecting the growing demand for smart plant care solutions.
Did Flora Get A Deal On Shark Tank?
Yes, Flora successfully secured a deal on Shark Tank!
Aabesh De struck a partnership with Lori Greiner, who agreed to invest $300,000 in exchange for 15% equity and 5% advisory shares. During the negotiations, Aabesh showcased his flexibility by proposing a royalty arrangement, offering Lori a $2 royalty per unit sold until her investment was recouped, after which the royalty would end.
This mutually beneficial agreement highlighted Aabesh’s entrepreneurial spirit and Lori’s keen interest in innovative products.
The deal marked a significant milestone for Aabesh and Flora, providing the company with not only capital but also Lori’s expertise and network, setting the stage for future growth in the plant care market.
As Flora continues to develop its product offerings, including the upcoming V2 Flora Pod, this partnership will likely play a crucial role in its success.
Flora Customer Reviews
As Flora continues to grow, customer feedback plays a crucial role in shaping its future. Users have responded positively to both the Flora pod and the app, praising the convenience and effectiveness of the monitoring system.
The app has garnered a solid user base, with approximately 225,000 users, out of which 3,000 are paying subscribers.
With a premium subscription priced at $10 per month or $60 per year, Flora offers additional features that cater to dedicated plant enthusiasts. The positive reception from customers has solidified Flora’s reputation as a valuable resource in plant care.
Current Status and Future Plans of Flora
The Flora Shark Tank update reveals that the company is making significant strides. The Flora pod is thriving in the market, and the app is continually gaining users. Aabesh shared that they have maintained a steady growth trajectory, thanks to the exposure from Shark Tank and the positive feedback from users.
Looking to the future, Aabesh is excited about the upcoming V2 Flora Pod, scheduled for release in Fall 2024. This new version promises to be 40% smaller, more battery-efficient, and equipped with enhanced features. The anticipation surrounding this product highlights Aabesh’s commitment to innovation and improvement.
FAQs For Flora On Shark Tank Update
Who Is The Owner Of Flora?
The owner of Flora is Aabesh De, who is also the founder of the company. He showcased Flora on Season 15 of Shark Tank, where he secured a deal with Lori Greiner to support the business’s growth.
Is Flora Still In Business?
Yes, Flora is still in business and has experienced significant growth since its appearance on Shark Tank. The company reported a remarkable 500% increase in sales compared to the month before airing. Additionally, a new version, the V2 Flora Pod, is set to be released in Fall 2024.
Is Flora Plant App Free?
Yes, the Flora Plant App is free to download and use. While it offers many features at no cost, there are some premium options (paid subscription) or additional content available for purchase within the app.
Did Flora Get A Deal On Shark Tank?
Yes, Flora secured a deal on Shark Tank with Lori Greiner. Aabesh De, the founder, received $300,000 for 15% equity, along with 5% in advisory shares and a $2 royalty per unit until the investment is recouped.
Does Flora Care App Actually Plant Trees?
Yes, the Flora Care App actually plants trees. For every subscription or purchase made through the app, it partners with reforestation organizations to plant a tree, contributing to environmental sustainability and combating climate change. Users can track their impact through the app, making it a tangible way to support tree planting efforts.
What Is The Plant Care App On Shark Tank?
The plant care app featured on Shark Tank is called Flora. It helps users care for their indoor plants by providing personalized watering schedules, light requirements, and tips for keeping plants healthy, making it easier for both novice and experienced plant owners to manage their greenery effectively.
What Happened To Flora On Shark Tank?
After appearing on Shark Tank, Flora continued to thrive, experiencing a remarkable 500% increase in sales compared to the month before their episode aired. The company is actively working on a V2 Flora Pod, which is expected to launch in Fall 2024.
Conclusion: Flora After Shark Tank
According to Flora Shark Tank Update: Flora’s journey from the Shark Tank stage to its current status showcases the power of innovation and the impact of television exposure.
Aabesh De’s determination to solve plant care challenges has resonated with consumers, leading to impressive sales growth and a promising future. As the company continues to evolve, we eagerly await the next Flora Shark Tank update.
In the meantime, for plant owners seeking a reliable monitoring system, the Flora pod offers a unique solution that combines technology with user-friendly features. Whether you’re a seasoned plant parent or a beginner, Flora has something to offer.
Stay tuned for more updates on Flora’s progress, and let us know your thoughts on this innovative plant care solution in the comments below!
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 14 by clicking on the links below:
- The Peep Show After Shark Tank Update
- SplashZen After Shark Tank Update
- How To Be a Redhead After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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