In Season 15 of Shark Tank, sisters Adrienne and Stephanie Vendetti pitched their beauty brand designed exclusively for redheads.
How To Be a Redhead is their line of products designed ideally for redheads, and inspired by their own natural locks.
Did How To Be a Redhead get a Shark Tank deal? or, What happened to How To Be a Redhead after Shark Tank?
Find out in our in-depth analysis on How To Be a Redhead Shark Tank update and pitch recap…
Table of Contents
Quick Summary
If you are short on time, here’s a quick summary of How To Be a Redhead Shark Tank Update:
Adrienne and Stephanie Vendetti featured on Season 15 of Shark Tank and successfully struck a deal with Mark Cuban. They secured an investment of $350,000 in exchange for 15% equity in their business. In terms of How To Be a Redhead Shark tank Update, the company experienced a remarkable 544% increase in sales. Additionally, the company is focusing on rebranding and developing a more neutral range of products.
How To Be a Redhead On Shark Tank
| Shark | Result |
| Mark Cuban | Accepted deal of $350,000 for 15% equity |
| Kevin O’Leary | $350,000 for 10% equity, plus $2.50 royalty until investment recouped, then $1 royalty in perpetuity (Not Accepted) |
| Robert Herjavec | No Offer |
| Lori Greiner | No Offer |
| Barbara Corcoran | No Offer |
How To Be a Redhead Shark Tank Deal
- Business: Products For Redheads
- Entrepreneurs: Adrienne and Stephanie Vendetti
- Asked For: $350,000 for 10% equity
- Shark Tank Deal: $350,000 for 15% equity
- Shark: Mark Cuban
How To Be a Redhead Company Info
| Brand Name | How To Be A Redhead |
| Official Website | shop.howtobearedhead.com |
| @howtobearedhead | |
| @howtobearedhead | |
| Where To Buy How To Be a Redhead Products | Check Price On Amazon |
How To Be a Redhead Overview
Adrienne and Stephanie Vendetti founded How To Be a Redhead to address the lack of beauty products made specifically for red-haired individuals. As redheads themselves, they faced the struggle of finding beauty products in shades and formulas that suited their unique features.
From eyebrow and mascara products in shades of red to redhead-friendly shampoos and lipsticks, How To Be a Redhead quickly became the go-to beauty line for natural redheads.
With an estimated 2% of the world’s population having natural red hair, the brand set out to serve a niche market, providing everything from hair care to skin products that traditional beauty lines often overlook.
Their products have gained popularity within this underserved community, who often seek items that match their specific coloring and skincare needs.
How To Be a Redhead Founders
Adrienne and Stephanie Vendetti are sisters and the co-founders of How To Be a Redhead (H2BAR), a beauty brand specifically designed for redheads.
Both natural redheads themselves, they faced challenges in finding beauty and fashion products that suited their unique hair color and skin types.
Growing up, they often struggled to find “Redhead Friendly” Approved® items that didn’t irritate their sensitive skin or clash with their complexion. This led to frustrating experiences, such as when Stephanie dyed her hair blonde as a teenager to fit in, only to realize she felt her best with her natural red locks.
Determined to address these gaps in the market, the sisters began testing various beauty products to discover what worked best for redheads. Their passion for celebrating their redhead identities inspired them to create HowtobeaRedhead.com in 2011.
The site offers a curated selection of beauty products, each tested on redheads for a minimum of 10 days to receive the coveted “Redhead Friendly” Approved® stamp. With this initiative, Adrienne and Stephanie have built a supportive community, empowering redheads everywhere to embrace their unique beauty with confidence.
How To Be A Redhead Shark Tank Pitch
Adrienne and Stephanie Vendetti entered Shark Tank with a unique business idea crafted from personal experience. They introduced How To Be a Redhead, a beauty brand specifically catering to natural redheads—a demographic that, surprisingly, makes up only about 2% of the world’s population.
Inspired by their own challenges, the Vendetti sisters designed a complete line of beauty products from eyebrow and mascara shades in hues perfect for redheads to specialty shampoos and lipsticks tailored to red-haired individuals’ needs.
Their brand fills a gap in the market that mainstream beauty lines typically overlook.
Armed with impressive numbers, Adrienne and Stephanie confidently presented their business case to the Sharks.
Over the course of 12 years in business, How To Be a Redhead had built a loyal customer base, with lifetime sales exceeding $4 million. For the year of filming, they projected to close out at $1.1 million in sales, up from $833,000 in the previous year, with anticipated revenue of $2.4 million in the upcoming year.
