After struggling with nine cavities due to a strong dislike for traditional flossing, Samantha Coxe realized the need for a more efficient solution.
Frustrated with the limited options available for traditional flossing, she set out to create a better solution. This led to the development of Flaus, an electric flosser designed to make flossing quicker and easier, while encouraging more people to prioritize their dental health.
In Shark Tank Season 15 Episode 22, Samantha pitched her product, Flaus, to the Sharks, hoping to secure a deal that would help scale her innovative product.
But did Flaus get a deal on Shark Tank?
Find out in our in-depth analysis on Flaus Shark Tank update and pitch recap.
Table of Contents
Quick Summary
Here’s a quick summary of Flaus Shark Tank Deal:
Samantha Coxe appeared on Shark Tank during Season 15 to present her electric flosser, Flaus. She attracted three offers from the Sharks and ultimately accepted a deal with guest Shark Candace Nelson for $250,000 in exchange for 8% equity.
As for a Flaus Shark Tank Update, the company remains operational and experienced a significant sales surge following the episode. Flaus continues to thrive and still offers special Shark Tank discounts for customers on their website.
Flaus On Shark Tank
| Shark | Result |
| Candace Nelson | Accepted deal of $250,000 for 8% equity |
| Kevin O’Leary | Made an offer of $250,000 for 5% equity plus $2.50 cent royalty until recoups $750,000 (Not Accepted) |
| Daymond John | Made an offer of $250,000 for 10% of the company (Not Accepted) |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
Flaus Shark Tank Deal
- Business: Oral hygiene solution
- Entrepreneur: Samantha Coxe
- Asked For: $250,000 for 5% equity
- Shark Tank Deal: $250,000 for 8% equity
- Shark: Candace Nelson
Flaus Company Info
| Brand Name | Flaus |
| Official Website | goflaus.com |
| @goflaus | |
| @GoFlaus | |
| Where To Buy Flaus | Buy Now On Amazon |
Flaus Overview: What is Flaus?
Flaus is a unique solution to an age-old problem: how to make flossing simpler and more effective. Traditional flossing can be cumbersome, and many people neglect this crucial part of oral care, leading to a host of dental problems.
Flaus solves this with an electric flosser designed for ease of use, providing a fast and efficient way to floss your teeth without the hassle of traditional floss.
The Flaus electric flosser includes a rechargeable device, a charging cable, and 45 floss heads. It offers a convenient alternative to string floss, with users able to join a subscription service that delivers replacement floss heads directly to their door. Flaus also stands out for its eco-friendly design, as the floss heads are recyclable, which reduces waste compared to disposable floss sticks.
With a sleek design and innovative functionality, Flaus is more than just a flosser; it’s a tool that aims to improve overall oral hygiene practices. But was it enough to impress the Sharks?
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Flaus Shark Tank Pitch
Samantha Coxe began her Shark Tank pitch by addressing a common dental dilemma: the lack of consistent flossing among Americans. She pointed out that while oral health is crucial, only 30% of people in the U.S. floss daily, which has a significant impact on their dental health. Flaus, her innovative electric flosser, was designed to solve this problem, offering an easier and more effective solution.
The Sharks were immediately intrigued by the sleek design and practicality of the product. Guest Shark Candace Nelson, in particular, enjoyed trying out the peppermint-flavored floss, a unique feature of the device. Curious about Flaus’s long-term potential, Candace asked if there were additional flavor options in development. Samantha confirmed that more flavors were indeed on the way, showing the product’s potential for future growth.
When it came to the financials, Samantha explained that the Flaus kit, which retailed for $99, cost $25 to manufacture, providing an impressive 75% gross margin. The kit included the device, a charger, a cable, and 45 floss heads.
Samantha also introduced a subscription model, offering 90 floss heads every three months for $15, or $5 monthly. This subscription added a recurring revenue stream, which caught the interest of the Sharks.
Daymond John asked about Flaus’s retail presence. Samantha shared that as a new brand, Flaus had not yet secured retail partnerships and had focused on direct-to-consumer sales.
Despite this challenge, the company had already generated $900,000 in sales over the past 12 months, yielding a gross profit of $300,000—an impressive 33% margin for a startup in its first year. Though the company wasn’t yet profitable, these early figures impressed Candace.
Kevin O’Leary followed up by inquiring about customer acquisition costs. Samantha revealed that Flaus acquired customers for $38 per order, with a return on ad spend (ROAS) of 3x. Remarkably, the company had achieved this without spending on public relations or publicity, relying instead on organic growth and word-of-mouth marketing.
Candace also asked about the money raised for Flaus. Samantha disclosed that she had secured $3.5 million in funding over two years, at a valuation of $8 million, as the product was capital intensive due to being a consumer electronic device.
However, not all the Sharks were convinced. Lori Greiner expressed skepticism about the price point and preferred traditional flossers, ultimately deciding to opt out. Mark Cuban also opted out saying that the electric flossers didn’t resonate with him.
Kevin O’Leary saw potential, but wasn’t satisfied with Samantha’s initial offer. He countered with a deal: $250,000 for 5% equity and a royalty of $2.50 per unit until he recouped $750,000.
Candace, seeing a long-term partnership opportunity, rejected Kevin’s offer and proposed $250,000 for 8% equity, promising her expertise in building the brand. Kevin then adjusted his offer to a more Shark-friendly 3% equity.
Meanwhile, Daymond John entered the competition, offering $250,000 for 10% equity and adding that he could assist with a licensing deal to expand Flaus’s retail reach.