These numbers, along with a profitable and debt-free financial status, indicated that How To Be a Redhead was a growing business with a steady income and strong demand.
The sisters revealed that their average customer spends $55, and nearly 55% of their clientele are repeat customers—a testament to the brand’s unique appeal and customer satisfaction.
Their Longwearing Eyebrow Gel, one of their flagship products, costs only $4 to manufacture and retails at $26, giving them outstanding profit margins.
All sales were direct-to-consumer, which allowed the brand to keep its focus and control over customer experience.
Sharks’ Reactions And Feedback
Lori Greiner praised the brand’s uniqueness and saw potential in its mission to address an underserved market. She even offered constructive feedback on refining the product packaging to boost its appeal.
However, despite her admiration, Lori ultimately decided it wasn’t the right investment fit for her and opted out of the deal.
Robert Herjavec shared similar sentiments, finding the brand intriguing but choosing to bow out, as he didn’t feel the business aligned with his expertise or investment strategy.
With two Sharks out, the sisters were left to appeal to the remaining investors.
Barbara Corcoran voiced a different perspective. She acknowledged the impressive achievements of How To Be a Redhead, remarking that their business was already a success.
For this reason, Barbara felt that the Vendetti sisters didn’t necessarily need the help of a Shark to continue thriving, and she also chose not to invest.
The Sharks’ Offers and Negotiation
With three Sharks out, Adrienne and Stephanie had only Kevin O’Leary and Mark Cuban left on the table.
Kevin O’Leary offered $350,000 for a 10% equity stake in the company but with a twist: he asked for a $2.50 royalty on each order until his investment was recouped, after which the royalty would drop to $1 per order in perpetuity.
This structure would ensure Kevin a steady income from their sales even after he recovered his initial investment, which could have implications for the company’s long-term profit margins.
Mark Cuban stepped in with a competing offer. Like Kevin, Mark offered $350,000 but asked for a slightly higher equity stake of 15% without any royalties. His offer to Adrienne and Stephanie focused on helping How To Be a Redhead evolve into more than just a product line.
Mark saw potential for a community-driven lifestyle brand that would serve and connect with redheads on a deeper level.
With his expertise, he believed he could help the sisters build a brand identity that would go beyond individual products to create a strong, supportive community for redheads worldwide.
How To Be a Redhead Shark Tank Deal
Faced with two offers, Adrienne and Stephanie weighed the benefits of each. Kevin’s offer provided a lower equity stake but introduced a royalty model that could eat into their profits in the long term.
Mark’s offer, however, required a 15% equity exchange but came without royalties and offered the added advantage of his strategic vision for expanding How To Be a Redhead as a lifestyle and community-centered brand.
After careful consideration, the Vendetti sisters accepted Mark Cuban’s offer of $350,000 for 15% equity, confident that his vision aligned with their aspirations for How To Be a Redhead.
They saw in him a partner who understood their mission to create not only a product line but a lifestyle brand for redheads—a community where red-haired individuals would feel represented and celebrated.
The partnership with Mark Cuban was a strategic choice aimed at broadening the brand’s reach and strengthening its identity as the premier beauty brand for redheads.
In the end, Adrienne and Stephanie walked away with not only an investment but also a partner who shared their passion for building a brand that truly caters to redheads around the world.
So, what happened to How To Be a Redhead after Shark Tank? Keep reading our in-depth analysis on How To Be a Redhead Shark Tank Update to find out!
How To Be a Redhead Shark Tank Update
Based on our thorough analysis on How To Be A Redhead Shark Tank Update, we can say that the exposure from Shark Tank led to an incredible boost in How To Be a Redhead’s reach and sales.
According to sharktankrecap.com: “We had the opportunity to speak with Adrienne and Stephanie for an exclusive update on How to Be a Redhead following their appearance on Shark Tank.”
Stephanie shared, “We’ve always admired the show and felt that our redhead beauty brand was primed for the exposure and investment it could bring.”
“Our sales have surged by 544%, and website traffic has significantly increased,” Stephanie reported. She added, “We were well-prepared, and all orders were shipped promptly to our customers.”
Regarding their deal with Mark Cuban, Adrienne and Stephanie confirmed that it was finalized, and they are eager to collaborate with him.
Looking ahead to future updates on How to Be a Redhead, the sisters are focusing on a rebranding effort and intend to introduce a more neutral product line catering to all redheads.
Adrienne mentioned, “We’re also dedicated to expanding our redhead community and advocating for better representation of redheads at Ulta and Sephora.”
If you’re interested in shopping, visit the How To Be a Redhead website to explore their offerings.