Faced with three offers, Samantha was overwhelmed. She attempted to negotiate further with Candace, but Candace stood firm. In the end, Samantha agreed to Candace’s offer, valuing her expertise in brand development over the other offers.
The question remains: did Samantha make the right choice by partnering with Candace Nelson? As we explore in the Flaus Shark Tank Update, it seems that this partnership has put Flaus on a solid path for growth.
Flaus Shark Tank Update
So, what happened to Flaus after striking a deal with Candace Nelson? According to our Flaus Shark Tank Update, Samantha capitalized on the exposure from the show, launching a special Shark Tank bundle on the Flaus website. This offer not only generated immediate interest but also helped drive sales.
Additionally, Flaus made its product more accessible by lowering the price of the Flaus kit from $99 to $79, appealing to a broader audience. This price reduction, coupled with the innovative subscription service, has helped Flaus gain more traction in the highly competitive oral care market.
To protect their intellectual property, Flaus has also secured three granted design patents, with two more pending. This ensures that Flaus maintains a competitive edge as it continues to innovate and expand.
Today, you can purchase the Flaus electric flosser for $79 on their official website, and by joining the subscription service, customers can ensure they never run out of floss heads, receiving replacements on a regular basis.
Did Flaus Get A Deal On Shark Tank?
Yes, Flaus did secure a deal on Shark Tank. After presenting her electric flosser to the Sharks, Samantha Coxe impressed them with her product’s potential and financials. She received three offers, but in the end, she accepted Candace Nelson’s proposal of $250,000 for 8% equity. Candace, a guest Shark, saw the long-term value in Flaus and offered her expertise in brand building, which helped seal the deal.
Although other Sharks, including Kevin O’Leary and Daymond John, presented offers, Samantha felt that Candace’s vision and experience aligned best with her goals for the company. This partnership gave Flaus a solid boost, both in terms of financial investment and strategic guidance.
Customer Reviews and Feedback
Since appearing on Shark Tank, Flaus has received an overwhelmingly positive response from customers. Many users rave about the ease of use and convenience of the electric flosser, with some saying it has transformed their oral hygiene routine. The peppermint-flavored floss has been a hit, and users eagerly await the release of new flavors.
Flaus has also garnered attention from influencers and dental professionals alike, further solidifying its reputation as a revolutionary product in the oral care space. With its eco-friendly design and hassle-free flossing experience, Flaus is poised to become a household name.
Where To Buy Flaus?
If you’re ready to upgrade your oral hygiene routine, you can easily purchase the Flaus electric flosser directly from their official website. Flaus offers a comprehensive package that includes the device, charger, and 45 floss heads, along with a convenient subscription service for regular floss head replacements. The current price for the Flaus kit is $79, making it a great investment for anyone looking to make flossing easier and more effective.
In addition to their website, Flaus is also available on Amazon, providing a trusted platform for shoppers to purchase the product with ease. Whether you prefer to buy directly from the brand or through Amazon, Flaus ensures a seamless shopping experience, making their innovative electric flosser accessible to a broader audience.
FAQs On Flaus Electric Flosser Shark Tank Update
How Is Flaus Doing After Shark Tank?
After appearing on Shark Tank, Flaus has been doing well, experiencing a significant increase in sales following the episode. The company remains operational and continues to offer special discounts on its website, attracting more customers to its innovative electric flosser. Overall, Flaus is thriving and expanding its presence in the oral hygiene market.
Did Flaus Get A Deal On Shark Tank?
Yes, Flaus secured a deal on Shark Tank. Samantha Coxe accepted an offer from guest Shark Candace Nelson for $250,000 in exchange for 8% equity in the company. This partnership not only provided financial support but also valuable brand-building expertise.
Which Shark Invested In Flaus?
Candace Nelson, the guest Shark, invested in Flaus. She offered $250,000 for 8% equity, recognizing the product’s potential and providing valuable brand-building expertise to help the company grow.
Which Is better, Flaus or Slate?
Choosing between Flaus and Slate depends on personal preferences and specific needs. Flaus offers an innovative electric flosser with a subscription service for floss head replacements, making it convenient for regular users. In contrast, Slate focuses on a different approach to oral hygiene, so it’s essential to consider the features that matter most to you when making a decision.
Final Thoughts: Flaus After Shark Tank
In conclusion, the Flaus Shark Tank Update reveals that Samantha Coxe made a wise choice by partnering with Candace Nelson. The exposure from the show and the strategic business moves post-Shark Tank have set Flaus on a path for continued success. The lower price point, subscription service, and patented design make Flaus a strong competitor in the oral care industry.
As Flaus continues to grow and expand its product offerings, we can expect to see even more exciting developments in the future. Whether through new flavors, expanded retail presence, or innovative product enhancements, Flaus is well on its way to becoming a staple in the oral hygiene market.
We’ll be keeping an eye on the company and sharing more updates as they come. Stay tuned for the next Flaus Shark Tank Update, and in the meantime, head over to their website to grab your own Flaus kit and experience the future of flossing!
To get more Company Updates on Shark Tank Season 15 Episode 22, you can check out the links below:
Before you go, make sure to visit our Season 15 Company Updates Page, All Company Updates Page and Shark Tank All Products Page for more information on various companies and products featured in the Show.
At the same time, you can FOLLOW our blog to get the latest updates on businesses featured in Shark Tank Show. And, if you have any questions, you can send us message at your convenience.
Lastly, you can check out more Company Updates for the businesses featured in Shark Tank Season 14 by visiting our Season 14 Company Updates Page.
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