You can also tune into their How To Be a Redhead podcast, available on all major podcast platforms.
Did How To Be a Redhead Get A Shark Tank Deal?
Yes, How To Be a Redhead successfully secured a deal on Shark Tank.
After sharing impressive sales figures, a loyal customer base, and a unique niche in the beauty industry, Adrienne and Stephanie Vendetti received two offers from Sharks Kevin O’Leary and Mark Cuban.
While Kevin proposed a $350,000 investment with a 10% equity stake and a royalty on each sale, Mark Cuban offered $350,000 for a 15% equity stake, emphasizing his vision for building a strong, community-focused lifestyle brand for redheads.
Ultimately, the Vendetti sisters accepted Mark Cuban’s offer, as his experience and strategic approach aligned well with their aspirations to expand their business beyond products into a lifestyle brand for redheads.
This partnership marked a significant milestone for How To Be a Redhead, giving them the support and resources needed to grow their unique brand.
How To Be a Redhead Reviews
Customer feedback for How To Be a Redhead has been overwhelmingly positive. Many red-haired individuals express appreciation for finally having beauty products that cater to their unique tones and characteristics.
From long-lasting eyebrow gels to redhead-specific shampoos, the products resonate well with their target market, who had previously been underserved in the beauty industry.
With Shark Tank as a platform, the brand’s reach extended beyond just natural redheads. Many customers who dye their hair red also find these products to be a valuable addition to their beauty routines, which reflects the brand’s universal appeal within its niche.
Where To Buy How To Be A Redhead Products?
You can purchase How To Be a Redhead products directly from their official website, where they offer a wide range of beauty items tailored specifically for redheads, including eyebrow gels, mascaras, shampoos, and lipsticks.
Shopping directly from their site ensures you have access to their latest offerings and promotions, along with the opportunity to learn more about their brand and mission.
In addition to their website, How To Be a Redhead products are also available on Amazon, making it convenient for customers to find and order their favorite items with just a few clicks.
Whether you’re looking for quality beauty products designed for redheads or seeking the perfect gift, you can easily explore and purchase from both platforms to support this unique brand.
The Future Of How To Be A Redhead
With a strong foundation, loyal customer base, and a partnership with Mark Cuban, How To Be a Redhead is poised for exciting growth. The Vendetti sisters are working on a rebrand that will refresh their image, along with a line of neutral products to appeal to a larger audience.
Additionally, they’re actively building their community through a podcast and blog, providing redhead-centric content that resonates with their customers.
Their commitment to creating products that fill a real gap in the beauty market sets them apart, and their journey continues to inspire others with red hair who seek beauty options specifically designed for them.
FAQs On Shark Tank How To Be A Redhead Update
Who Is The Owner Of How To Be A Redhead?
The owners of How To Be a Redhead are sisters Adrienne and Stephanie Vendetti. They created the brand to provide beauty products specifically designed for individuals with red hair, inspired by their own experiences as redheads. Their mission is to change the representation and beauty standards for red-haired individuals.
Did How To Be A Redhead Get A Shark Tank Deal?
Yes, How To Be a Redhead secured a deal on Shark Tank when the Vendetti sisters accepted an offer from Mark Cuban. He invested $350,000 for a 15% equity stake in their beauty brand, aligning with their vision to create a community-focused lifestyle brand for redheads.
What Happened To How To Be A Redhead After Shark Tank?
After appearing on Shark Tank, How To Be a Redhead saw a significant boost in sales, reporting a 544% increase in revenue and a surge in website traffic. The sisters, Adrienne and Stephanie Vendetti, successfully finalized their deal with Mark Cuban and are now focused on rebranding and expanding their product line to include more offerings for all redheads while building a strong community.
Conclusion: How To be A Redhead After Shark Tank
From their Shark Tank debut to their rapid post-show growth, How To Be a Redhead has shown that there’s a strong demand for beauty products tailored to unique demographics.
The Vendetti sisters’ dedication to providing redhead-specific beauty solutions has not only filled a significant market gap but also fostered a community that celebrates red hair and individuality.
For those looking to learn more about How To Be a Redhead, their products are available on their website, along with insightful content on their blog and podcast.
Their story is one of innovation and community, reminding us that even niche markets hold vast potential when addressed with passion and purpose.
This concludes our “How To Be a Redhead Shark Tank Update”—stay tuned for more updates as this empowering brand continues its journey!
In the meantime, you can check out more Company Updates on Shark Tank Season 15 Episode 14 by clicking on the links below:
- The Peep Show After Shark Tank Update
- SplashZen After Shark Tank Update
- Flora After Shark Tank Update
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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